Johnston & Murphy Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 99,620 *$65.00
3 month donors 11,468 *$65.00
   6 month donors 17,934 *$65.00
   12 month donors 31,120 *$65.00
   24 month donors 99,620 *$65.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $7.50 M extra
SCF $7.50 M extra
Zip $7.50 M extra
Gender $12.50 M extra
Modeling $22.00 M extra
50.00+ Buyers $28.00 M extra
75.00+ Buyers $32.00 M extra
100.00 + Buyers $42.00 M extra
Demographic
Lifestyle
Category/Affinity
Philanthropic RFM Variables
Key Coding
———- SUMMARY DESCRIPTION ———-
Johnston & Murphy donors who are members of Apogee.
73% male, 18% female; ages 28-62.
Average unit of sale $214.

———- DATACARD DESCRIPTION ———-
THE JOHNSTON & MURPHY FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE JOHNSTON & MURPHY DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLE, ETC. APOGEE, INFOGROUP;S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NON-PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
JOHNSTON & MURPHY OFFERS A WIDE SELECTION OF PREMIUM MEN’S AND WOMEN’S FOOTWEAR, ACCESSORIES, APPAREL AND SMALL LEATHER GOODS. SINCE 1850, JOHNSTON & MURPHY HAS MADE SHOES AND ACCESSORIES THAT WORK IN THE CORNER OFFICE AND PLAY AT THE CORNER BAR. MUCH HAS CHANGED IN THESE 155 YEARS. STYLES HAVE CHANGED. LOCATIONS HAVE CHANGED. BUT ONE THING HAS REMAINED CONSTANT: JOHNSTON & MURPHY CONTINUES TO BE A PILLAR OF CLASSIC WORKMANSHIP AND A BEACON OF AMERICAN STYLE WITH A COMMITMENT TO QUALITY, CRAFTMANSHIP AND INNOVATION.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee