Jerry Baker Book Buyers Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 249,739 *$75.00
3 month donors 58,329 *$75.00
   6 month 91,311 *$75.00
   12 month 121,105 *$75.00
   24 month 249,739 *$75.00
Apogee enhancement / 12 month donations:
   Catholic devotional 1,146 +15.00
   Children’s health 17,508 +15.00
   Catholic social services 33,987 +15.00
   Health/disease specific 28,845 +15.00
   Nature / wildlife / environmental 20,829 +15.00
   Social services 33,055 +15.00
   Veteran assistance 28,840 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Product $12.00 M extra
Selection Charges $15.00 M extra
Subject $150.00 fee
Philanthropic RFM Variables
Category/Affinity
Key Coding $1.00 M extra
———- SUMMARY DESCRIPTION ———-
Jerry Baker book buyers who are donors and members of Apogee.
25% male, 58% female; average age 64.
Average unit of sale $38.

———- DATACARD DESCRIPTION ———-
THE JERRY BAKER BOOK BUYERS MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE JERRY BAKER BOOK BUYERS MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
JERRY BAKER OFFERS A MULTITUDE OF BOOKS THAT INFLUENCE AND INSPIRE CONSUMERS SEEKING HOME-SPUN SOLUTIONS FOR THEIR GARDENS, HOMES, HEALTH, AND THAT PROMISE TO SAVE TIME, MONEY AND EFFORT FOR SUPERIOR RESULTS.
JERRY BAKER BOOK BUYERS ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS VALUE-PRICED APPAREL, DISCOUNT DOMESTIC MERCHANDISE, SENIOR LIVING, MODERATELY PRICED BEAUTY AND SPA, VITAMINS AND SUPPLEMENTS, LOW TICKET JEWELRY AND MUSIC.
THESE ACTIVE MAIL ORDER BUYERS ENJOY LEISURE TIME ACTIVITIES SUCH AS TRAVELING, COOKING, READING, FUNDRAISING, CRAFTS AND GARDENING.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
96% Direct Mail
2% PIP
2% Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee