Humane Society Of The United States

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,192,964*$75.00
6 month 5.00-99.99338,875+16.00
6 month 10.00-99.99282,754+20.00
12 month 5.00-99.99618,418+12.00
12 month 10.00-99.99516,790+16.00
24 month donors962,351$75.00
36 month donors1,192,964$75.00
36 month 5.00-99.991,138,974+6.00
36 month 10.00-99.99895,250+10.00

(*) Competitive offers, 125.00/M; non reciprocal fee, plus 20.00/M. 1 and 3 month hotlines available to commercial mailers only.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Donors$10.00Mextra
5.00+ Donors$6.00Mextra
12 Month Hotline$6.00Mextra
6 Month Hotline$10.00Mextra
Congressional District$25.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to the Humane Society of the United States.
20% male, 69% female; average age 68.
Average unit of sale $18.5.

———- DATACARD DESCRIPTION ———-
THE HUMANE SOCIETY OF THE UNITED STATES HAS WORKED TO IMPROVE THE LIVES OF ALL ANIMALS, DOMESTIC AND WILD, FARM & EQUINE, FOR OVER 60 YEARS.
THE HSUS’ MISSION IS “CELEBRATING ANIMALS, CONFRONTING CRUELTY.” IT STRIVES TO CREATE A HUMANE AND SUSTAINABLE WORLD FOR ALL ANIMALS – A WORD THAT WILL ALSO BENEFIT PEOPLE. HSUS SEEKS TO FORGE A LASTING AND COMPREHENSIVE CHANGE IN HUMAN CONSCIOUSNESS OF AND BEHAVIOR TOWARD ALL ANIMALS IN ORDER TO PREVENT ANIMAL CRUELTY, EXPLOITATION, AND NEGLECT, AND TO PROTECT WILD HABITATS AND THE ENTIRE COMMUNITY OF LIFE.
AVERAGE HHI: $75K-$100K; NET WORTH, $250-$499K; 63% MARRIED; 64% COLLEGE DEGREE; 85% HOMEOWNER

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response
Fundraising

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee