Magellan’s

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 140,559 *$120.00
Last 3 Month Buyers 26,602 +16.00
Last 3 Month $50+ Buyers 21,763 +42.00
Last 3 Month $75+ Buyers 19,109 +47.00
Last 3 Month $100+ Buyers 17,067 +52.00
   Last 6 Month Buyers 51,074 +11.00
Last 6 Month $50+ Buyers 42,435 +37.00
Last 6 Month $75+ Buyers 37,653 +42.00
Last 6 Month $100+ Buyers 33,851 +47.00
   Last 12 Month Buyers 74,386 +6.00
Last 12 Month $50+ Buyers 62,172 +32.00
Last 12 Month $75+ Buyers 55,264 +37.00
Last 12 Month $100+ Buyers 49,795 +42.00
   Last 13-24 Months Buyers 66,173 $120.00

(*) Fundraiser/Publisher, 75.00/M; food mailer rate, 80.00/M.
Net name arrangement (minimum 50,000): 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $21.00 M extra
3 Month Hotline $16.00 M extra
6 Month Hotline $11.00 M extra
12 Month Hotline $6.00 M extra
$50+ Buyers $26.00 M extra
$75+ Buyers $31.00 M extra
$100+ Buyers $36.00 M extra
4cite Members Only: Omit House File $50.00 fee
Age $16.00 M extra
Average Purchase Amount $11.00 M extra
Credit Card Holder $16.00 M extra
Donors $16.00 M extra
Dwelling Type $16.00 M extra
Etnicity $16.00 M extra
Gender $6.00 M extra
Genesis Selects $8.00 M extra
Homeowner/Home Value $16.00 M extra
Household Income $16.00 M extra
Last Purchase Amount $11.00 M extra
Length Of Residence $16.00 M extra
Number Children $16.00 M extra
Occupation $16.00 M extra
Online Purchaser $16.00 M extra
Presence Of Children/Age $16.00 M extra
Presence Of Elderly Parent $16.00 M extra
Product $11.00 M extra
Religion $16.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Third Party Blow-ins $5.00 M extra
Veteran In Household $16.00 M extra
Voter Party $16.00 M extra
Zip $6.00 M extra
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Travelers look to Magellan’s for their travel solutions and gear.
33% male, 60% female; average age 63.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
MAGELLAN’S OFFERS HARD-TO-FIND PRODUCTS THAT SOLVE ANY TRAVEL RELATED PROBLEM. THEIR EXTENSIVE LINE OF PRODUCTS INCLUDES CLOTHING AND GEAR, HIGH QUALITY DURABLE LUGGAGE, OVERSEAS ELECTRICAL ADAPTERS, THIRD WORLD HEALTH AND HYGIENE PRODUCTS, AND MORE.

SRDS Classification
USA Consumer 606 Travel

———- LIST SOURCE ———-

Source Note
Direct Response Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee Delivery
FTP $50.00 fee