Magic Cabin Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe83,291*$110.00
3 month buyers4,819+17.00
   6 month buyers10,992+11.00
   12 month buyers40,467$110.00
Adult age (12 month):
   35+30,174+10.00
   45+20,919+10.00
   55+16,185+10.00
   65+8,582+10.00
   75+1,583+10.00
Child’s age (12 month):
   0-23,621+10.00
   3-55,045+10.00
   6-107,916+10.00
   11-154,740+10.00
   16-172,541+10.00
Income select (12 month):
   75,000+26,247+10.00
   100,000+20,274+10.00
   150,000+11,010+10.00
   Homeowners29,987+10.00
Genesis product (12 month):
   Children33,019+10.00
   Decor18,602+10.00
   Food5,991+10.00
   Garden6,000+10.00
   Gifts31,949+10.00
   Household11,458+10.00
   Jewelry8,048+10.00
   Mens6,825+10.00
   Personal care6,164+10.00
   Pets1,538+10.00
   Plus size2,798+10.00
   Recreational11,481+10.00
   Shoes9,139+10.00
   Travel1,583+10.00
   Womens16,915+10.00

(*) Fundraising/publishing rate, 65.00/M; food base rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Zip File 1st Nc (add’l)$5.00fee
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Gender$10.00Mextra
Marital Status$7.00Mextra
Genesis Lifestyle Attributes (w/50.00 Flat Min)$7.00Mextra
Adult Age$7.00Mextra
Household Income/Home Owner$7.00Mextra
Child’s Age Range: 0-2, 3-5, 6-10, 11-15, 16-17$7.00Mextra
Dwelling Type/Length Of Residence$7.00Mextra
Median Home Value/Diet Concerns$7.00Mextra
Hobby: Baking, Camping, Cigars, Fishing. Golf, Hunting, Needlework, Theater$7.00Mextra
Reading: Bible, Medical Health, Natural Health$7.00Mextra
Donors: Animal, Arts, Environment, Humanitarian, Health, Political, Religious, Veterans$7.00Mextra
Pets: Own Cat, Dog, Horse$7.00Mextra
Interests-fine Arts, Diy, Home Life, Luxury Life, Outdoors, Active, Sports, Techies, Uptown$7.00Mextra
Occupation, Grandparents, Veterans, Mail Order Food Buyers$7.00Mextra
Genesis Product Attributes (w/50.00 Flat Min)$8.00Mextra
Run Charges$10.00Mextra
Ethnic/Ethnicity$10.00Mextra
Religion/Religious$10.00Mextra
Last Purchase$12.00Mextra
Cumulative Purchase$12.00Mextra
Product$17.00Mextra
25.00+ Buyers$17.00Mextra
1 Month$21.00Mextra
50.00+buyers$27.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$37.00Mextra
Omit Housefiles$50.00fee
One Demographic$12.00Mextra
Two Demographics$17.00Mextra
Three Demographics$22.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Magic Cabin catalogs.
11% male, 88% female; average age 40.

———- DATACARD DESCRIPTION ———-
THE MAGIC CABIN CATALOG OFFERS AN ENCHANTING COLLECTION OF TOYS THAT STIMULATE A CHILD’S IMAGINATION AND CREATIVE PLAY. FROM ALL-NATURAL, HEIRLOOM-QUALITY DOLLS, ARTS AND CRAFTS, OUTDOOR TOYS AND GAMES, TO PUZZLES AND OLD FASHIONED TOYS THAT ENCOURAGE CREATIVITY IN BABIES, TODDLERS AND KIDS OF ALL AGES.
DATA IS AVAILABLE TO GENESIS PARTICIPANTS, DATALOGIX PROVIDES ACTUAL TRANSACTIONAL DATA INCLUDING RECENCY OF PURCHASE, FREQUENCY, MONETARY, AND PRODUCT CATEGORIES/SUBCATEGORIES.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee