Journeys Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe3,599,769*$110.00
1 month Buyers187,680$136.00
   3 month Buyers772,160$131.00
   6 month Buyers1,420,626$126.00
   12 month Buyers2,301,212$115.00
50.00+ Buyers:
   3 month620,445+22.00
   6 month1,107,542+22.00
   12 month1,735,062+22.00
75.00+ Buyers:
   3 month493,950+27.00
   6 month846,470+27.00
   12 month1,271,543+27.00
100.00+Buyers:
   3 month406,802+37.00
   6 month678,327+37.00
   12 month984,733+37.00
Age:
   19-24222,890+17.00
   25-29212,180+17.00
   30-34220,247+17.00
   35-39229,613+17.00
   40-44284,206+17.00
   45-49316,125+17.00
   50-54257,744+17.00
   55-59180,109+17.00
   60+269,256+17.00
Age of Children:
   0-3245,084+17.00
   4-6251,900+17.00
   7-9269,841+17.00
   10-12287,672+17.00
   13-18422,664+17.00
Age/gender of child
   Female child age 0-310,092+17.00
   Female child age 7-1253,937+17.00
   Female child age 13-18143,937+17.00
   Male child age 0-39,814+17.00
   Male child age 4-615,889+17.00
   Male child age 7-1239,429+17.00
   Male child age 13-18105,970+17.00
Contributors/Donors:
   Contributor/environmental69,155+17.00
   Contributor/Health65,226+17.00
   Contributor/Political27,443+17.00
   Contributor/Religious22,096+17.00
Gift Buyers:
   Gift Buyers95,500+10.00
Grandparent Interest:
   Grandparent115,498+10.00
Lifestyle:
   Lifestyle Apparel317,542+17.00
   Auto222,771+17.00
   Beauty/Health384,646+17.00
   Bible/Inspire143,120+17.00
   Business/Home Office73,285+17.00
   Collectibles119,388+17.00
   Cooking/Gourmet422,232+17.00
   Crafts223,102+17.00
   Culture33,091+17.00
   Do It Yourself32,911+17.00
   Donors279,122+17.00
   Finance107,244+17.00
   History58,556+17.00
   Internet676,295+17.00
   Outdoors357,268+17.00
   Pets214,028+17.00
   Photography72,079+17.00
   Publishing272,965+17.00
   Sports302,029+17.00
   Travel1,059,111+17.00
   Wildlife15,585+17.00
Mail Order Buyer Enhancement:
   Mail Order Buyer714,326+17.00

(*) Fundraising and publishing, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
25.00+ Buyers$12.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
100.00+ Buyers$37.00Mextra
150.00+ Buyers$42.00Mextra
Age$17.00Mextra
Age Of Children$17.00Mextra
Age/Gender Of Child$17.00Mextra
Contributors/Donors$17.00Mextra
Gift Buyers$10.00Mextra
Grandparents Interest Counts$10.00Mextra
Income Select$17.00Mextra
Kids Product Indicator$10.00Mextra
Last Purchase Dollar$10.00Mextra
Lifestyle$17.00Mextra
Mail Order Buyer Enhancement$17.00Mextra
Multi-buyers$10.00Mextra
Occupation$17.00Mextra
Run Charges (net Name)$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Combined universe who have purchased from Journey’s Kidz and Shi.
24% male, 61% female; average age 45.
Average unit of sale $50.

———- DATACARD DESCRIPTION ———-
JOURNEYS OFFERS YOU A CHANCE TO REACH A COMBINED UNIVERSE WHO HAVE PURCHASED FROM JOURNEY’S KIDZ AND SHI. THEY ARE THE LEADER IN THE TEEN RETAIL SCENE WITH MORE THAN 815 STORES ACROSS THE UNITED STATES, INCLUDING PUERTO RICO. JOURNEYS USES FASHION SAVVY AND MERCHANDISING SCIENCE TO KEEP IN STEP WITH THE FAST-PACED FOOTWEAR AND ACCESSORIES MARKET FOR 13 TO 22 YEAR OLD MEN AND WOMEN. JOURNEYS SELLS A WIDE VARIETY OF HOT TEEN BRANDS. THE JOURNEYS STORE IS MORE THAN A RETAIL ENVIRONMENT; IT’S AN EXTENSION OF THE CUSTOMER’S LIFESTYLE. FROM COOL LIGHTING TO IN-STORE TELEVISION MONITORS PLAYING FRESH CONTENT AND THE LATEST MUSIC VIDEOS, TO EMPLOYEES WHOSE LIFESTYLE AND SELF-IMAGE MATCH THEIR CUSTOMERS’, THE JOURNEYS RETAIL ENVIRONMENT IS DESIGNED TO REFLECT ITS CUSTOMERS’ TASTES AND ATTITUDES EVERY BIT AS MUCH AS THE MERCHANDISE SELECTION. IN ADDITION, JOURNEYS REACHES ITS CUSTOMERS THROUGH A DIRECT MAIL CATALOG, NATIONAL PRINT ADVERTISING, STRATEGIC CROSS-PROMOTIONS AND AN ANNUAL MUSIC AND ACTION SPORTS TOUR-THE JOURNEYS BACKYARD BBQ.
AVERAGE INCOME: $80,000

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct ResponseRetail, Point Of Purchase

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$59.00fee
E-mail$59.00fee