———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Jul 2016Minimum order 5,000.
| Selections |
Counts |
Price per/M |
| Total universe |
1,252,081 |
*$80.00 |
| PBS/NPR donors (100.00+ annually) |
689,202 |
+15.00 |
(*) Non reciprocal fee, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charges.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| Age |
$16.00 |
M |
extra |
|
| Gender |
$8.00 |
M |
extra |
|
| Key Coding |
$2.00 |
M |
extra |
|
| Income |
$16.00 |
M |
extra |
|
| SCF |
$8.00 |
M |
extra |
|
| State |
$8.00 |
M |
extra |
|
| Zip |
$8.00 |
M |
extra |
|
| Target Ready |
$15.00 |
M |
extra |
|
| Zip Tape Set Up |
$50.00 |
|
fee |
|
|
———- SUMMARY DESCRIPTION ———-March of Dimes donors who have also donated 100.00+ annually to Public Broadcasting Stations and Nonprofit Radio.
30% male, 55% female.
Average unit of sale $17.
———- DATACARD DESCRIPTION ———-INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE MARCH OF DIMES FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE IS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE MARCH OF DIMES IS A NONPROFIT ORGANIZATION DEDICATED TO IMPROVING THE HEALTH OF BABIES BY REDUCING BIRTH DEFECTS AND INFANT MORTALITY. ESTABLISHED IN 1938, MARCH OF DIMES IS THE MOST WIDELY RECOGNIZED CHARITABLE ORGANIZATION SUPPORTING THE HEALTH AND WELL-BEING OF AMERICA’S BABIES.
| SRDS Classification |
| USA |
Consumer |
522 |
Contributors (Philanthropic) |
———- LIST SOURCE ———-
| Source |
Note |
| Association/Memberships |
|
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| E-mail |
$60.00 |
|
fee |
|
| FTP |
$60.00 |
|
fee |
|
|
