Magellan’s

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total Universe140,559*$120.00
Last 3 Month Buyers26,602+16.00
Last 3 Month $50+ Buyers21,763+42.00
Last 3 Month $75+ Buyers19,109+47.00
Last 3 Month $100+ Buyers17,067+52.00
   Last 6 Month Buyers51,074+11.00
Last 6 Month $50+ Buyers42,435+37.00
Last 6 Month $75+ Buyers37,653+42.00
Last 6 Month $100+ Buyers33,851+47.00
   Last 12 Month Buyers74,386+6.00
Last 12 Month $50+ Buyers62,172+32.00
Last 12 Month $75+ Buyers55,264+37.00
Last 12 Month $100+ Buyers49,795+42.00
   Last 13-24 Months Buyers66,173$120.00

(*) Fundraiser/Publisher, 75.00/M; food mailer rate, 80.00/M.
Net name arrangement (minimum 50,000): 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$21.00Mextra
3 Month Hotline$16.00Mextra
6 Month Hotline$11.00Mextra
12 Month Hotline$6.00Mextra
$50+ Buyers$26.00Mextra
$75+ Buyers$31.00Mextra
$100+ Buyers$36.00Mextra
4cite Members Only: Omit House File$50.00fee
Age$16.00Mextra
Average Purchase Amount$11.00Mextra
Credit Card Holder$16.00Mextra
Donors$16.00Mextra
Dwelling Type$16.00Mextra
Etnicity$16.00Mextra
Gender$6.00Mextra
Genesis Selects$8.00Mextra
Homeowner/Home Value$16.00Mextra
Household Income$16.00Mextra
Last Purchase Amount$11.00Mextra
Length Of Residence$16.00Mextra
Number Children$16.00Mextra
Occupation$16.00Mextra
Online Purchaser$16.00Mextra
Presence Of Children/Age$16.00Mextra
Presence Of Elderly Parent$16.00Mextra
Product$11.00Mextra
Religion$16.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Third Party Blow-ins$5.00Mextra
Veteran In Household$16.00Mextra
Voter Party$16.00Mextra
Zip$6.00Mextra
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Travelers look to Magellan’s for their travel solutions and gear.
33% male, 60% female; average age 63.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S OFFERS HARD-TO-FIND PRODUCTS THAT SOLVE ANY TRAVEL RELATED PROBLEM. THEIR EXTENSIVE LINE OF PRODUCTS INCLUDES CLOTHING AND GEAR, HIGH QUALITY DURABLE LUGGAGE, OVERSEAS ELECTRICAL ADAPTERS, THIRD WORLD HEALTH AND HYGIENE PRODUCTS, AND MORE.

SRDS Classification
USAConsumer606Travel

———- LIST SOURCE ———-

SourceNote
Direct ResponseCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00feeDelivery
FTP$50.00fee