Lady Grace ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total Universe121,937*$105.00
3 month Buyers16,899+21.00
6 month Buyers35,412+16.00
12 month Buyers70,208+11.00
4-Line Address – 12 mo10,069+22.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (50,000 minimum), 85%plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+buyers$41.00Mextra
30.00+buyers$21.00Mextra
50.00+buyers$31.00Mextra
3 Month Hotline$21.00Mextra
6 Month Hotline$16.00Mextra
12 Month Hotline$11.00Mextra
Address Type$15.00Mextra
Gender$8.00Mextra
Large Size$10.00Mextra
Multi Buyers$10.00Mextra
Number Of Address Lines$11.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$5.00Mextra
Total Dollars – Inquire
Adult Age$11.00Mextra
Income$11.00Mextra
POC$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Women’s intimate apparel and lingerie.
3% male, 83% female.
Average unit of sale $55.

———- DATACARD DESCRIPTION ———-
LADY GRACE, CURRENTLY IN THEIR 72ND YEAR OF OPERATION, OFFERS A WIDE SELECTION OF WOMEN’S INTIMATE APPAREL AND LINGERIE. THESE CUSTOMERS HAVE COME TO EXPECT THE FINEST AND MOST TRUSTED PRODUCTS IN A BROAD RANGE OF STYLES AND SIZES. THE TARGETED CUSTOMER IS MATURE AND BUYS THESE PRODUCTS FOR THE FIT. MANY OF THE LADY GRACE CUSTOMERS ARE PLUS SIZE WOMEN WHO CANNOT FIND THEIR SIZES THROUGH TRADITIONAL SOURCES.
PRODUCTS INCLUDE BRA SIZES FROM 32 TO 58, BRA CUPS FROM AA TO L, NURSING AND MATERNITY NEEDS AND POST-BREAST SURGERY NEEDS. THE CATALOG, WEBSITE AND RETAIL LOCATIONS ALSO FEATURE SLEEPWEAR, LOUNGEWEAR, DAYWEAR AND A GREAT SELECTION OF SWIMWEAR.
DEMOGRAPHICS:
AGE 45+
MOSTLY MARRIED
AVERAGE HHI: $70K+

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
Mag Tape$30.00fee
E-mail$75.00fee
Cartridge$25.00fee