Mason Companies Wiland Direct Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,681,536 *$105.00
Universe for modeled selections 1,681,536 +30.00

(*) Fundraisers/publishers, 65.00/M; food mailers, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names $30.00 M extra
Zip $5.00 M extra
Age $5.00 M extra
Gender $5.00 M extra
Reuse (min. Qty. 5,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Mason Companies, Inc. names to connect with their ideal customer type for the highest rate of response.
20% male, 70% female; average age 55.
Average unit of sale $95.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO MASON COMPANIES, INC. NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS INCLUDE:
BEST DONOR
COMPREHENSIVE RESPONSE
COMPREHENSIVE CORRELATION
THE LARGEST DIRECT MARKETER OF SHOES IN THE WORLD, MASON COMPANIES, INC. REACHES ALL FOOTWEAR MARKETS THROUGH SEVERAL WELL KNOWN CATALOGS. BUYER FILES HAVE BEEN COMBINED, DEDUPED AND ENHANCED. FOR OVER 100 YEARS, MASON SHOE HAS BEEN THE PREMIER SOURCE OF QUALITY FOOTWEAR, ESPECIALLY FOR LARGE AND HARD-TO-FIND SIZES.
MASON CURRENTLY SELLS MORE THAN 500 STYLES FOR MEN AND WOMEN AND CONTINUES TO GROW ITS CUSTOMER BASE. STYLES COMPLETE ANY OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING, MASON COMPANIES IS A LEADING SOURCE FOR NAME BRAND DRESS, CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR. THEIR BRANDS INCLUDE AUDITIONS, B.A. MASON, K.JORDAN, MARYLAND SQUARE, MASON EASY PAY, MASSEYS AND STONEBERRY.
AVERAGE INCOME: $50,000

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold, Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $56.00 fee
FTP Delivery $56.00 fee