Martha Stewart Living

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total active subscribers1,010,405*$115.00
1 month hotline subscribers36,396+17.00
   3 month holtine subscribers127,403+12.00
   6 month hotline subscribers323,760+9.00
Active DTP subscribers235,496+12.00
Total change of address40,335+12.00
6 month expires205,000+9.00
Active Canadian subscribers3,796$130.00
Active gift givers68,542$110.00

(*) Catalog rate, 85.00/M; fundraiser rate, 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
DTP/DMS$12.00Mextra
Paid$12.00Mextra
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Gender$9.00Mextra
1 Month Hotline$17.00Mextra
3 Month Hotline$12.00Mextra
6 Month Hotline$6.00Mextra
Enhancements: Age$16.00Mextra
Income$16.00Mextra
Lifestyle Interest/Product Selects$16.00Mextra
Engagement Scores$16.00Mextra
Charitable Donors$16.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of How-To Articles on entertaining, cooking, decorating, gardening, collecting, building and homekeeping.
73% female; average age 48.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
MARTHA STEWART LIVING IS THE INSPIRATIONAL MUST-HAVE MAGAZINE FOR TODAY’S MOST RESPONSIVE AND INFLUENTIAL WOMEN WITH TRUE PURCHASING POWER. MSL READERS ARE UPPER MIDDLE CLASS, EDUCATED AND SOPHISTICATED WOMEN WHO TAKE EXTREME PRIDE IN THEIR HOME AND LIFESTYLE.
MARTHA STEWART LIVING PROVIDES THEM WITH FRESH IDEAS THAT FEED THEIR PASSION FOR COOKING, GARDENING, CRAFTING, ENTERTAINING, HOME DECORATING AND KEEPING A STYLISH AND ORGANIZED HOME.
MARTHA STEWART LIVING SUBSCRIBERS ARE THE IDEAL PROSPECTS FOR NON-PROFIT/FUNDRAISERS, CONSUMER PUBLISHING (ESPECIALLY FOR GARDENING, COOKING, CRAFTING, HOUSEKEEPING AND HOME DECORATING), CATALOGS, INSURANCE, FINANCIAL, HEALTH AND WELL BEING AND UPSCALE WOMEN’S OFFERS SUCH AS APPAREL, PUBLISHING AND MERCHANDISE.
MEDIAN HHI $74,436
MARRIED 62%
OWN HOME 76%
EMPLOYED 65%
ANY COLLEGE 68%

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
40% Direct ResponseDTP
50% Direct MailSold
95% Controlled CircPaid

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$65.00fee
FTP$65.00fee