Magellan’s ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe389,901*$115.00
   1 month buyers23,310+27.00
   3 month buyers57,685+22.00
   6 month buyers110,058+17.00
   12 month buyers213,041+11.00
   24 month buyers389,901$115.00
   12 month internet buyers152,833$135.00
Apparel:
   6 month buyers55,307+28.00
   12 month buyers106,879+22.00

(*) Fundraiser/Publisher rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$41.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
1 Month Hotline$27.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
12 Month Hotline$11.00Mextra
ALEXA Member On Member$8.00Mextra
ALEXA enhancement$11.00Mextra
Apparel$11.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$11.00Mextra
Key Coding$1.50Mextra
Multi Buyers$11.00Mextra
Religion/Religious$10.00Mextra
Run Charge$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
ALEXA RFM & Product Enhancements$8.00Mextra
ALEXA Demographic Enhancements$11.00Mextra
ALEXA RFM & Product Enhancement Selects:
Distinct Clients$8.00Mextra
Frequency$8.00Mextra
Number Of Titles$8.00Mextra
ALEXA Demographic Enhancement Selects:
Presence Of Children Ages:$11.00Mextra
– Age 0-2$11.00Mextra
– Age 3-5$11.00Mextra
– Age 6-10$11.00Mextra
– Age 11-15$11.00Mextra
– Age 16-17$11.00Mextra
Children’s Gender$11.00Mextra
Age:$11.00Mextra
– 18-24$11.00Mextra
– 25-34$11.00Mextra
– 35-44$11.00Mextra
– 45-54$11.00Mextra
– 55-64$11.00Mextra
– 65-74$11.00Mextra
– 75+$11.00Mextra
Income:$11.00Mextra
– 0-19,000$11.00Mextra
– 20,000-49,000$11.00Mextra
– 50,000-74,000$11.00Mextra
– 75,000-100,000$11.00Mextra
– 101,000-149,000$11.00Mextra
– 150,000-199,000$11.00Mextra
– 200,000+$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Magellan’s is America’s leading source of travel supplies.
33% male, 60% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S IS THE WORLD’S MOST TRUSTED SOURCE OF TRAVEL SUPPLIES. THE CATALOG OFFERS A VARIETY OF HIGH-QUALITY TRAVEL ESSENTIALS, WITH CATEGORIES RANGING FROM IN-FLIGHT TRAVEL COMFORT, PERSONAL HEALTH AND SAFETY, LIGHTWEIGHT LUGGAGE AND PACKING ORGANIZERS, TO TRANSLATORS, DUAL-TIME WATCHES, ADAPTOR PLUGS AND OTHER ELECTRONIC TOOLS FOR TRAVELERS. PRODUCT LINES INCLUDE MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, SAFETY AND SECURITY, AUTO TRAVEL GEAR, AND MUCH MORE. THE MAGELLAN’S CUSTOMER PLANS CAREFULLY TO MAXIMIZE THE COMFORT AND REWARDS OF TRAVEL. THEY ARE AFFLUENT AND WELL-EDUCATED, AND HAVE CONSIDERABLE ACTIVE LEISURE TIME.
85% SHOP WITH CREDIT CARD
AGE 55+
HHI: $75,000+

SRDS Classification
USAConsumer606Travel

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$8.00Mextra
E-mail$50.00fee
Mag Tape$30.00fee