Infogroup Consumer Database – Donors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe29,794,002*$65.00
Total donors29,794,002$75.00
Donors to charitable causes RFM score 7-93,875,298+10.00
Politically liberal donors RFM score 7-91,292,269+10.00
Politically conservative donors RFM score 7-91,131,238+10.00
Wildlife/environmental donors RFM score 7-97,827,596+10.00
Senior donors + mail order buyers RFM score 7-91,002,844+10.00
Charitable causes donors with presence of children 0-17 with RFM score 7-91,999,824+10.00
Catholic donors2,345,661+10.00
12 month donors at email addresses735,449$65.00

(*) Deployment fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$8.00Mextra
Credit Card$10.00Mextra
Date Of Birth$10.00Mextra
Ethnicity$10.00Mextra
Gender$5.00Mextra
Home Owner$10.00Mextra
Home Value$10.00Mextra
Household Income Select$10.00Mextra
Key Coding$3.00Mextra
Length of Residence$5.00Mextra
Lifestyle Select$10.00Mextra
Mail Order Buyers$10.00Mextra
Marital Status$5.00Mextra
Presence Of Children$10.00Mextra
R-value Score$10.00Mextra
Running Charge$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Telemarketing Charge$20.00Mextra
Transmission Fee$40.00Mextra
Zip$6.00Mextra
Phone Numbers
Email Addresses
Mortgage
Home Equity
Purchase Power
Wealth Finder
Occupation
Radius Mapping
———- SUMMARY DESCRIPTION ———-
Consumers who donate to an array of fundraising offers.
56% male, 44% female.

———- DATACARD DESCRIPTION ———-
THE DIRECT MEDIA MILLARD CONSUMER DONOR’S MASTERFILE – IDENTIFIES CONSUMERS WHO DONATE TO AN ARRAY OF FUNDRAISING OFFERS.
OUR DONOR MASTERFILE IS SCORED WITH PROPRIETARY PREDICTIVE RESPONSE VALUES. RANKING FROM 1-9 ARE BASED ON KNOWN TRANSACTIONS TAKING INTO ACCOUNT RECENCY OF PURCHASE, FREQUENCY OF PURCHASE ACTIVITY, AND DOLLARS SPENT (RFM) WITHIN EACH MARKET.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$10.00Mextra
Diskette$75.00fee
CD ROM$75.00fee
Bulleting Board$59.00fee