Magellan’s ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 389,901 *$115.00
   1 month buyers 23,310 +27.00
   3 month buyers 57,685 +22.00
   6 month buyers 110,058 +17.00
   12 month buyers 213,041 +11.00
   24 month buyers 389,901 $115.00
   12 month internet buyers 152,833 $135.00
Apparel:
   6 month buyers 55,307 +28.00
   12 month buyers 106,879 +22.00

(*) Fundraiser/Publisher rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $41.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
1 Month Hotline $27.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
12 Month Hotline $11.00 M extra
ALEXA Member On Member $8.00 M extra
ALEXA enhancement $11.00 M extra
Apparel $11.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $11.00 M extra
Key Coding $1.50 M extra
Multi Buyers $11.00 M extra
Religion/Religious $10.00 M extra
Run Charge $10.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
ALEXA RFM & Product Enhancements $8.00 M extra
ALEXA Demographic Enhancements $11.00 M extra
ALEXA RFM & Product Enhancement Selects:
Distinct Clients $8.00 M extra
Frequency $8.00 M extra
Number Of Titles $8.00 M extra
ALEXA Demographic Enhancement Selects:
Presence Of Children Ages: $11.00 M extra
– Age 0-2 $11.00 M extra
– Age 3-5 $11.00 M extra
– Age 6-10 $11.00 M extra
– Age 11-15 $11.00 M extra
– Age 16-17 $11.00 M extra
Children’s Gender $11.00 M extra
Age: $11.00 M extra
– 18-24 $11.00 M extra
– 25-34 $11.00 M extra
– 35-44 $11.00 M extra
– 45-54 $11.00 M extra
– 55-64 $11.00 M extra
– 65-74 $11.00 M extra
– 75+ $11.00 M extra
Income: $11.00 M extra
– 0-19,000 $11.00 M extra
– 20,000-49,000 $11.00 M extra
– 50,000-74,000 $11.00 M extra
– 75,000-100,000 $11.00 M extra
– 101,000-149,000 $11.00 M extra
– 150,000-199,000 $11.00 M extra
– 200,000+ $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Magellan’s is America’s leading source of travel supplies.
33% male, 60% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S IS THE WORLD’S MOST TRUSTED SOURCE OF TRAVEL SUPPLIES. THE CATALOG OFFERS A VARIETY OF HIGH-QUALITY TRAVEL ESSENTIALS, WITH CATEGORIES RANGING FROM IN-FLIGHT TRAVEL COMFORT, PERSONAL HEALTH AND SAFETY, LIGHTWEIGHT LUGGAGE AND PACKING ORGANIZERS, TO TRANSLATORS, DUAL-TIME WATCHES, ADAPTOR PLUGS AND OTHER ELECTRONIC TOOLS FOR TRAVELERS. PRODUCT LINES INCLUDE MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, SAFETY AND SECURITY, AUTO TRAVEL GEAR, AND MUCH MORE. THE MAGELLAN’S CUSTOMER PLANS CAREFULLY TO MAXIMIZE THE COMFORT AND REWARDS OF TRAVEL. THEY ARE AFFLUENT AND WELL-EDUCATED, AND HAVE CONSIDERABLE ACTIVE LEISURE TIME.
85% SHOP WITH CREDIT CARD
AGE 55+
HHI: $75,000+

SRDS Classification
USA Consumer 606 Travel

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
E-mail $50.00 fee
Mag Tape $30.00 fee