Mason Companies Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Totat universe 11,324,478 *$65.00
3 month donors 180,549 $65.00
   6 month donors 266,220 $65.00
   12 month donors 414,850 $65.00
   24 month donors 1,132,447 $65.00
Apogee enhancement: 12 month donations to specific causes:
   Animal welfare 24,261 +15.00
   Catholic devotional 27,578 +15.00
   Children’s health 40,420 +15.00
   Catholic social services 51,337 +15.00
   Ethnic 7,397 +15.00
   Health/disease specific 74,105 +15.00
   Liberal causes 19,864 +15.00
   Nature/wildlife/environmental 51,852 +15.00
   Christian (non-Catholic) religion 9,864 +15.00
   Domestic relief 13,121 +15.00
   International relief 20,179 +15.00
   Social services 53,758 +15.00
   Veterans assistance 53,806 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
Demographics $15.00 M extra
Run Charges $10.00 M extra
Philanthropic RFM Variables
Key Coding $5.00 M extra
Reuse (minimum 5,000)
———- SUMMARY DESCRIPTION ———-
Mason Companies donors who are members of Apogee.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
THE MASON COMPANIES MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MASON COMPANIES MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THE LARGEST DIRECT MARKETER OF SHOES IN THE WORLD, MASON COMPANIES REACHES ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS. BUYER FILES HAVE BEEN COMBINED, DEDUPED AND ENHANCED. FOR OVER 100 YEARS, MASON SHOE HAS BEEN THE PREMIER SOURCE OF QUALITY FOOTWEAR, ESPECIALLY FOR LARGE AND HARD-TO-FIND SIZES. MASON CURRENTLY SELLS MORE THAN 500 STYLES FOR MEN AND WOMEN AND CONTINUES TO GROW ITS CUSTOMER BASE. STYLES COMPLETE ANY OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING. MASON COMPANIES IS A LEADING SOURCE FOR NAME BRAND DRESS, CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posting To Donnelley Site Only $56.00 fee