Infogroup Consumer Database – Donors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 29,794,002 *$65.00
Total donors 29,794,002 $75.00
Donors to charitable causes RFM score 7-9 3,875,298 +10.00
Politically liberal donors RFM score 7-9 1,292,269 +10.00
Politically conservative donors RFM score 7-9 1,131,238 +10.00
Wildlife/environmental donors RFM score 7-9 7,827,596 +10.00
Senior donors + mail order buyers RFM score 7-9 1,002,844 +10.00
Charitable causes donors with presence of children 0-17 with RFM score 7-9 1,999,824 +10.00
Catholic donors 2,345,661 +10.00
12 month donors at email addresses 735,449 $65.00

(*) Deployment fee, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $8.00 M extra
Credit Card $10.00 M extra
Date Of Birth $10.00 M extra
Ethnicity $10.00 M extra
Gender $5.00 M extra
Home Owner $10.00 M extra
Home Value $10.00 M extra
Household Income Select $10.00 M extra
Key Coding $3.00 M extra
Length of Residence $5.00 M extra
Lifestyle Select $10.00 M extra
Mail Order Buyers $10.00 M extra
Marital Status $5.00 M extra
Presence Of Children $10.00 M extra
R-value Score $10.00 M extra
Running Charge $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Telemarketing Charge $20.00 M extra
Transmission Fee $40.00 M extra
Zip $6.00 M extra
Phone Numbers
Email Addresses
Mortgage
Home Equity
Purchase Power
Wealth Finder
Occupation
Radius Mapping
———- SUMMARY DESCRIPTION ———-
Consumers who donate to an array of fundraising offers.
56% male, 44% female.

———- DATACARD DESCRIPTION ———-
THE DIRECT MEDIA MILLARD CONSUMER DONOR’S MASTERFILE – IDENTIFIES CONSUMERS WHO DONATE TO AN ARRAY OF FUNDRAISING OFFERS.
OUR DONOR MASTERFILE IS SCORED WITH PROPRIETARY PREDICTIVE RESPONSE VALUES. RANKING FROM 1-9 ARE BASED ON KNOWN TRANSACTIONS TAKING INTO ACCOUNT RECENCY OF PURCHASE, FREQUENCY OF PURCHASE ACTIVITY, AND DOLLARS SPENT (RFM) WITHIN EACH MARKET.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $10.00 M extra
Diskette $75.00 fee
CD ROM $75.00 fee
Bulleting Board $59.00 fee