Marketing Genetics Consumer Buyerbase Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe23,116,682*$65.00
3 month donors2,544,592$65.00
   6 month donors2,790,195$65.00
   12 month donors3,445,860$65.00
Database profile:
Catalog buyers (3 months)18,142,885$65.00
   12 months71,223,022$65.00
Web buyers (3 months)17,483,094$65.00
   12 months53,205,004$65.00
Retail buyers (3 months)16,407,408$65.00
   12 months39,954,835$65.00
Hispanic buyers (3 months)681,787$65.00
   12 months1,472,567$65.00
African American buyers (3 months)1,432,214$65.00
   12 months2,778,290$65.00
Catholic buyers (3 months)5,055,034$65.00
   12 months10,242,918$65.00
Product categories: Supercategory
Men’s apparel/accessories (3 months)2,348,283+9.00
   12 months10,499,632+9.00
Women’s apparel/accessories (3 months)6,714,526+9.00
   12 months19,977,210+9.00
Specialty apparel/accessories (3 months)2,112,132+9.00
   12 months8,892,501+9.00
Shoes (3 months)1,210,362+9.00
   12 months5,823,403+9.00
Children (3 months)2,118,867+9.00
   12 months8,295,181+9.00
Jewelry (3 months)1,527,335+9.00
   12 months7,384,383+9.00
Health & beauty (3 months)1,753,796+9.00
   12 months6,073,755+9.00
Housewares/furnishings (3 months)3,567,093+9.00
   12 months11,671,613+9.00
Home decor (3 months)2,076,924+9.00
   12 months9,212,462+9.00
Garden, patio & pool (3 months)865,482+9.00
   12 months4,158,631+9.00
Gift merchandise (3 months)2,501,706+9.00
   12 months11,697,700+9.00
Food & wine (3 months)1,124,442+9.00
   12 months6,038,957+9.00
Pets (3 months)673,498+9.00
   12 months2,325,309+9.00
Automotive, garage, tools (3 months)688,347+9.00
   12 months2,903,665+9.00
Books, music & video (3 months)2,459,470+9.00
   12 months7,714,440+9.00
Crafts (3 months)4,587,500+9.00
   12 months1,849,833+9.00
Electronics (3 months)380,032+9.00
   12 months1,866,760+9.00
Interests & hobbies (3 months)1,656,785+9.00
   12 months7,017,109+9.00
Sports & outdoors (3 months)1,098,519+9.00
   12 months4,406,214+9.00
Travel & leisure (3 months)880,700+9.00
   12 months3,769,695+9.00
Home office (3 months)501,734+9.00
   12 months2,155,850+9.00
Professional (3 months)223,877+9.00
   12 months880,150+9.00
Religious (3 months)801,813+9.00
   12 months3,135,420+9.00
12 month donations to specific causes:
   Art/culture98,431+9.00
   Animal welfare301,176+9.00
   Catholic devotional538,788+9.00
   Children’s general90,962+9.00
   Children’s health1,211,662+9.00
   Conservative causes122,389+9.00
   Cathoiic social services1,000,678+9.00
   Ethnic149,485+9.00
   Health/disease specific2,427,789+9.00
   Liberal causes234,416+9.00
   Nature/wildlife/environmental1,257,980+9.00
   Christian (Non Catholic) religion206,967+9.00
   Domestic relief248,872+9.00
   International relief230,301+9.00
   Jewish religion40,816+9.00
   Social services858,778+9.00
   Veterans assistance1,179,169+9.00
12 month enhanced donors:
   Animal welfare209,191+9.00
   Children’s welfare111,534+9.00
   Conservative political144,315+9.00
   Cultural activities120,444+9.00
   Environmental948,519+9.00
   Health related185,143+9.00
   Humanitarian1,129,083+9.00
   Liberal political113,075+9.00
   Contributions other2,558,995+9.00
   Other political134,636+9.00
   Contributions political90,542+9.00
   Religious contributions182,323+9.00
   Social services87,596+9.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 75% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$17.00Mextra
Age$9.00Mextra
Average Order$9.00Mextra
Catalog Buyers$9.00Mextra
Credit Card Buyers$9.00Mextra
Credit Card Type$12.00Mextra
Dollar Amount$9.00Mextra
Donates To Charities$12.00Mextra
Dwelling Type$9.00Mextra
Education Level$9.00Mextra
Ethnicity$9.00Mextra
Frequency Purchase$9.00Mextra
Gender$9.00Mextra
Home Owner$9.00Mextra
Hotline$9.00Mextra
Income$9.00Mextra
Language$17.00Mextra
Length Of Residence$9.00Mextra
Lifestyle$12.00Mextra
Marital Status$9.00Mextra
Number Of Children$9.00Mextra
Occupation$9.00Mextra
Online Buyers$9.00Mextra
Payment Method$9.00Mextra
Phone Number$22.00Mextra
Presence Of Children$9.00Mextra
Product Interest$9.00Mextra
Recency$9.00Mextra
Religion/Religious$17.00Mextra
Scoring Fee (models)$17.00Mextra
Spoken Language$17.00Mextra
State$9.00Mextra
Zip Radius$9.00Mextra
Zip$9.00Mextra
SCF$9.00Mextra
Database Profile
Product Categories Supercategory$5.00Mextra
Category/Affinity
Philanthropic RFM Variables
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Marketing Genetics Consumer Buyerbase donors who are members of Apogee.
42% male, 58% female; average age 54.
Average unit of sale $40.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE MARKETING GENETICS CONSUMER BUYERBASE FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MARKETING GENETICS CONSUMER BUYERBASE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $78,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Compiled
Retail & Online Buyers
Paid Catalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee