Improvements – Home and Outdoor Living Products

———- SRDS UPDATED/CONFIRMED ———-
Aug 16, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe929,115*$120.00
30 day buyers46,314$150.00
   3 month buyers144,601$140.00
   6 month buyers267,191$135.00
   12 month buyers514,018$120.00
   13-24 month buyers415,097$110.00
12 month dollar counts:
   50.00+440,304$120.00
   75.00+405,004$120.00
   100.00+363,230$120.00
   150.00+307,282$120.00
   200.00+260,946$120.00
12 month product counts:
   Auto68,661+17.50
   Cleaning112,722+17.50
   Electronics97,883+17.50
   Holiday153,449+17.50
   Home463,563+17.50
   Home Repair169,704+17.50
   Lawn/Garden233,697+17.50
   Outdoor312,639+17.50
   Personal Care28,426+17.50
   Pets44,220+17.50
   Storage177,190+17.50
   Internet380,598+17.50
12 month gender counts:
   Male106,504+12.50
   Female374,462+12.50

(*) Publisher/fundraiser mailers, 70.00/M; food mailers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Dollar (cumulative):
100.00+ Buyers$35.00Mextra
150.00+ Buyers$40.00Mextra
200.00+ Buyers$45.00Mextra
25.00+ Buyers$15.00Mextra
50.00+ Buyers$25.00Mextra
75.00+ Buyers$30.00Mextra
Average Purchase$12.50Mextra
Gender$12.50Mextra
Internet Buyers @ Postal Address$20.00Mextra
Last Purchase$12.50Mextra
Product$17.50Mextra
Running Charge$9.00Mextra
Running Charges On Cancellation$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Dollar Counts
Product Counts$17.50Mextra
Gender Counts$12.50Mextra
Product Selects:$17.50Mextra
Automotive
Cleaning
Electronics
Home
Holiday
Home Repair
Outdoor
Personal Care
Pet Products
Storage Solutions
Lawn & Garden
Key Coding$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of easy-to-use products for home repair and maintenance, kitchen and bath “makeovers”, organization and storage, cleaning, gardening, safety and automotive use.
70% female; ages 56-65.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
IMPROVEMENTS CATALOG IS THE LEADER IN INNOVATIVE AND UNIQUE PRODUCTS THAT ENHANCE THE LOOK, ORGANIZATION, AND FUNCTION OF ONE’S HOME. THE IMPROVEMENTS CATALOG OFFERS HOMEOWNERS PRODUCTS THAT MAKE LIFE LESS OF A HASSLE AROUND THEIR HOME, YARD AND CAR. IT’S PACKED WITH EASY-TO-USE PRODUCTS FOR HOME REPAIR AND MAINTENANCE, KITCHEN AND BATH MAKEOVERS, ORGANIZATION AND STORAGE, CLEANING, GARDENING, SAFETY, AND AUTOMOTIVE; USE WITH MANY ITEMS UNIQUELY ENGINEERED BY THEIR OWN IN-HOUSE PRODUCT-DESIGN STAFF.
AVERAGE INCOME: $110,000.00.
93% OWN THEIR OWN HOME

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
Whamnet For Experian$75.00fee