Improvements Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 291,451 *$70.00
3 month donors 91,595 *+15.00
   6 months 135,777 *+15.00
   12 months 217,887 *+15.00
   24 months 291,451 *+15.00
Apogee enhancement/12 month donations:
   Catholic devotional 13,060 +15.00
   Children’s health 17,745 +15.00
   Catholic social services 17,268 +15.00
   Health/disease specific 35,454 +15.00
   Nature/wildlife / environmental 29,056 +15.00
   Social services 16,307 +15.00
   Veterans assistance 16,307 +15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (50,000 minimum), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar Select $17.50 M extra
Recency $17.50 M extra
Product $17.50 M extra
Demographics $17.50 M extra
———- SUMMARY DESCRIPTION ———-
Improvements donors who are members of Apogee.
70% female; ages 56-65.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
THE IMPROVEMENTS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE IMPROVEMENTS DONORS WHO ARE EADY FOR YOUR APPEAL VIA CAREGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
IMPROVEMENTS CATALOG IS THE LEADER IN INNOVATIVE AND UNIQUE PRODUCTS THAT ENHANCE THE LOOK, ORGANIZATION, AND FUNCTION OF ONE’S HOME. THE IMPROVEMENTS CATALOG OFFERS HOMEOWNERS PRODUCTS THAT MAKE LIFE LESS OF A HASSLE AROUND THEIR HOMES, YARDS AND CARS. ITS PACKED WITH EASY-TO-USE PRODUCTS FOR HOME REPAIR AND MAINTENANCE, KITCHEN AND BATH MAKEOVERS, ORGANIZATION AND STORAGE, CLEANING, GARDENING, SAFETY, AND AUTOMOTIVE USE WITH MANY ITEMS UNIQUELY ENGINEERED BY IMPROVEMENTS’ OWN IN-HOUSE PRODUCT DESIGN STAFF.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $39.00 fee