Magellan’s Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe382,686$115.00
1 month buyers23,007+27.00
3 month buyers66,237+22.00
6 month buyers116,063+17.00
12 month buyers206,627+11.00
24 month buyers382,686$115.00
12 month internet buyers206,627$135.00

(*) Fundraiser/publisher, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Omit Housefile$50.00fee
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$41.00Mextra
12 Month Hotline$11.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
Genesis Product$8.00Mextra
Genesis Demographics$7.00Mextra
Genesis Premium Demographics – Religion, Ethnic$10.00Mextra
Monthly Hotline$27.00Mextra
Key Coding$2.00Mextra
Run Charge$10.00Mextra
Non-datalogix Users Pricing:
1 Demographic$12.00Mextra
2 Demographics$15.00Mextra
3 Demographics$20.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Magellan’s.
33% male, 60% female.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S IS THE WORLD’S MOST TRUSTED SOURCE OF TRAVEL SUPPLIES. THE CATALOG OFFERS A VARIETY OF HIGH-QUALITY TRAVEL ESSENTIALS, WITH CATEGORIES RANGING FROM IN-FLIGHT TRAVEL COMFORT, PERSONAL HEALTH AND SAFETY, LIGHTWEIGHT LUGGAGE AND PACKING ORGANIZERS, TO TRANSLATORS, DUAL-TIME WATCHES, ADAPTOR PLUGS AND OTHER ELECTRONIC TOOLS TO TRAVELERS. PRODUCT LINES INCLUDE MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, SAFETY AND SECURITY, AUTO TRAVEL GEAR, AND MUCH MORE. THE MAGELLAN’S CUSTOMER PLANS CAREFULLY TO MAXIMIZE THE COMFORT AND REWARDS OF TRAVEL. THEY ARE AFFLUENT AND WELL-EDUCATED, AND HAVE CONSIDERABLE ACTIVE LEISURE TIME.
GENESIS PRICING FOR DATALOGIX PARTICIPANTS. GENESIS SELECTS ARE AVAILABLE TO DATALOGIX PARTICIPANTS. THE DATALOGIX IS ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY AND PRODUCT CATEGOREIS/SUBCATEGORIES. GENESIS POWERED BY DATALOGIX USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! FORMERLY ALEXA AND NOW REBUILT AS GENESIS WITH THE DEEP TRANSACTIONAL DATA SET OF DATALOGIX, GENESIS OFFERS NUMEROUS RFMP SELECTS, AS WELL AS A COMPREHENSIVE DEMOGRAPHIC SELECTION. GENESIS DEMOGRAPHIC ATTRIBUTES ARE AVAILABLE TO ANY MAILER.
AVERAGE INCOME: $75,000.00

SRDS Classification
USAConsumer606Travel

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$8.00Mextra
E-mail$50.00fee
Mag Tape$30.00fee