Magic Cabin Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 83,291 *$110.00
3 month buyers 4,819 +17.00
   6 month buyers 10,992 +11.00
   12 month buyers 40,467 $110.00
Adult age (12 month):
   35+ 30,174 +10.00
   45+ 20,919 +10.00
   55+ 16,185 +10.00
   65+ 8,582 +10.00
   75+ 1,583 +10.00
Child’s age (12 month):
   0-2 3,621 +10.00
   3-5 5,045 +10.00
   6-10 7,916 +10.00
   11-15 4,740 +10.00
   16-17 2,541 +10.00
Income select (12 month):
   75,000+ 26,247 +10.00
   100,000+ 20,274 +10.00
   150,000+ 11,010 +10.00
   Homeowners 29,987 +10.00
Genesis product (12 month):
   Children 33,019 +10.00
   Decor 18,602 +10.00
   Food 5,991 +10.00
   Garden 6,000 +10.00
   Gifts 31,949 +10.00
   Household 11,458 +10.00
   Jewelry 8,048 +10.00
   Mens 6,825 +10.00
   Personal care 6,164 +10.00
   Pets 1,538 +10.00
   Plus size 2,798 +10.00
   Recreational 11,481 +10.00
   Shoes 9,139 +10.00
   Travel 1,583 +10.00
   Womens 16,915 +10.00

(*) Fundraising/publishing rate, 65.00/M; food base rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Zip File 1st Nc (add’l) $5.00 fee
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Gender $10.00 M extra
Marital Status $7.00 M extra
Genesis Lifestyle Attributes (w/50.00 Flat Min) $7.00 M extra
Adult Age $7.00 M extra
Household Income/Home Owner $7.00 M extra
Child’s Age Range: 0-2, 3-5, 6-10, 11-15, 16-17 $7.00 M extra
Dwelling Type/Length Of Residence $7.00 M extra
Median Home Value/Diet Concerns $7.00 M extra
Hobby: Baking, Camping, Cigars, Fishing. Golf, Hunting, Needlework, Theater $7.00 M extra
Reading: Bible, Medical Health, Natural Health $7.00 M extra
Donors: Animal, Arts, Environment, Humanitarian, Health, Political, Religious, Veterans $7.00 M extra
Pets: Own Cat, Dog, Horse $7.00 M extra
Interests-fine Arts, Diy, Home Life, Luxury Life, Outdoors, Active, Sports, Techies, Uptown $7.00 M extra
Occupation, Grandparents, Veterans, Mail Order Food Buyers $7.00 M extra
Genesis Product Attributes (w/50.00 Flat Min) $8.00 M extra
Run Charges $10.00 M extra
Ethnic/Ethnicity $10.00 M extra
Religion/Religious $10.00 M extra
Last Purchase $12.00 M extra
Cumulative Purchase $12.00 M extra
Product $17.00 M extra
25.00+ Buyers $17.00 M extra
1 Month $21.00 M extra
50.00+buyers $27.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $37.00 M extra
Omit Housefiles $50.00 fee
One Demographic $12.00 M extra
Two Demographics $17.00 M extra
Three Demographics $22.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Magic Cabin catalogs.
11% male, 88% female; average age 40.

———- DATACARD DESCRIPTION ———-
THE MAGIC CABIN CATALOG OFFERS AN ENCHANTING COLLECTION OF TOYS THAT STIMULATE A CHILD’S IMAGINATION AND CREATIVE PLAY. FROM ALL-NATURAL, HEIRLOOM-QUALITY DOLLS, ARTS AND CRAFTS, OUTDOOR TOYS AND GAMES, TO PUZZLES AND OLD FASHIONED TOYS THAT ENCOURAGE CREATIVITY IN BABIES, TODDLERS AND KIDS OF ALL AGES.
DATA IS AVAILABLE TO GENESIS PARTICIPANTS, DATALOGIX PROVIDES ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee