KooKoo Bear Kids

———- SRDS UPDATED/CONFIRMED ———-
Jan 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Dec 2014
Minimum order 7,500.

Selections Counts Price per/M
Total Universe/Universe Rate 69,091 *$115.00
   13-24 month buyers 37,812 $115.00
   12 month buyers 19,322 +10.00
   6 month buyers 14,331 +15.00

(*) Fundraising/Membership/Publishers: 70.00/M; Food Mailer rates: 80.00/M.
Net Name Arrangement (minimum 50,000): 85% plus 8.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.00 M extra
SCF $9.00 M extra
State $9.00 M extra
Zip $9.00 M extra
Omit House File $50.00 M extra
Alexa $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of furnishings and gifts for baby and children all designed from a “kid’s point of view”.
98% female; average age 37.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
QUALITY, UNIQUE PRODUCTS, WITH FINE CRAFTSMANSHIP ARE
WHAT MAKES KOOKOO BEAR KIDS STAND APART FROM
THEIR COMPETITORS. THESE CONSUMERS SPARE
NO EXPENSE TO MAKE THEIR CHILDREN’S SURROUNDING
SAFE, BEAUTIFUL AND PEACEFUL. KOOKOO BEAR KIDS IS A PARTICIPATING MEMBER IN
ALEXA. THIS AFFORDS MAILERS THE OPPORTUNITY TO
TAKE ADVANTAGE OF ALEXA’S GLOBAL RFM DATA WHEN
THEY ORDER. THIS DATABASE IS AVAILABLE TO ALEXA
MEMBERS ONLY. AVERAGE INCOME: 175,000.00.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee