Magellan’s Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 382,686 $115.00
1 month buyers 23,007 +27.00
3 month buyers 66,237 +22.00
6 month buyers 116,063 +17.00
12 month buyers 206,627 +11.00
24 month buyers 382,686 $115.00
12 month internet buyers 206,627 $135.00

(*) Fundraiser/publisher, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Omit Housefile $50.00 fee
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $41.00 M extra
12 Month Hotline $11.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
Genesis Product $8.00 M extra
Genesis Demographics $7.00 M extra
Genesis Premium Demographics – Religion, Ethnic $10.00 M extra
Monthly Hotline $27.00 M extra
Key Coding $2.00 M extra
Run Charge $10.00 M extra
Non-datalogix Users Pricing:
1 Demographic $12.00 M extra
2 Demographics $15.00 M extra
3 Demographics $20.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Magellan’s.
33% male, 60% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S IS THE WORLD’S MOST TRUSTED SOURCE OF TRAVEL SUPPLIES. THE CATALOG OFFERS A VARIETY OF HIGH-QUALITY TRAVEL ESSENTIALS, WITH CATEGORIES RANGING FROM IN-FLIGHT TRAVEL COMFORT, PERSONAL HEALTH AND SAFETY, LIGHTWEIGHT LUGGAGE AND PACKING ORGANIZERS, TO TRANSLATORS, DUAL-TIME WATCHES, ADAPTOR PLUGS AND OTHER ELECTRONIC TOOLS TO TRAVELERS. PRODUCT LINES INCLUDE MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, SAFETY AND SECURITY, AUTO TRAVEL GEAR, AND MUCH MORE. THE MAGELLAN’S CUSTOMER PLANS CAREFULLY TO MAXIMIZE THE COMFORT AND REWARDS OF TRAVEL. THEY ARE AFFLUENT AND WELL-EDUCATED, AND HAVE CONSIDERABLE ACTIVE LEISURE TIME.
GENESIS PRICING FOR DATALOGIX PARTICIPANTS. GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY AND PRODUCT CATEGOREIS/SUBCATEGORIES. GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTION. GENESIS DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE TO ANY MAILER.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 606 Travel

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
E-mail $50.00 fee
Mag Tape $30.00 fee