Jerry Baker – Decision Base

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2011
Minimum order 10,000.

Selections Counts Price per/M
Total universe 742,752 *$110.00
1 month Buyers 115,933 +20.00
   3 month Buyers 239,091 +15.00
   6 month Buyers 348,954 +7.50
   12 month Buyers 518,582 +5.00
Product category: (12 month)
   African American 4,124 $110.00
   Animals 21,163 $110.00
   Children 44,530 $110.00
   Cooking/food 129,909 $110.00
   Cosmetics/personal beauty 20,165 $110.00
   Crafts 56,228 $110.00
   Do-it-yourself 72,260 $110.00
   Gardening 88,459 $110.00
   Health 226,054 $110.00
   Hispanic 6,361 $110.00
   History products 22,354 $110.00
   Holiday/Christmas 26,392 $110.00
   Men’s interest 32,251 $110.00
   Romance 10,163 $110.00
   Science fiction 24,960 $110.00
   Sewing/knitting 9,343 $110.00
   Sports 5,849 $110.00
   Vacation/travel 5,311 $110.00
   Science/nature products 22,345 $110.00
   Women’s fashion 49,465 $110.00
   Woodworking 6,191 $110.00
Channel:
   Direct mail 339,896 $110.00
   Internet 43,424 $110.00
Purchase dollar amount:
   25.00+ 321,658 $110.00
   50.00+ 289,964 $110.00
   100.00+ 250,717 $110.00
   500.00+ 116,506 $110.00
Product type:
   Books 301,720 $110.00
   Continuity 289,292 $110.00
   Magazine 267,319 $110.00
   Merchandise 269,291 $110.00

(*) Fundraiser/food offers, 75.00/M; publishers rate, 75.00/M; decision base each overlay, 10.00/M.
85% plus 10.00/M running charge on 50,000 minimum.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Cash Buyers $10.00 M extra
Decision Base Channel $10.00 M extra
Decision Base Credit Card Buyers $10.00 M extra
Decision Base Hotline $5.00 M extra
Decision Base Product Category $10.00 M extra
Decision Base Product Type $10.00 M extra
Decision Base Purchase Dollar Amount $10.00 M extra
Gender $7.00 M extra
Lifestyle Select $15.00 M extra
Multi Buyers $10.00 M extra
Presence Of Child $10.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of books and products as well as home-spun solutions for their gardens, their home, and their health.
28% male, 56% female.
Average unit of sale $38.

———- DATACARD DESCRIPTION ———-
NOW JERRY BAKER OFFERS DECISION-BASE SEGMENTATION. THIS PROVIDES THE BEST OF BOTH WORLDS: A HIGHLY RESPONSIVE AUDIENCE AND CONSUMER PURCHASE DATA. DECISION-BASE’S PURCHASED INFORMATION IS BASED UPON PROPRIETARY DATA AND ADVANCED ANALYTICS TO HELP MARKETERS IDENTIFY TOP PROSPECTS AND CUSTOMERS. CONSUMER DATA IS CONTRIBUTED AND UPDATED BY LEADING DIRECT RESPONSE MARKETERS.
JERRY BAKER OFFERS A MULTITUDE OF BOOKS AND PRODUCTS AS WELL AS HOME-SPUN SOLUTIONS FOR THEIR GARDENS, THEIR HOME, AND THEIR HEALTH.
JERRY BAKER BUYERS ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS VALUE-PRICED APPAREL, DISCOUNT DOMESTIC MERCHANDISE, SENIOR LIVING, MODERATELY PRICED BEAUTY AND SPA, VITAMINS AND SUPPLEMENTS, LOW TICKET JEWELRY AND MUSIC. THESE ACTIVE MAIL ORDER BUYERS ENJOY LEISURE TIME ACTIVITIES SUCH AS TRAVELING, COOKING, READING, FUNDRAISING, CRAFTS AND GARDENING.
INCOME: $35,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $35.00 fee
E-mail Delivery $60.00 fee
FTP $60.00 fee