Improvements TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 468,571 $120.00
TargetReady model 12 month:
   Adventure seekers model 73,916 $120.00
   Annuities model 232,447 $120.00
   ATV model 102,691 $120.00
   Avid cell phone user model 68,069 $120.00
   Avid gamers model 53,958 $120.00
   Avid theme park visitor model 89,295 $120.00
   Baby product model 28,888 $120.00
   Cat product model 146,970 $120.00
   College basketball model 56,602 $120.00
   College football model 90,484 $120.00
   Conservative model 115,336 $120.00
   Cook for fun model 112,086 $120.00
   Cook from scratch model 166,626 $120.00
   Country Club Member Model 179,831 $120.00
   Credit card rewards model 21,603 $120.00
   Cruise model 215,032 $120.00
   Diet product model 207,390 $120.00
   Dog product model 113,263 $120.00
   Donors PBS NPR model 286,921 $120.00
   Foreign travel vacation model 163,474 $120.00
   Frequent business traveler model 146,686 $120.00
   Frequent flyer model 163,801 $120.00
   Fresh water fishing model 71,669 $120.00
   Frozen dinner model 15,880 $120.00
   Garden maintenance model 224,915 $120.00
   Golf model 121,965 $120.00
   Green model 139,331 $120.00
   Heavy book buyer model 191,299 $120.00
   Heavy family restaurant visitor model 86,496 $120.00
   Heavy investment trader model 21,362 $120.00
   Heavy paypreview movie model 97,078 $120.00
   Heavy paypreview sports model 20,940 $120.00
   Heavy vitamin model 234,724 $120.00
   High end electronic model 102,576 $120.00
   High end sporting equipment model 110,575 $120.00
   High risk investor model 225,143 $120.00
   High value security investor model 244,830 $120.00
   High value stock investor model 209,248 $120.00
   Higher education model 166,454 $120.00
   Home improvement model 189,755 $120.00
   Hunting model 93,017 $120.00
   Impulse buyer model 204,036 $120.00
   International long distance model 69,661 $120.00
   Leaning Conservative model 243,576 $120.00
   Leaning liberal model 132,316 $120.00
   Liberal model 70,850 $120.00
   Life insurance model 215,832 $120.00
   Live theater model 235,290 $120.00
   Low end sporting equipment model 200,126 $120.00
   Low risk investor model 233,905 $120.00
   Luxury car buyer model 183,944 $120.00
   Luxury hotel model 176,971 $120.00
   Music concert classical model 241,083 $120.00
   Music concert country model 96,464 $120.00
   Music concert rock model 85,348 $120.00
   NASCAR model 107,169 $120.00
   Onsite tax preparation model 10,761 $120.00
   Opinion leader model 189,488 $120.00
   Organic food model 126,813 $120.00
   Outdoor activities model 109,116 $120.00
   Physical fitness club model 158,335 $120.00
   Power boating model 160,219 $120.00
   Pro tax preparation model 213,567 $120.00
   Professional baseball model 108,471 $120.00
   Professional basketball model 71,350 $120.00
   Professional football model 69,209 $120.00
   Professional wrestling model 52,401 $120.00
   Religious donor model 257,055 $120.00
   Rental car model 167,468 $120.00
   Safety security conscious model 214,687 $120.00
   Salt water fishing model 130,066 $120.00
   Shopaholics model 35,690 $120.00
   Soccer model 74,707 $120.00
   Tennis model 131,044 $120.00
   Timeshare model 218,462 $120.00
   Wine lover model 197,218 $120.00

Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $35.00 M extra
150.00+ Buyers $40.00 M extra
200.00+ Buyers $45.00 M extra
50.00+ Buyers $25.00 M extra
75.00+ Buyers $30.00 M extra
Gender $12.50 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Target Ready Models $20.00 M extra
Target Read Model 12 Month Counts
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Improvements file.
70% female.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
IMPROVEMENTS CATALOG IS THE LEADER IN INNOVATIVE AND UNIQUE PRODUCTS THAT ENHANCE THE LOOK, ORGANIZATION, AND FUNCTION OF ONE’S HOME. THE IMPROVEMENTS CATALOG OFFERS HOMEOWNERS PRODUCTS THAT MAKE LIFE LESS OF A HASSLE AROUND THEIR HOME, YARD AND CAR. IT’S PACKED WITH EASY-TO-USE PRODUCTS FOR HOME REPAIR AND MAINTENANCE, KITCHEN AND BACK MAKEOVERS, ORGANIZATION AND STORAGE, CLEANING, GARDENING, SAFETY, AND AUTOMOTIVE USE. MANY TIMES UNIQUELY ENGINEERED BY THEIR OWN IN-HOUSE PRODUCT-DESIGN STAFF.
INFOGROUP’S TARGET READY MODELS HAVE BEEN APPLIED TO THE IMPROVEMENTS FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $110,000

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
Whamnet For Experian $75.00 fee