Improvements TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe468,571$120.00
TargetReady model 12 month:
   Adventure seekers model73,916$120.00
   Annuities model232,447$120.00
   ATV model102,691$120.00
   Avid cell phone user model68,069$120.00
   Avid gamers model53,958$120.00
   Avid theme park visitor model89,295$120.00
   Baby product model28,888$120.00
   Cat product model146,970$120.00
   College basketball model56,602$120.00
   College football model90,484$120.00
   Conservative model115,336$120.00
   Cook for fun model112,086$120.00
   Cook from scratch model166,626$120.00
   Country Club Member Model179,831$120.00
   Credit card rewards model21,603$120.00
   Cruise model215,032$120.00
   Diet product model207,390$120.00
   Dog product model113,263$120.00
   Donors PBS NPR model286,921$120.00
   Foreign travel vacation model163,474$120.00
   Frequent business traveler model146,686$120.00
   Frequent flyer model163,801$120.00
   Fresh water fishing model71,669$120.00
   Frozen dinner model15,880$120.00
   Garden maintenance model224,915$120.00
   Golf model121,965$120.00
   Green model139,331$120.00
   Heavy book buyer model191,299$120.00
   Heavy family restaurant visitor model86,496$120.00
   Heavy investment trader model21,362$120.00
   Heavy paypreview movie model97,078$120.00
   Heavy paypreview sports model20,940$120.00
   Heavy vitamin model234,724$120.00
   High end electronic model102,576$120.00
   High end sporting equipment model110,575$120.00
   High risk investor model225,143$120.00
   High value security investor model244,830$120.00
   High value stock investor model209,248$120.00
   Higher education model166,454$120.00
   Home improvement model189,755$120.00
   Hunting model93,017$120.00
   Impulse buyer model204,036$120.00
   International long distance model69,661$120.00
   Leaning Conservative model243,576$120.00
   Leaning liberal model132,316$120.00
   Liberal model70,850$120.00
   Life insurance model215,832$120.00
   Live theater model235,290$120.00
   Low end sporting equipment model200,126$120.00
   Low risk investor model233,905$120.00
   Luxury car buyer model183,944$120.00
   Luxury hotel model176,971$120.00
   Music concert classical model241,083$120.00
   Music concert country model96,464$120.00
   Music concert rock model85,348$120.00
   NASCAR model107,169$120.00
   Onsite tax preparation model10,761$120.00
   Opinion leader model189,488$120.00
   Organic food model126,813$120.00
   Outdoor activities model109,116$120.00
   Physical fitness club model158,335$120.00
   Power boating model160,219$120.00
   Pro tax preparation model213,567$120.00
   Professional baseball model108,471$120.00
   Professional basketball model71,350$120.00
   Professional football model69,209$120.00
   Professional wrestling model52,401$120.00
   Religious donor model257,055$120.00
   Rental car model167,468$120.00
   Safety security conscious model214,687$120.00
   Salt water fishing model130,066$120.00
   Shopaholics model35,690$120.00
   Soccer model74,707$120.00
   Tennis model131,044$120.00
   Timeshare model218,462$120.00
   Wine lover model197,218$120.00

Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$35.00Mextra
150.00+ Buyers$40.00Mextra
200.00+ Buyers$45.00Mextra
50.00+ Buyers$25.00Mextra
75.00+ Buyers$30.00Mextra
Gender$12.50Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Target Ready Models$20.00Mextra
Target Read Model 12 Month Counts
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Improvements file.
70% female.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
IMPROVEMENTS CATALOG IS THE LEADER IN INNOVATIVE AND UNIQUE PRODUCTS THAT ENHANCE THE LOOK, ORGANIZATION, AND FUNCTION OF ONE’S HOME. THE IMPROVEMENTS CATALOG OFFERS HOMEOWNERS PRODUCTS THAT MAKE LIFE LESS OF A HASSLE AROUND THEIR HOME, YARD AND CAR. IT’S PACKED WITH EASY-TO-USE PRODUCTS FOR HOME REPAIR AND MAINTENANCE, KITCHEN AND BACK MAKEOVERS, ORGANIZATION AND STORAGE, CLEANING, GARDENING, SAFETY, AND AUTOMOTIVE USE. MANY TIMES UNIQUELY ENGINEERED BY THEIR OWN IN-HOUSE PRODUCT-DESIGN STAFF.
INFOGROUP’S TARGET READY MODELS HAVE BEEN APPLIED TO THE IMPROVEMENTS FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS UTILIZING A FULL ARRAY OF INFOGROUP DATA. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
AVERAGE INCOME: $110,000

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
Whamnet For Experian$75.00fee