Jerry Baker Health Book Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 17, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 249,404 *$110.00
12 month book buyers 154,403 +5.00
   6 month book buyers 115,355 +7.50
   3 month book buyers 84,817 +15.00
   1 month book buyers 37,782 +20.00

(*) Non-affinity catalogs, magazine rate, 75.00/M; fundraisers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Product $12.00 M extra
Multi Buyers $12.00 M extra
50.00 + Buyers $15.00 M extra
25.00 + Buyers $10.00 M extra
New To File $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
Key Coding $1.00 M extra
Health Book Titles:
Amazing Antidotes $12.00 M extra
Anti-Pain Plan $12.00 M extra
Cut Your Health Care Bills In Half $12.00 M extra
Giant Book Of Kitchen Counter Cures $12.00 M extra
Herbal Pharmacy $12.00 M extra
Homemade Health $12.00 M extra
Natures Best Miracle Medicine $12.00 M extra
Oddball Ointments $12.00 M extra
Supermarket Super Remedies $12.00 M extra
The New Healing Foods $12.00 M extra
Grandma Putt’s Home Health Remedies $12.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of books on personal health care emphasizing natural and herbal cures.
24% male, 62% female.
Average unit of sale $40.

———- DATACARD DESCRIPTION ———-
JERRY BAKER, A TRUSTED EXPERT ON GARDENING FOR ALMOST 40 YEARS, IS ALSO A RESPECTED SOURCE OF NATURAL, DOWN-HOME HEALTH REMEDIES. PERSONAL HEALTH CARE EMPHASIZING NATURAL AND HERBAL CURES IS THE THEME OF JERRY BAKER’S VARIOUS HEALTH BOOKS.
HEALTH BOOK TITLES INCLUDE:
HERBAL PHARMACY: IF PLANTS ARE LIKE PEOPLE, THEN HERBS ARE THE DOCTORS OF THE PLANT WORLD – FIXING UP WHATEVER AILS YOU, YOUR HOME, AND YOUR GARDEN! AND AFTER 45+ YEARS OF WORKING HARD IN THE YARD, THERE’S NO ONE BETTER TO INTRODUCE YOU TO THESE TERRIFIC, TALENTED PLANTS THAN AMERICA’S MASTER GARDENER. LEARN ABOUT MOTHER NATURE’S MAGICAL SOLUTIONS FOR EVERYTHING, INCLUDING HIGH BLOOD PRESSURE, POOR MEMORY, COLDS AND FLU.
KITCHEN COUNTER CURES: THE MOST POWERFUL NEW CURES ON EARTH ARE FOUND RIGHT IN YOUR OWN KITCHEN. IN FACT, THESE DELICIOUS FOODS MAY HOLD FAR GREATER HEALING POWER THAN PRESCRIPTION DRUGS OR VITAMIN AND MINERAL SUPPLEMENTS! THIS BOOK CONTAINS OVER 110 FRESH, EASY-TO-MAKE RECIPES THAT’LL TEMPT YOUR TUMMY & KEEP YOU OUT OF THE DOCTOR’S OFFICE!
ODDBALL OINTMENTS, POWERFUL POTIONS, AND FABULOUS FOLK REMEDIES PRESENTS 1,253 OF THE ODDEST AND MOST UNUSUAL CURES FOR MORE THAN 125 COMMON HEALTH PROBLEMS USING ITEMS COMMONLY FOUND IN KITCHENS, MEDICINE CHESTS, SPICE DRAWERS, OR GARDENS.
JERRY BAKER BOOK BUYERS ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS VALUE-PRICED APPAREL, DISCOUNT DOMESTIC MERCHANDISE, SENIOR LIVING, MODERATELY PRICED BEAUTY AND SPA, VITAMINS AND SUPPLEMENTS, LOW TICKET JEWELRY AND MUSIC. THESE ACTIVE MAIL ORDER BUYERS ENJOY LEISURE TIME ACTIVITIES SUCH AS TRAVELING, COOKING, READING, FUNDRAISING, CRAFTS AND GARDENING.
AVERAGE INOCOME: 35,000.00

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
96% Direct Mail
2% Space Ads
2% PIP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee
$35.00 fee
Wamnet $60.00 fee