Indiana Botanic Gardens Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total buyers 332,543 *$100.00
July 2016 buyers 15,451 $140.00
3 month buyers 45,495 $130.00
   6 month buyers 76,868 $130.00
   12 month buyers 112,393 $130.00
3 month requestors 14,036 $75.00
Product (12 month):
Beauty/cosmetics 62,308 +15.00
Energy/fatigue 4,707 +15.00
Herbs/botanicals 4,507 +15.00
Joints 36,254 +15.00
Mental health 23,519 +15.00
Spices/oils 15,801 +15.00
Vision 20,272 +15.00
Weight support 40,147 +15.00
Digestion 38,137 +15.00
Heart 40,529 +15.00
Immune builders 16,653 +15.00
Men’s health 18,561 +15.00
Respiratory 12,763 +15.00
Stress relief 15,350 +15.00
Vitamins & minerals 57,395 +15.00
Women’s health 20,969 +15.00

(*) Fundraising rate, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Gender $10.00 M extra
Product $15.00 M extra
Credit Cards $11.00 M extra
Cash Buyers $11.00 M extra
Multi Buyers $11.00 M extra
Single Buyers $11.00 M extra
Key Coding $4.00 M extra
75.00+ Spent $15.00 M extra
50.00+ Spent $12.00 M extra
25.00+ Spent $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of herbal products, vitamins, weight loss supplements, foot care, hair care and skin cream products.
40% male, 59% female.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
AMERICA’S OLDEST SUPPLIER OF HERBAL PRODUCTS AND VITAMINS. FOR 100 YEARS, INDIANA BOTANIC GARDENS CATALOG BUYERS HAS BEEN SUPPLYING TOP QUALITY NATURAL SUPPLEMENTS, HERBAL PRODUCTS, AND FRESH VITAMINS. CUSTOMER RELY ON THE PRODUCTS AND EXCLUSIVE FORMULAS AVAILABLE THOUGH THEIR BOTANIC CHOICE CATALOG TO HELP THEM LEAD HEALTHY, PAIN-FREE, ENRICHED LIVES. POPULAR PRODUCT CHOICES INCLUDE: APPLE CIDER VINEGAR PLUS, OPTIGOLD FOR VISION HEALTH, PROSTATE 9 COMPLEX TO EASE MALE DISCOMFORT, RESPI CLEAR FOR DEEPER, CLEARER BREATHING. PRODUCT BUYERS ARE MATURE MEN AN WOMEN WHO TAKE AN ACTIVE INTEREST IN PROMOTING THEIR HEALTH THROUGH NATURAL MEANS. THEY TRUST THE BOTANIC CHOICE CATALOG TO PROVIDE EXCEPTIONAL QUALITY AND VALUE FOR ALL THEIR SUPPLEMENT, VITAMIN, AND NATURAL REMEDY NEEDS.

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail (catalog)
Package Inserts
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
E-mail $75.00 fee