Jerry Baker Book Buyers Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe249,739*$75.00
3 month donors58,329*$75.00
   6 month91,311*$75.00
   12 month121,105*$75.00
   24 month249,739*$75.00
Apogee enhancement / 12 month donations:
   Catholic devotional1,146+15.00
   Children’s health17,508+15.00
   Catholic social services33,987+15.00
   Health/disease specific28,845+15.00
   Nature / wildlife / environmental20,829+15.00
   Social services33,055+15.00
   Veteran assistance28,840+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
SCF$9.00Mextra
State$9.00Mextra
Zip$9.00Mextra
Product$12.00Mextra
Selection Charges$15.00Mextra
Subject$150.00fee
Philanthropic RFM Variables
Category/Affinity
Key Coding$1.00Mextra
———- SUMMARY DESCRIPTION ———-
Jerry Baker book buyers who are donors and members of Apogee.
25% male, 58% female; average age 64.
Average unit of sale $38.

———- DATACARD DESCRIPTION ———-
THE JERRY BAKER BOOK BUYERS MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE JERRY BAKER BOOK BUYERS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
JERRY BAKER OFFERS A MULTITUDE OF BOOKS THAT INFLUENCE AND INSPIRE CONSUMERS SEEKING HOME-SPUN SOLUTIONS FOR THEIR GARDENS, HOMES, HEALTH, AND THAT PROMISE TO SAVE TIME, MONEY AND EFFORT FOR SUPERIOR RESULTS.
JERRY BAKER BOOK BUYERS ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS VALUE-PRICED APPAREL, DISCOUNT DOMESTIC MERCHANDISE, SENIOR LIVING, MODERATELY PRICED BEAUTY AND SPA, VITAMINS AND SUPPLEMENTS, LOW TICKET JEWELRY AND MUSIC.
THESE ACTIVE MAIL ORDER BUYERS ENJOY LEISURE TIME ACTIVITIES SUCH AS TRAVELING, COOKING, READING, FUNDRAISING, CRAFTS AND GARDENING.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
96% Direct Mail
2% PIP
2% Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee