Improvements – Home and Outdoor Living Products

———- SRDS UPDATED/CONFIRMED ———-
Aug 16, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 929,115 *$120.00
30 day buyers 46,314 $150.00
   3 month buyers 144,601 $140.00
   6 month buyers 267,191 $135.00
   12 month buyers 514,018 $120.00
   13-24 month buyers 415,097 $110.00
12 month dollar counts:
   50.00+ 440,304 $120.00
   75.00+ 405,004 $120.00
   100.00+ 363,230 $120.00
   150.00+ 307,282 $120.00
   200.00+ 260,946 $120.00
12 month product counts:
   Auto 68,661 +17.50
   Cleaning 112,722 +17.50
   Electronics 97,883 +17.50
   Holiday 153,449 +17.50
   Home 463,563 +17.50
   Home Repair 169,704 +17.50
   Lawn/Garden 233,697 +17.50
   Outdoor 312,639 +17.50
   Personal Care 28,426 +17.50
   Pets 44,220 +17.50
   Storage 177,190 +17.50
   Internet 380,598 +17.50
12 month gender counts:
   Male 106,504 +12.50
   Female 374,462 +12.50

(*) Publisher/fundraiser mailers, 70.00/M; food mailers, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar (cumulative):
100.00+ Buyers $35.00 M extra
150.00+ Buyers $40.00 M extra
200.00+ Buyers $45.00 M extra
25.00+ Buyers $15.00 M extra
50.00+ Buyers $25.00 M extra
75.00+ Buyers $30.00 M extra
Average Purchase $12.50 M extra
Gender $12.50 M extra
Internet Buyers @ Postal Address $20.00 M extra
Last Purchase $12.50 M extra
Product $17.50 M extra
Running Charge $9.00 M extra
Running Charges On Cancellation $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Dollar Counts
Product Counts $17.50 M extra
Gender Counts $12.50 M extra
Product Selects: $17.50 M extra
Automotive
Cleaning
Electronics
Home
Holiday
Home Repair
Outdoor
Personal Care
Pet Products
Storage Solutions
Lawn & Garden
Key Coding $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of easy-to-use products for home repair and maintenance, kitchen and bath “makeovers”, organization and storage, cleaning, gardening, safety and automotive use.
70% female; ages 56-65.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
IMPROVEMENTS CATALOG IS THE LEADER IN INNOVATIVE AND UNIQUE PRODUCTS THAT ENHANCE THE LOOK, ORGANIZATION, AND FUNCTION OF ONE’S HOME. THE IMPROVEMENTS CATALOG OFFERS HOMEOWNERS PRODUCTS THAT MAKE LIFE LESS OF A HASSLE AROUND THEIR HOME, YARD AND CAR. IT’S PACKED WITH EASY-TO-USE PRODUCTS FOR HOME REPAIR AND MAINTENANCE, KITCHEN AND BATH MAKEOVERS, ORGANIZATION AND STORAGE, CLEANING, GARDENING, SAFETY, AND AUTOMOTIVE; USE WITH MANY ITEMS UNIQUELY ENGINEERED BY THEIR OWN IN-HOUSE PRODUCT-DESIGN STAFF.
AVERAGE INCOME: $110,000.00.
93% OWN THEIR OWN HOME

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
Whamnet For Experian $75.00 fee