Mason Companies Subscriber Genetics Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,901,325*$105.00
12 month buyers1,821,847+10.00
12 month overall subscriber139,442+30.00
6 month overall subscriber69,624+35.00
3 month overall subscriber32,001+40.00
12 month cooking book category5,733+30.00
12 month entertainment magazine category79,954+30.00
12 month health/beauty magazine category109,959+30.00
12 month news/business magazine category52,085+30.00
12 month shelter magazine category89,486+30.00
12 month sports magazine category39,904+30.00
12 month style magazine category52,507+30.00

(*) Publisher rate (recency fees do not apply), 65.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$30.00Mextra
150.00+ Buyers$35.00Mextra
200.00+ Buyers$40.00Mextra
50.00+ Buyers$20.00Mextra
75.00+ Buyers$25.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Age$15.00Mextra
Average Purchase, Last Purchase$15.00Mextra
Age Of Children$15.00Mextra
Credit Program$10.00Mextra
Gender$8.00Mextra
Geo Select$8.00Mextra
Hotline$25.00Mextra
Income Select$15.00Mextra
Lifestyle$15.00Mextra
Multi-buyers$5.00Mextra
Product$20.00Mextra
Internet Only$5.00Mextra
SGEN$20.00Mextra
Key Coding$5.00Mextra
Reuse (min. Qty. 5,000)
———- SUMMARY DESCRIPTION ———-
Mason Companies masterfile has been overlaid with Infogroup Targeting Solutions’ Subscriber Genetics, a vertical segment of Infogroup’s Marketing Genetics database.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
MASON COMPANIES MASTERFILE HAS BEEN OVERLAID WITH INFOGROUP TARGETING SOLUTIONS’ SUBSCRIBER GENETICS, A HIGHLY-TARGETED VERTICAL SEGMENT OF INFOGROUP’S MARKETING GENETICS DATABASE. SUBSCRIBER GENETICS PROVIDES YOU WITH ACTUAL SUBSCRIPTION ACTIVITY ON MILLIONS OF INDIVIDUALS, TO SOME OF THE MOST RESPECTED AND POPULAR OF TODAY’S PUBLICATIONS. MARKETERS CAN NOW TARGET THIS GROUP OF HIGH RESPONSE, HIGH SPENDING CONSUMERS AND SUBSCRIBERS THROUGH THEIR COLLECTIVE SUBSCRIBING, READING, AND BUYING HISTORIES AS WELL AS DEMOGRAPHIC/PSYCHOGRAPHIC INFORMATION. IN ADDITION TO OUR MAGAZINE CATEGORIES AND SOURCE, THERE ARE OVER 150 DETAILED PRODUCT CATEGORIES. ALL DATA ARE ENHANCED WITH MULTI-SOURCED DATA ENHANCEMENTS FOR OPTIMUM SELECTIVITY! MASON COMPANIES REACH ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS WHOSE BUYER NAMES HAVE BEEN COMBINED, DEDUPED AND ENHANCED.
AVERAGE INCOME: $50,000.00

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct MailSold
Catalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP (Posting To Donnelley Site Only)$56.00fee