Mason Companies Apogee Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Totat universe11,324,478*$65.00
3 month donors180,549$65.00
   6 month donors266,220$65.00
   12 month donors414,850$65.00
   24 month donors1,132,447$65.00
Apogee enhancement: 12 month donations to specific causes:
   Animal welfare24,261+15.00
   Catholic devotional27,578+15.00
   Children’s health40,420+15.00
   Catholic social services51,337+15.00
   Ethnic7,397+15.00
   Health/disease specific74,105+15.00
   Liberal causes19,864+15.00
   Nature/wildlife/environmental51,852+15.00
   Christian (non-Catholic) religion9,864+15.00
   Domestic relief13,121+15.00
   International relief20,179+15.00
   Social services53,758+15.00
   Veterans assistance53,806+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Demographics$15.00Mextra
Run Charges$10.00Mextra
Philanthropic RFM Variables
Key Coding$5.00Mextra
Reuse (minimum 5,000)
———- SUMMARY DESCRIPTION ———-
Mason Companies donors who are members of Apogee.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
THE MASON COMPANIES MASTERFILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MASON COMPANIES MASTERFILE DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THE LARGEST DIRECT MARKETER OF SHOES IN THE WORLD, MASON COMPANIES REACHES ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS. BUYER FILES HAVE BEEN COMBINED, DEDUPED AND ENHANCED. FOR OVER 100 YEARS, MASON SHOE HAS BEEN THE PREMIER SOURCE OF QUALITY FOOTWEAR, ESPECIALLY FOR LARGE AND HARD-TO-FIND SIZES. MASON CURRENTLY SELLS MORE THAN 500 STYLES FOR MEN AND WOMEN AND CONTINUES TO GROW ITS CUSTOMER BASE. STYLES COMPLETE ANY OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING. MASON COMPANIES IS A LEADING SOURCE FOR NAME BRAND DRESS, CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley Site Only$56.00fee