Mason Companies Enhanced Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,901,325 *$105.00
12 month buyers 1,821,847 +10.00
TargetReady model:
   Adventure Seekers Model 161,283 +15.00
   Annuities Model 509,314 +15.00
   ATV Model 319,504 +15.00
   Avid Cell Phone User Model 159,522 +15.00
   Avid Gamers Model 150,445 +15.00
   Avid Theme Park Visitor Model 158,387 +15.00
   Babv Product Model 126,179 +15.00
   Cat Product Model 357,027 +15.00
   College Basketball Model 159,076 +15.00
   College Football Model 183,659 +15.00
   Conservative Model 375,263 +15.00
   Cook For Fun Model 190,348 +15.00
   Cook From Scratch Model 376,856 +15.00
   Country Club Member Model 300,902 +15.00
   Credit Card Rewards Model 303,214 +15.00
   Cruise Model 369,266 +15.00
   Diet Product Model 410,716 +15.00
   Dog Product Model 288,279 +15.00
   Donors PBS NPR Model 430,216 +15.00
   Foreign Travel Vacation Model 220,989 +15.00
   Frequent Business Traveler Model 193,143 +15.00
   Frequent Flyer Model 222,716 +15.00
   Fresh Water Fishing Model 260,211 +15.00
   Frozen Dinner Model 243,846 +15.00
   Garden Maintenance Model 353,420 +15.00
   Golf Model 276,860 +15.00
   Green Model 245,521 +15.00
   Heavy Book Buyer Model 323,154 +15.00
   Heavy Family Retaurant Visitor Model 319,504 +15.00
   Heavy Investment Trader Model 294,320 +15.00
   Heavy Payperview Movie Model 201,760 +15.00
   Heavy Payperview Sports Model 121,134 +15.00
   Heavy Vitamin Model 464,590 +15.00
   High End Electronic Model 182,675 +15.00
   High End Sporting Equipment Model 188,125 +15.00
   High Risk Investor Model 312,069 +15.00
   High Value Security Investor Model 413,274 +15.00
   High Value Stock Investor Model 334,618 +15.00
   Higher Education Model 241,203 +15.00
   Home Improvement Model 240,047 +15.00
   Hunting Model 263,369 +15.00
   Impulse Buyer Model 379,505 +15.00
   International Long Distance Model 169,181 +15.00
   Leaning Conservative Model 405,961 +15.00
   Leaning Liberal Model 188,876 +15.00
   Liberal Model 178,676 +15.00
   Life Insurance Model 323,033 +15.00
   Live Theater Model 347,586 +15.00
   Low End Sporting Equipment Model 289,667 +15.00
   Low Risk Investor Model 445,793 +15.00
   Luxury Car Buyer Model 339,235 +15.00
   Luxury Hotel Model 261,224 +15.00
   Music Concert Classical Model 394,563 +15.00
   Music Concert Country Model 240,030 +15.00
   Music Concert Rock Model 162,847 +15.00
   NASCAR Model 302,385 +15.00
   Onsite Tax Preparation Model 163,625 +15.00
   Opinion Leader Model 291,092 +15.00
   Organic Food Model 247,341 +15.00
   Outdoor Activities Model 184,600 +15.00
   Physical fitness Club Model 231,339 +15.00
   Power Boating Model 247,663 +15.00
   Pro Tax Preparation Model 310,533 +15.00
   Professional Baseball Model 166,181 +15.00
   Professional Basketball Model 140,371 +15.00
   Professional Football Model 124,721 +15.00
   Professional Wresting Model 181,749 +15.00
   Religious Donor Model 464,640 +15.00
   Rental Car Model 239,235 +15.00
   Safety Security Conscious Model 385,408 +15.00
   Salt Water Fishing Model 292,650 +15.00
   Shopaholics Model 222,742 +15.00
   Soccer Model 151,653 +15.00
   Tennis Model 299,644 +15.00
   Timeshare Owner Model 330,558 +15.00
   Wine Lover Model 400,682 +15.00

(*) Fundraisers/publishers (recency fees do not apply), 65.00/M; food mailers (recency fees do not apply), 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+buyers $30.00 M extra
150.00+buyers $35.00 M extra
200.00+buyers $40.00 M extra
50.00+buyers $20.00 M extra
75.00+buyers $25.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Credit Program $10.00 M extra
Gender/Sex $8.00 M extra
Geo $8.00 M extra
Hotline $25.00 M extra
TargetReady Model $15.00 M extra
TargetReady Model Counts
Key Coding $5.00 M extra
Reuse (min.qty. 5,000)
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to this file, utilizing a full array of Infogroup data.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
THE LARGE DIRECT MARKETER OF SHOES N THE WORLD, MASON COMPANIES REACHES ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS. BUYER FILES HAVE BEEN COMBINED, DEDUPED AND ENHANCED. FOR OVER 100 YEARS, MASON SHOE HAS BEEN THE PREMIER SOURCE OF QUALITY FOOTWEAR, ESPECIALLY FOR LARGE AND HARD-TO-FIND SIZES. MASON CURRENTLY SELLS MORE THAN 500 STYLES FOR MEN AND WOMEN AND CONTINUES TO GROW ITS CUSTOMER BASE. STYLES COMPLETE ANY OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING, MASON COMPANIES IS A LEADING SOURCE FOR NAME BRAND DRESS CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR.
TARGETREADY MODELS HAVE BEEN APPLIED TO THIS FILE, UTILIZING A FULL ARRAY OF INFOGROUP DATA.
EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOR AND ATTITUDES.
TITLES INCLUDED IN THE MASTERFILE:
AUDITIONS, B.A MASON, K. JORDAN, MARYLAND SQUARE, MASON EASY PAY, MASSEYS, SHOEMAIL.COM, STONEBERRY.
AVERAGE INCOME: $50,000

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold, Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $56.00 fee De
FTP (Posting To Donnelley Site Only) $56.00 fee