Journeys Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 3,599,769 *$110.00
1 month Buyers 187,680 $136.00
   3 month Buyers 772,160 $131.00
   6 month Buyers 1,420,626 $126.00
   12 month Buyers 2,301,212 $115.00
50.00+ Buyers:
   3 month 620,445 +22.00
   6 month 1,107,542 +22.00
   12 month 1,735,062 +22.00
75.00+ Buyers:
   3 month 493,950 +27.00
   6 month 846,470 +27.00
   12 month 1,271,543 +27.00
100.00+Buyers:
   3 month 406,802 +37.00
   6 month 678,327 +37.00
   12 month 984,733 +37.00
Age:
   19-24 222,890 +17.00
   25-29 212,180 +17.00
   30-34 220,247 +17.00
   35-39 229,613 +17.00
   40-44 284,206 +17.00
   45-49 316,125 +17.00
   50-54 257,744 +17.00
   55-59 180,109 +17.00
   60+ 269,256 +17.00
Age of Children:
   0-3 245,084 +17.00
   4-6 251,900 +17.00
   7-9 269,841 +17.00
   10-12 287,672 +17.00
   13-18 422,664 +17.00
Age/gender of child
   Female child age 0-3 10,092 +17.00
   Female child age 7-12 53,937 +17.00
   Female child age 13-18 143,937 +17.00
   Male child age 0-3 9,814 +17.00
   Male child age 4-6 15,889 +17.00
   Male child age 7-12 39,429 +17.00
   Male child age 13-18 105,970 +17.00
Contributors/Donors:
   Contributor/environmental 69,155 +17.00
   Contributor/Health 65,226 +17.00
   Contributor/Political 27,443 +17.00
   Contributor/Religious 22,096 +17.00
Gift Buyers:
   Gift Buyers 95,500 +10.00
Grandparent Interest:
   Grandparent 115,498 +10.00
Lifestyle:
   Lifestyle Apparel 317,542 +17.00
   Auto 222,771 +17.00
   Beauty/Health 384,646 +17.00
   Bible/Inspire 143,120 +17.00
   Business/Home Office 73,285 +17.00
   Collectibles 119,388 +17.00
   Cooking/Gourmet 422,232 +17.00
   Crafts 223,102 +17.00
   Culture 33,091 +17.00
   Do It Yourself 32,911 +17.00
   Donors 279,122 +17.00
   Finance 107,244 +17.00
   History 58,556 +17.00
   Internet 676,295 +17.00
   Outdoors 357,268 +17.00
   Pets 214,028 +17.00
   Photography 72,079 +17.00
   Publishing 272,965 +17.00
   Sports 302,029 +17.00
   Travel 1,059,111 +17.00
   Wildlife 15,585 +17.00
Mail Order Buyer Enhancement:
   Mail Order Buyer 714,326 +17.00

(*) Fundraising and publishing, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ Buyers $12.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
100.00+ Buyers $37.00 M extra
150.00+ Buyers $42.00 M extra
Age $17.00 M extra
Age Of Children $17.00 M extra
Age/Gender Of Child $17.00 M extra
Contributors/Donors $17.00 M extra
Gift Buyers $10.00 M extra
Grandparents Interest Counts $10.00 M extra
Income Select $17.00 M extra
Kids Product Indicator $10.00 M extra
Last Purchase Dollar $10.00 M extra
Lifestyle $17.00 M extra
Mail Order Buyer Enhancement $17.00 M extra
Multi-buyers $10.00 M extra
Occupation $17.00 M extra
Run Charges (net Name) $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Combined universe who have purchased from Journey’s Kidz and Shi.
24% male, 61% female; average age 45.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
JOURNEYS OFFERS YOU A CHANCE TO REACH A COMBINED UNIVERSE WHO HAVE PURCHASED FROM JOURNEY’S KIDZ AND SHI. THEY ARE THE LEADER IN THE TEEN RETAIL SCENE WITH MORE THAN 815 STORES ACROSS THE UNITED STATES, INCLUDING PUERTO RICO. JOURNEYS USES FASHION SAVVY AND MERCHANDISING SCIENCE TO KEEP IN STEP WITH THE FAST-PACED FOOTWEAR AND ACCESSORIES MARKET FOR 13 TO 22 YEAR OLD MEN AND WOMEN. JOURNEYS SELLS A WIDE VARIETY OF HOT TEEN BRANDS. THE JOURNEYS STORE IS MORE THAN A RETAIL ENVIRONMENT; IT’S AN EXTENSION OF THE CUSTOMER’S LIFESTYLE. FROM COOL LIGHTING TO IN-STORE TELEVISION MONITORS PLAYING FRESH CONTENT AND THE LATEST MUSIC VIDEOS, TO EMPLOYEES WHOSE LIFESTYLE AND SELF-IMAGE MATCH THEIR CUSTOMERS’, THE JOURNEYS RETAIL ENVIRONMENT IS DESIGNED TO REFLECT ITS CUSTOMERS’ TASTES AND ATTITUDES EVERY BIT AS MUCH AS THE MERCHANDISE SELECTION. IN ADDITION, JOURNEYS REACHES ITS CUSTOMERS THROUGH A DIRECT MAIL CATALOG, NATIONAL PRINT ADVERTISING, STRATEGIC CROSS-PROMOTIONS AND AN ANNUAL MUSIC AND ACTION SPORTS TOUR-THE JOURNEYS BACKYARD BBQ.
AVERAGE INCOME: $80,000

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Response Retail, Point Of Purchase

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee
E-mail $59.00 fee