March Of Dimes Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,252,081 *$80.00
Apogee donor match 871,945 $80.00
3 month 5.00+ donors 91,085 $80.00
   6 month 5.00+ donors 259,761 $80.00
   12 month 5.00+ donors 480,948 $80.00
Apogee enhancement / 12 month donations:
   Animal welfare 84,006 +15.00
   Catholic devotional 59,796 +15.00
   Children’s health 503,684 +15.00
   Catholic social services 182,474 +15.00
   Conservative causes 29,940 +15.00
   Ethnic 26,311 +15.00
   Health/disease specific 275,334 +15.00
   Liberal causes 34,789 +15.00
   Nature/wildlife/environmental 85,374 +15.00
   Christian (non-Catholic) religion 10,256 +15.00
   Domestic relief 810,524 +15.00
   international relief 67,511 +15.00
   Social services 199,201 +15.00
   Veterans assistance 205,852 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
5.00+ Donors $5.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
$8.00 M extra
12 Month Hotline $10.00 M extra
10.00+ Donors $12.00 M extra
6 Month Hotline $13.00 M extra
3 Month Hotline $15.00 M extra
1 Month Hotline $17.00 M extra
Zip Tape Set-up $50.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
March Of Dimes donors who are members of Apogee.
32% male, 51% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
THE MARCH OF DIMES FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MARCH OF DIMES DONORS WHO ARE READY FOR YOUR APPROVAL VIA CATEGORY / AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THIS LIST IS AVAILABLE WITH APOGEE DATA DUE TO THE FACT IT IS MANAGED AND FULFILLED BY INFOGROUP. IT DOES NOT REFLECT WHETHER OR NOT THE LIST OWNER IS AN APOGEE PARTICIPANT, AS APOGEE IS A BLIND DATABASE.
MARCH OF DIMES, ESTABLISHED IN 1938, IS THE MOST WIDELY RECOGNIZED CHARITABLE ORGANIZATION SUPPORTING THE HEALTH AND WELL BEING OF AMERICA’S BABIES BY REDUCING BIRTH DEFECTS AND INFANT MORTALITY, PROVIDING INFORMATION AND SUPPORT TO FAMILIES, HELPING MOMS HAVE FULL-TERM PREGNANCY AND HEALTHY BABIES. MARCH OF DIMES RESEARCHES THE PROBLEMS THAT THREATEN BABIES AND WORKS TO PREVENT THEM. THESE HIGHLY RESPONSIVE DONORS ARE 100% DIRECT MAIL GENERATED AND HAVE PROVEN TO BE SUCCESSFUL FOR A VARIETY OF OFFERS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee