Jerry Baker – Decision Base

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2011
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe742,752*$110.00
1 month Buyers115,933+20.00
   3 month Buyers239,091+15.00
   6 month Buyers348,954+7.50
   12 month Buyers518,582+5.00
Product category: (12 month)
   African American4,124$110.00
   Animals21,163$110.00
   Children44,530$110.00
   Cooking/food129,909$110.00
   Cosmetics/personal beauty20,165$110.00
   Crafts56,228$110.00
   Do-it-yourself72,260$110.00
   Gardening88,459$110.00
   Health226,054$110.00
   Hispanic6,361$110.00
   History products22,354$110.00
   Holiday/Christmas26,392$110.00
   Men’s interest32,251$110.00
   Romance10,163$110.00
   Science fiction24,960$110.00
   Sewing/knitting9,343$110.00
   Sports5,849$110.00
   Vacation/travel5,311$110.00
   Science/nature products22,345$110.00
   Women’s fashion49,465$110.00
   Woodworking6,191$110.00
Channel:
   Direct mail339,896$110.00
   Internet43,424$110.00
Purchase dollar amount:
   25.00+321,658$110.00
   50.00+289,964$110.00
   100.00+250,717$110.00
   500.00+116,506$110.00
Product type:
   Books301,720$110.00
   Continuity289,292$110.00
   Magazine267,319$110.00
   Merchandise269,291$110.00

(*) Fundraiser/food offers, 75.00/M; publishers rate, 75.00/M; decision base each overlay, 10.00/M.
85% plus 10.00/M running charge on 50,000 minimum.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$10.00Mextra
Cash Buyers$10.00Mextra
Decision Base Channel$10.00Mextra
Decision Base Credit Card Buyers$10.00Mextra
Decision Base Hotline$5.00Mextra
Decision Base Product Category$10.00Mextra
Decision Base Product Type$10.00Mextra
Decision Base Purchase Dollar Amount$10.00Mextra
Gender$7.00Mextra
Lifestyle Select$15.00Mextra
Multi Buyers$10.00Mextra
Presence Of Child$10.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of books and products as well as home-spun solutions for their gardens, their home, and their health.
28% male, 56% female.
Average unit of sale $38.

———- DATACARD DESCRIPTION ———-
NOW JERRY BAKER OFFERS DECISION-BASE SEGMENTATION. THIS PROVIDES THE BEST OF BOTH WORLDS: A HIGHLY RESPONSIVE AUDIENCE AND CONSUMER PURCHASE DATA. DECISION-BASE’S PURCHASED INFORMATION IS BASED UPON PROPRIETARY DATA AND ADVANCED ANALYTICS TO HELP MARKETERS IDENTIFY TOP PROSPECTS AND CUSTOMERS. CONSUMER DATA IS CONTRIBUTED AND UPDATED BY LEADING DIRECT RESPONSE MARKETERS.
JERRY BAKER OFFERS A MULTITUDE OF BOOKS AND PRODUCTS AS WELL AS HOME-SPUN SOLUTIONS FOR THEIR GARDENS, THEIR HOME, AND THEIR HEALTH.
JERRY BAKER BUYERS ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS VALUE-PRICED APPAREL, DISCOUNT DOMESTIC MERCHANDISE, SENIOR LIVING, MODERATELY PRICED BEAUTY AND SPA, VITAMINS AND SUPPLEMENTS, LOW TICKET JEWELRY AND MUSIC. THESE ACTIVE MAIL ORDER BUYERS ENJOY LEISURE TIME ACTIVITIES SUCH AS TRAVELING, COOKING, READING, FUNDRAISING, CRAFTS AND GARDENING.
INCOME: $35,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$35.00fee
E-mail Delivery$60.00fee
FTP$60.00fee