identitydirect Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 5,000.

Selections Counts Price per/M
Total Universe 32,000 $105.00
Modeled Universe 32,000 +30.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $15.00 M extra
3 Month Hotline $10.00 M extra
Grandparents $20.00 M extra
Relationship To Child $20.00 M extra
Product Category $20.00 M extra
Child Age/Gender $10.00 M extra
Geo $8.00 M extra
HH Demo/Lifestyle $12.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Identity Direct is a personalized store, providing names in print and on products for all your favorite little people.
99% female.
Average unit of sale $16.95.

———- DATACARD DESCRIPTION ———-
SOMETHING MAGICAL!
THAT’S WHAT IDENTITY DIRECT WANTS CHILDREN TO EXPERIENCE; THE MAGIC OF SEEING THEIR NAMES IN A BOOK, ON THEIR SCHOOL BAGS AND MORE. IDENTITY DIRECT IS A PERSONALIZED STORE, PROVIDING NAMES IN PRINT AND ON PRODUCTS FOR ALL YOUR FAVORITE LITTLE PEOPLE.
IDENTITY DIRECT IS ONE OF THE BIGGEST SUPPLIERS OF PERSONALIZED PRODUCTS FOR CHILDREN IN THE WORLD. EVERY YEAR IDENTITY DIRECT PRODUCES MORE THAN 500 INDIVIDUAL ITEMS – TOYS, BOOKS, BAGS AND MORE – CAN BE PERSONALIZED WITH YOUR CHILD’S NAME. ONE OF THEIR MOST POPULAR PRODUCTS IS THE MY ADVENTURE BOOK SERIES WHICH INCLUDES THE MY CHRISTMAS ADVENTURE STORY AS WELL AS LOADS OF LOVABLE DISNEY CHARACTERS AND MORE.
THE IDENTITY DIRECT MAILING LIST IS A MUST TEST FOR ALL CHILDREN’S OFFERS! THESE HIGHLY RESPONSIVE BUYERS ARE ALWAYS LOOKING FOR NEW AND EXCITING OFFERS IN THE MAIL. WITH SELECTIVITY LIKE PRODUCT TYPE AS WELL AS RELATIONSHIP TO CHILD, THIS LIST WILL HELP GET YOUR OFFER IN THE HANDS OF YOUR TARGET AUDIENCE.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response Paid Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee