Mason Companies Subscriber Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,901,325 *$105.00
12 month buyers 1,821,847 +10.00
12 month overall subscriber 139,442 +30.00
6 month overall subscriber 69,624 +35.00
3 month overall subscriber 32,001 +40.00
12 month cooking book category 5,733 +30.00
12 month entertainment magazine category 79,954 +30.00
12 month health/beauty magazine category 109,959 +30.00
12 month news/business magazine category 52,085 +30.00
12 month shelter magazine category 89,486 +30.00
12 month sports magazine category 39,904 +30.00
12 month style magazine category 52,507 +30.00

(*) Publisher rate (recency fees do not apply), 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00 M extra
150.00+ Buyers $35.00 M extra
200.00+ Buyers $40.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Age $15.00 M extra
Average Purchase, Last Purchase $15.00 M extra
Age Of Children $15.00 M extra
Credit Program $10.00 M extra
Gender $8.00 M extra
Geo Select $8.00 M extra
Hotline $25.00 M extra
Income Select $15.00 M extra
Lifestyle $15.00 M extra
Multi-buyers $5.00 M extra
Product $20.00 M extra
Internet Only $5.00 M extra
SGEN $20.00 M extra
Key Coding $5.00 M extra
Reuse (min. Qty. 5,000)
———- SUMMARY DESCRIPTION ———-
Mason Companies masterfile has been overlaid with Infogroup Targeting Solutions’ Subscriber Genetics, a vertical segment of Infogroup’s Marketing Genetics database.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
MASON COMPANIES MASTERFILE HAS BEEN OVERLAID WITH INFOGROUP TARGETING SOLUTIONS’ SUBSCRIBER GENETICS, A HIGHLY-TARGETED VERTICAL SEGMENT OF INFOGROUP’S MARKETING GENETICS DATABASE. SUBSCRIBER GENETICS PROVIDES YOU WITH ACTUAL SUBSCRIPTION ACTIVITY ON MILLIONS OF INDIVIDUALS, TO SOME OF THE MOST RESPECTED AND POPULAR OF TODAY’S PUBLICATIONS. MARKETERS CAN NOW TARGET THIS GROUP OF HIGH RESPONSE, HIGH SPENDING CONSUMERS AND SUBSCRIBERS THROUGH THEIR COLLECTIVE SUBSCRIBING, READING, AND BUYING HISTORIES AS WELL AS DEMOGRAPHIC/PSYCHOGRAPHIC INFORMATION. IN ADDITION TO OUR MAGAZINE CATEGORIES AND SOURCE, THERE ARE OVER 150 DETAILED PRODUCT CATEGORIES. ALL DATA ARE ENHANCED WITH MULTI-SOURCED DATA ENHANCEMENTS FOR OPTIMUM SELECTIVITY! MASON COMPANIES REACH ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS WHOSE BUYER NAMES HAVE BEEN COMBINED, DEDUPED AND ENHANCED.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP (Posting To Donnelley Site Only) $56.00 fee