March Of Dimes TargetReady Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe1,270,590$80.00
Active donors1,123,032$80.00
Model type:
   Adventure seekers90,281+15.00
   Credit card rewards411,817+15.00
   Avid cellular phone users77,513+15.00
   Sports fan college football118,760+15.00
   Cook for fun141,499+15.00
   Cook from scratch410,569+15.00
   Heavy coupon users590,059+15.00
   Diet products432,814+15.00
   Frequent business travelers168,224+15.00
   Frequent flyer230,709+15.00
   Physical fitness clubs203,024+15.00
   Green/environmental purchase273,721+15.00
   Leaning conservative633,151+15.00
   Liberal103,267+15.00
   Leaning liberal181,908+15.00
   Music concerts-rock95,693+15.00
   Music concerts-country229,656+15.00
   Opinion leaders269,588+15.00
   Organic foods224,117+15.00
   Outdoor activities123,401+15.00
   Sports fans-professional basketball92,965+15.00
   Heavy pay-per-view movie104,495+15.00
   Rental car226,510+15.00
   Low end sporting equipment344,405+15.00
   High-end sporting equipment152,231+15.00
   Sports fans-soccer96,040+15.00
   Saltwater fishing282,223+15.00
   Live theater482,750+15.00
   Avid theme park visitors102,400+15.00
   Online purchase personal model138,280+15.00
   Online purchase business model153,009+15.00
   Voice over internet model145,282+15.00
   Wholesale club model270,961+15.00
   Auto club model492,623+15.00
   Online gaming acitvity model66,671+15.00
   Online bill payment model110,977+15.00
   Online TV download model63,054+15.00
   Mobile internet access model72,196+15.00
   Ereader model200,411+15.00
   Adult education218,291+15.00
   Hybrid cars330,702+15.00
   Camping179,827+15.00
   Education loan91,021+15.00
   Gift buyers324,536+15.00
   High end apparel216,412+15.00
   Hockey buyer277,532+15.00
   New vehicle buyer525,071+15.00
   Sports fanatics237,148+15.00
   SUV buyer313,873+15.00
   Work health insurance218,241+15.00
   Cruise440,332+15.00
   High-end electronic buyers116,800+15.00
   Foreign travel225,514+15.00
   Avid gardeners65,588+15.00
   Higher education270,140+15.00
   High risk/high return investors407,598+15.00
   Heavy investment traders348,673+15.00
   Home improvement249,546+15.00
   International long distance143,361+15.00
   Impulse buyers440,960+15.00
   Life insurance376,195+15.00
   Luxury automobile buyers386,874+15.00
   Luxury hotel265,608+15.00
   Sports fans-professional baseball139,816+15.00
   Donors to PBS/NPR689,202+15.00
   Safety & security conscious449,343+15.00
   Sports fans-tennis223,401+15.00
   Timeshare owner365,157+15.00
   Professional tax preparation440,331+15.00
   Online travel plan model109,598+15.00
   Blog writing model64,075+15.00
   Wifi outside of home model83,567+15.00
   Wifi in home model65,691+15.00
   Online investment trading model293,333+15.00
   Specialty organic food store model253,664+15.00
   Non religious donor model441,399+15.00
   Home office model466,113+15.00
   Moderate economy hotel model3,636,915+15.00
   Avid smart phone users68,132+15.00
   Online music download56,793+15.00
   Pilates yoga221,677+15.00
   Fast food106,908+15.00
   Auto loan212,308+15.00
   Comprehensive auto insurance434,018+15.00
   Fantasy sports115,781+15.00
   Heavy domestic travelers359,794+15.00
   Heavy online buyer282,904+15.00
   Minivan buyer277,444+15.00
   Music concerts-classical506,377+15.00
   Heavy pa-yper-view sports45,801+15.00
   Shopaholics88,616+15.00
   Social media network model62,634+15.00
   Cell phone only model43,993+15.00
   Sports fans-golf248,975+15.00
   Low risk/low return investors605,189+15.00
   Religious donors595,244+15.00
   Major home remodeling model448,308+15.00
   Sports fans-professional football81,284+15.00
   Wine lovers493,281+15.00
   Business banking model347,332+15.00
   Hunting217,166+15.00
   High-value stock investors422,342+15.00
   DIY-auto maintenance model147,749+15.00
   Heavy catalog buyer559,574+15.00
   Garden maintenance422,124+15.00
   High-value security investors569,755+15.00
   Financial planner555,433+15.00
   Alternative medicine model312,408+15.00
   Small business insurance323,989+15.00
   Sports fans-professional wrestling95,594+15.00
   Dog product209,985+15.00
   Heavy family restaurant visitors291,047+15.00
   Real estate investment291,047+15.00
   Sports fans-NASCAR242,001+15.00
   Heavy snack eaters130,121+15.00
   Satellite TV264,323+15.00
   Conservative348,953+15.00
   Freshwater fishing192,348+15.00
   Health insurance576,621+15.00
   Heavy vitamin & dietary supplement669,582+15.00
   Onsite tax preparation service42,751+15.00
   Heavy frozen dinner users107,347+15.00
   Annuities662,057+15.00
   All-terrain-vehicle276,030+15.00
   Baby products54,576+15.00
   Power boating227,801+15.00
   Heavy book buyer355,569+15.00
   Cat product388,565+15.00
   Sports fans-college basketball113,788$80.00
   Country club members374,581$80.00

Net name arrangement (50,000 minimum), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$16.00Mextra
Gender$8.00Mextra
Income$16.00Mextra
Interest/Lifestyle$16.00Mextra
Model Type$15.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
March of Dimes members.
30% male, 55% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE MARCH OF DIMES FILE. THE MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE IS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE MARCH OF DIMES IS A NONPROFIT ORGANIZATION DEDICATED TO IMPROVING THE HEALTH OF BABIES BY REDUCING BIRTH DEFECTS AND INFANT MORTALITY.
ESTABLISHED IN 1938, MARCH OF DIMES IS THE MOST WIDELY RECOGNIZED CHARITABLE ORGANIZATION SUPPORTING THE HEALTH AND WELL BEING OF AMERICA’S BABIES.

SRDS Classification
USAConsumer507Associations & Organizations

———- LIST SOURCE ———-

SourceNote
Association/Memberships

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee