Mason Companies Enhanced Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,901,325*$105.00
12 month buyers1,821,847+10.00
TargetReady model:
   Adventure Seekers Model161,283+15.00
   Annuities Model509,314+15.00
   ATV Model319,504+15.00
   Avid Cell Phone User Model159,522+15.00
   Avid Gamers Model150,445+15.00
   Avid Theme Park Visitor Model158,387+15.00
   Babv Product Model126,179+15.00
   Cat Product Model357,027+15.00
   College Basketball Model159,076+15.00
   College Football Model183,659+15.00
   Conservative Model375,263+15.00
   Cook For Fun Model190,348+15.00
   Cook From Scratch Model376,856+15.00
   Country Club Member Model300,902+15.00
   Credit Card Rewards Model303,214+15.00
   Cruise Model369,266+15.00
   Diet Product Model410,716+15.00
   Dog Product Model288,279+15.00
   Donors PBS NPR Model430,216+15.00
   Foreign Travel Vacation Model220,989+15.00
   Frequent Business Traveler Model193,143+15.00
   Frequent Flyer Model222,716+15.00
   Fresh Water Fishing Model260,211+15.00
   Frozen Dinner Model243,846+15.00
   Garden Maintenance Model353,420+15.00
   Golf Model276,860+15.00
   Green Model245,521+15.00
   Heavy Book Buyer Model323,154+15.00
   Heavy Family Retaurant Visitor Model319,504+15.00
   Heavy Investment Trader Model294,320+15.00
   Heavy Payperview Movie Model201,760+15.00
   Heavy Payperview Sports Model121,134+15.00
   Heavy Vitamin Model464,590+15.00
   High End Electronic Model182,675+15.00
   High End Sporting Equipment Model188,125+15.00
   High Risk Investor Model312,069+15.00
   High Value Security Investor Model413,274+15.00
   High Value Stock Investor Model334,618+15.00
   Higher Education Model241,203+15.00
   Home Improvement Model240,047+15.00
   Hunting Model263,369+15.00
   Impulse Buyer Model379,505+15.00
   International Long Distance Model169,181+15.00
   Leaning Conservative Model405,961+15.00
   Leaning Liberal Model188,876+15.00
   Liberal Model178,676+15.00
   Life Insurance Model323,033+15.00
   Live Theater Model347,586+15.00
   Low End Sporting Equipment Model289,667+15.00
   Low Risk Investor Model445,793+15.00
   Luxury Car Buyer Model339,235+15.00
   Luxury Hotel Model261,224+15.00
   Music Concert Classical Model394,563+15.00
   Music Concert Country Model240,030+15.00
   Music Concert Rock Model162,847+15.00
   NASCAR Model302,385+15.00
   Onsite Tax Preparation Model163,625+15.00
   Opinion Leader Model291,092+15.00
   Organic Food Model247,341+15.00
   Outdoor Activities Model184,600+15.00
   Physical fitness Club Model231,339+15.00
   Power Boating Model247,663+15.00
   Pro Tax Preparation Model310,533+15.00
   Professional Baseball Model166,181+15.00
   Professional Basketball Model140,371+15.00
   Professional Football Model124,721+15.00
   Professional Wresting Model181,749+15.00
   Religious Donor Model464,640+15.00
   Rental Car Model239,235+15.00
   Safety Security Conscious Model385,408+15.00
   Salt Water Fishing Model292,650+15.00
   Shopaholics Model222,742+15.00
   Soccer Model151,653+15.00
   Tennis Model299,644+15.00
   Timeshare Owner Model330,558+15.00
   Wine Lover Model400,682+15.00

(*) Fundraisers/publishers (recency fees do not apply), 65.00/M; food mailers (recency fees do not apply), 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+buyers$30.00Mextra
150.00+buyers$35.00Mextra
200.00+buyers$40.00Mextra
50.00+buyers$20.00Mextra
75.00+buyers$25.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Credit Program$10.00Mextra
Gender/Sex$8.00Mextra
Geo$8.00Mextra
Hotline$25.00Mextra
TargetReady Model$15.00Mextra
TargetReady Model Counts
Key Coding$5.00Mextra
Reuse (min.qty. 5,000)
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to this file, utilizing a full array of Infogroup data.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
THE LARGE DIRECT MARKETER OF SHOES N THE WORLD, MASON COMPANIES REACHES ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS. BUYER FILES HAVE BEEN COMBINED, DEDUPED AND ENHANCED. FOR OVER 100 YEARS, MASON SHOE HAS BEEN THE PREMIER SOURCE OF QUALITY FOOTWEAR, ESPECIALLY FOR LARGE AND HARD-TO-FIND SIZES. MASON CURRENTLY SELLS MORE THAN 500 STYLES FOR MEN AND WOMEN AND CONTINUES TO GROW ITS CUSTOMER BASE. STYLES COMPLETE ANY OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING, MASON COMPANIES IS A LEADING SOURCE FOR NAME BRAND DRESS CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR.
TARGETREADY MODELS HAVE BEEN APPLIED TO THIS FILE, UTILIZING A FULL ARRAY OF INFOGROUP DATA.
EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
TITLES INCLUDED IN THE MASTERFILE:
AUDITIONS, B.A MASON, K. JORDAN, MARYLAND SQUARE, MASON EASY PAY, MASSEYS, SHOEMAIL.COM, STONEBERRY.
AVERAGE INCOME: $50,000

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct MailSold, Catalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$56.00feeDe
FTP (Posting To Donnelley Site Only)$56.00fee