Lady Grace ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 121,937 *$105.00
3 month Buyers 16,899 +21.00
6 month Buyers 35,412 +16.00
12 month Buyers 70,208 +11.00
4-Line Address – 12 mo 10,069 +22.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (50,000 minimum), 85%plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+buyers $41.00 M extra
30.00+buyers $21.00 M extra
50.00+buyers $31.00 M extra
3 Month Hotline $21.00 M extra
6 Month Hotline $16.00 M extra
12 Month Hotline $11.00 M extra
Address Type $15.00 M extra
Gender $8.00 M extra
Large Size $10.00 M extra
Multi Buyers $10.00 M extra
Number Of Address Lines $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $5.00 M extra
Total Dollars – Inquire
Adult Age $11.00 M extra
Income $11.00 M extra
POC $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Women’s intimate apparel and lingerie.
3% male, 83% female.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
LADY GRACE, CURRENTLY IN THEIR 72ND YEAR OF OPERATION, OFFERS A WIDE SELECTION OF WOMEN’S INTIMATE APPAREL AND LINGERIE. THESE CUSTOMERS HAVE COME TO EXPECT THE FINEST AND MOST TRUSTED PRODUCTS IN A BROAD RANGE OF STYLES AND SIZES. THE TARGETED CUSTOMER IS MATURE AND BUYS THESE PRODUCTS FOR THE FIT. MANY OF THE LADY GRACE CUSTOMERS ARE PLUS SIZE WOMEN WHO CANNOT FIND THEIR SIZES THROUGH TRADITIONAL SOURCES.
PRODUCTS INCLUDE BRA SIZES FROM 32 TO 58, BRA CUPS FROM AA TO L, NURSING AND MATERNITY NEEDS AND POST-BREAST SURGERY NEEDS. THE CATALOG, WEBSITE AND RETAIL LOCATIONS ALSO FEATURE SLEEPWEAR, LOUNGEWEAR, DAYWEAR AND A GREAT SELECTION OF SWIMWEAR.
DEMOGRAPHICS:
AGE 45+
MOSTLY MARRIED
AVERAGE HHI: $70K+

SRDS Classification
USA Consumer 612 Women’s

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
Mag Tape $30.00 fee
E-mail $75.00 fee
Cartridge $25.00 fee