Marketing Genetics Consumer Buyerbase Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 23,116,682 *$65.00
3 month donors 2,544,592 $65.00
   6 month donors 2,790,195 $65.00
   12 month donors 3,445,860 $65.00
Database profile:
Catalog buyers (3 months) 18,142,885 $65.00
   12 months 71,223,022 $65.00
Web buyers (3 months) 17,483,094 $65.00
   12 months 53,205,004 $65.00
Retail buyers (3 months) 16,407,408 $65.00
   12 months 39,954,835 $65.00
Hispanic buyers (3 months) 681,787 $65.00
   12 months 1,472,567 $65.00
African American buyers (3 months) 1,432,214 $65.00
   12 months 2,778,290 $65.00
Catholic buyers (3 months) 5,055,034 $65.00
   12 months 10,242,918 $65.00
Product categories: Supercategory
Men’s apparel/accessories (3 months) 2,348,283 +9.00
   12 months 10,499,632 +9.00
Women’s apparel/accessories (3 months) 6,714,526 +9.00
   12 months 19,977,210 +9.00
Specialty apparel/accessories (3 months) 2,112,132 +9.00
   12 months 8,892,501 +9.00
Shoes (3 months) 1,210,362 +9.00
   12 months 5,823,403 +9.00
Children (3 months) 2,118,867 +9.00
   12 months 8,295,181 +9.00
Jewelry (3 months) 1,527,335 +9.00
   12 months 7,384,383 +9.00
Health & beauty (3 months) 1,753,796 +9.00
   12 months 6,073,755 +9.00
Housewares/furnishings (3 months) 3,567,093 +9.00
   12 months 11,671,613 +9.00
Home decor (3 months) 2,076,924 +9.00
   12 months 9,212,462 +9.00
Garden, patio & pool (3 months) 865,482 +9.00
   12 months 4,158,631 +9.00
Gift merchandise (3 months) 2,501,706 +9.00
   12 months 11,697,700 +9.00
Food & wine (3 months) 1,124,442 +9.00
   12 months 6,038,957 +9.00
Pets (3 months) 673,498 +9.00
   12 months 2,325,309 +9.00
Automotive, garage, tools (3 months) 688,347 +9.00
   12 months 2,903,665 +9.00
Books, music & video (3 months) 2,459,470 +9.00
   12 months 7,714,440 +9.00
Crafts (3 months) 4,587,500 +9.00
   12 months 1,849,833 +9.00
Electronics (3 months) 380,032 +9.00
   12 months 1,866,760 +9.00
Interests & hobbies (3 months) 1,656,785 +9.00
   12 months 7,017,109 +9.00
Sports & outdoors (3 months) 1,098,519 +9.00
   12 months 4,406,214 +9.00
Travel & leisure (3 months) 880,700 +9.00
   12 months 3,769,695 +9.00
Home office (3 months) 501,734 +9.00
   12 months 2,155,850 +9.00
Professional (3 months) 223,877 +9.00
   12 months 880,150 +9.00
Religious (3 months) 801,813 +9.00
   12 months 3,135,420 +9.00
12 month donations to specific causes:
   Art/culture 98,431 +9.00
   Animal welfare 301,176 +9.00
   Catholic devotional 538,788 +9.00
   Children’s general 90,962 +9.00
   Children’s health 1,211,662 +9.00
   Conservative causes 122,389 +9.00
   Cathoiic social services 1,000,678 +9.00
   Ethnic 149,485 +9.00
   Health/disease specific 2,427,789 +9.00
   Liberal causes 234,416 +9.00
   Nature/wildlife/environmental 1,257,980 +9.00
   Christian (Non Catholic) religion 206,967 +9.00
   Domestic relief 248,872 +9.00
   International relief 230,301 +9.00
   Jewish religion 40,816 +9.00
   Social services 858,778 +9.00
   Veterans assistance 1,179,169 +9.00
12 month enhanced donors:
   Animal welfare 209,191 +9.00
   Children’s welfare 111,534 +9.00
   Conservative political 144,315 +9.00
   Cultural activities 120,444 +9.00
   Environmental 948,519 +9.00
   Health related 185,143 +9.00
   Humanitarian 1,129,083 +9.00
   Liberal political 113,075 +9.00
   Contributions other 2,558,995 +9.00
   Other political 134,636 +9.00
   Contributions political 90,542 +9.00
   Religious contributions 182,323 +9.00
   Social services 87,596 +9.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 75% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $17.00 M extra
Age $9.00 M extra
Average Order $9.00 M extra
Catalog Buyers $9.00 M extra
Credit Card Buyers $9.00 M extra
Credit Card Type $12.00 M extra
Dollar Amount $9.00 M extra
Donates To Charities $12.00 M extra
Dwelling Type $9.00 M extra
Education Level $9.00 M extra
Ethnicity $9.00 M extra
Frequency Purchase $9.00 M extra
Gender $9.00 M extra
Home Owner $9.00 M extra
Hotline $9.00 M extra
Income $9.00 M extra
Language $17.00 M extra
Length Of Residence $9.00 M extra
Lifestyle $12.00 M extra
Marital Status $9.00 M extra
Number Of Children $9.00 M extra
Occupation $9.00 M extra
Online Buyers $9.00 M extra
Payment Method $9.00 M extra
Phone Number $22.00 M extra
Presence Of Children $9.00 M extra
Product Interest $9.00 M extra
Recency $9.00 M extra
Religion/Religious $17.00 M extra
Scoring Fee (models) $17.00 M extra
Spoken Language $17.00 M extra
State $9.00 M extra
Zip Radius $9.00 M extra
Zip $9.00 M extra
SCF $9.00 M extra
Database Profile
Product Categories Supercategory $5.00 M extra
Category/Affinity
Philanthropic RFM Variables
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Marketing Genetics Consumer Buyerbase donors who are members of Apogee.
42% male, 58% female; average age 54.
Average unit of sale $40.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE MARKETING GENETICS CONSUMER BUYERBASE FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MARKETING GENETICS CONSUMER BUYERBASE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
AVERAGE INCOME: $78,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Compiled
Retail & Online Buyers
Paid Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee