Martha Stewart Living

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total active subscribers 1,010,405 *$115.00
1 month hotline subscribers 36,396 +17.00
   3 month holtine subscribers 127,403 +12.00
   6 month hotline subscribers 323,760 +9.00
Active DTP subscribers 235,496 +12.00
Total change of address 40,335 +12.00
6 month expires 205,000 +9.00
Active Canadian subscribers 3,796 $130.00
Active gift givers 68,542 $110.00

(*) Catalog rate, 85.00/M; fundraiser rate, 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
DTP/DMS $12.00 M extra
Paid $12.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Gender $9.00 M extra
1 Month Hotline $17.00 M extra
3 Month Hotline $12.00 M extra
6 Month Hotline $6.00 M extra
Enhancements: Age $16.00 M extra
Income $16.00 M extra
Lifestyle Interest/Product Selects $16.00 M extra
Engagement Scores $16.00 M extra
Charitable Donors $16.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine of How-To Articles on entertaining, cooking, decorating, gardening, collecting, building and homekeeping.
73% female; average age 48.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
MARTHA STEWART LIVING IS THE INSPIRATIONAL MUST-HAVE MAGAZINE FOR TODAY’S MOST RESPONSIVE AND INFLUENTIAL WOMEN WITH TRUE PURCHASING POWER. MSL READERS ARE UPPER MIDDLE CLASS, EDUCATED AND SOPHISTICATED WOMEN WHO TAKE EXTREME PRIDE IN THEIR HOME AND LIFESTYLE.
MARTHA STEWART LIVING PROVIDES THEM WITH FRESH IDEAS THAT FEED THEIR PASSION FOR COOKING, GARDENING, CRAFTING, ENTERTAINING, HOME DECORATING AND KEEPING A STYLISH AND ORGANIZED HOME.
MARTHA STEWART LIVING SUBSCRIBERS ARE THE IDEAL PROSPECTS FOR NON-PROFIT/FUNDRAISERS, CONSUMER PUBLISHING (ESPECIALLY FOR GARDENING, COOKING, CRAFTING, HOUSEKEEPING AND HOME DECORATING), CATALOGS, INSURANCE, FINANCIAL, HEALTH AND WELL BEING AND UPSCALE WOMEN’S OFFERS SUCH AS APPAREL, PUBLISHING AND MERCHANDISE.
MEDIAN HHI $74,436
MARRIED 62%
OWN HOME 76%
EMPLOYED 65%
ANY COLLEGE 68%

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
40% Direct Response DTP
50% Direct Mail Sold
95% Controlled Circ Paid

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee