March Of Dimes TargetReady Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,270,590 $80.00
Active donors 1,123,032 $80.00
Model type:
   Adventure seekers 90,281 +15.00
   Credit card rewards 411,817 +15.00
   Avid cellular phone users 77,513 +15.00
   Sports fan college football 118,760 +15.00
   Cook for fun 141,499 +15.00
   Cook from scratch 410,569 +15.00
   Heavy coupon users 590,059 +15.00
   Diet products 432,814 +15.00
   Frequent business travelers 168,224 +15.00
   Frequent flyer 230,709 +15.00
   Physical fitness clubs 203,024 +15.00
   Green/environmental purchase 273,721 +15.00
   Leaning conservative 633,151 +15.00
   Liberal 103,267 +15.00
   Leaning liberal 181,908 +15.00
   Music concerts-rock 95,693 +15.00
   Music concerts-country 229,656 +15.00
   Opinion leaders 269,588 +15.00
   Organic foods 224,117 +15.00
   Outdoor activities 123,401 +15.00
   Sports fans-professional basketball 92,965 +15.00
   Heavy pay-per-view movie 104,495 +15.00
   Rental car 226,510 +15.00
   Low end sporting equipment 344,405 +15.00
   High-end sporting equipment 152,231 +15.00
   Sports fans-soccer 96,040 +15.00
   Saltwater fishing 282,223 +15.00
   Live theater 482,750 +15.00
   Avid theme park visitors 102,400 +15.00
   Online purchase personal model 138,280 +15.00
   Online purchase business model 153,009 +15.00
   Voice over internet model 145,282 +15.00
   Wholesale club model 270,961 +15.00
   Auto club model 492,623 +15.00
   Online gaming acitvity model 66,671 +15.00
   Online bill payment model 110,977 +15.00
   Online TV download model 63,054 +15.00
   Mobile internet access model 72,196 +15.00
   Ereader model 200,411 +15.00
   Adult education 218,291 +15.00
   Hybrid cars 330,702 +15.00
   Camping 179,827 +15.00
   Education loan 91,021 +15.00
   Gift buyers 324,536 +15.00
   High end apparel 216,412 +15.00
   Hockey buyer 277,532 +15.00
   New vehicle buyer 525,071 +15.00
   Sports fanatics 237,148 +15.00
   SUV buyer 313,873 +15.00
   Work health insurance 218,241 +15.00
   Cruise 440,332 +15.00
   High-end electronic buyers 116,800 +15.00
   Foreign travel 225,514 +15.00
   Avid gardeners 65,588 +15.00
   Higher education 270,140 +15.00
   High risk/high return investors 407,598 +15.00
   Heavy investment traders 348,673 +15.00
   Home improvement 249,546 +15.00
   International long distance 143,361 +15.00
   Impulse buyers 440,960 +15.00
   Life insurance 376,195 +15.00
   Luxury automobile buyers 386,874 +15.00
   Luxury hotel 265,608 +15.00
   Sports fans-professional baseball 139,816 +15.00
   Donors to PBS/NPR 689,202 +15.00
   Safety & security conscious 449,343 +15.00
   Sports fans-tennis 223,401 +15.00
   Timeshare owner 365,157 +15.00
   Professional tax preparation 440,331 +15.00
   Online travel plan model 109,598 +15.00
   Blog writing model 64,075 +15.00
   Wifi outside of home model 83,567 +15.00
   Wifi in home model 65,691 +15.00
   Online investment trading model 293,333 +15.00
   Specialty organic food store model 253,664 +15.00
   Non religious donor model 441,399 +15.00
   Home office model 466,113 +15.00
   Moderate economy hotel model 3,636,915 +15.00
   Avid smart phone users 68,132 +15.00
   Online music download 56,793 +15.00
   Pilates yoga 221,677 +15.00
   Fast food 106,908 +15.00
   Auto loan 212,308 +15.00
   Comprehensive auto insurance 434,018 +15.00
   Fantasy sports 115,781 +15.00
   Heavy domestic travelers 359,794 +15.00
   Heavy online buyer 282,904 +15.00
   Minivan buyer 277,444 +15.00
   Music concerts-classical 506,377 +15.00
   Heavy pa-yper-view sports 45,801 +15.00
   Shopaholics 88,616 +15.00
   Social media network model 62,634 +15.00
   Cell phone only model 43,993 +15.00
   Sports fans-golf 248,975 +15.00
   Low risk/low return investors 605,189 +15.00
   Religious donors 595,244 +15.00
   Major home remodeling model 448,308 +15.00
   Sports fans-professional football 81,284 +15.00
   Wine lovers 493,281 +15.00
   Business banking model 347,332 +15.00
   Hunting 217,166 +15.00
   High-value stock investors 422,342 +15.00
   DIY-auto maintenance model 147,749 +15.00
   Heavy catalog buyer 559,574 +15.00
   Garden maintenance 422,124 +15.00
   High-value security investors 569,755 +15.00
   Financial planner 555,433 +15.00
   Alternative medicine model 312,408 +15.00
   Small business insurance 323,989 +15.00
   Sports fans-professional wrestling 95,594 +15.00
   Dog product 209,985 +15.00
   Heavy family restaurant visitors 291,047 +15.00
   Real estate investment 291,047 +15.00
   Sports fans-NASCAR 242,001 +15.00
   Heavy snack eaters 130,121 +15.00
   Satellite TV 264,323 +15.00
   Conservative 348,953 +15.00
   Freshwater fishing 192,348 +15.00
   Health insurance 576,621 +15.00
   Heavy vitamin & dietary supplement 669,582 +15.00
   Onsite tax preparation service 42,751 +15.00
   Heavy frozen dinner users 107,347 +15.00
   Annuities 662,057 +15.00
   All-terrain-vehicle 276,030 +15.00
   Baby products 54,576 +15.00
   Power boating 227,801 +15.00
   Heavy book buyer 355,569 +15.00
   Cat product 388,565 +15.00
   Sports fans-college basketball 113,788 $80.00
   Country club members 374,581 $80.00

Net name arrangement (50,000 minimum), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $16.00 M extra
Gender $8.00 M extra
Income $16.00 M extra
Interest/Lifestyle $16.00 M extra
Model Type $15.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
March of Dimes members.
30% male, 55% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE MARCH OF DIMES FILE. THE MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON A FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE IS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
THE MARCH OF DIMES IS A NONPROFIT ORGANIZATION DEDICATED TO IMPROVING THE HEALTH OF BABIES BY REDUCING BIRTH DEFECTS AND INFANT MORTALITY.
ESTABLISHED IN 1938, MARCH OF DIMES IS THE MOST WIDELY RECOGNIZED CHARITABLE ORGANIZATION SUPPORTING THE HEALTH AND WELL BEING OF AMERICA’S BABIES.

SRDS Classification
USA Consumer 507 Associations & Organizations

———- LIST SOURCE ———-

Source Note
Association/Memberships

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee