Masseys

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe444,108*$105.00
1 month buyers25,389+25.00
   3 month buyers98,132+20.00
   6 month buyers185,894+15.00
   12 month buyers305,420+10.00
Political affiliations:
   12 month Republican9,023+15.00
   12 month Democratic40,218+15.00

(*) Fundraisers/publishers (recency fees do not apply), 65.00/M; food mailers (recency fees do not apply), 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$30.00Mextra
150.00+$35.00Mextra
200.00+$40.00Mextra
50.00+$20.00Mextra
75.00+$25.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$20.00Mextra
30 Day$25.00Mextra
6 Month Hotline$15.00Mextra
Age$15.00Mextra
Age Of Children$15.00Mextra
Average Purchase, Last Purchase$15.00Mextra
Credit Program$10.00Mextra
Gender$8.00Mextra
Income Select$16.00Mextra
Key Coding$5.00Mextra
Multi Buyers$5.00Mextra
Running Charge$10.00Mextra
Cancellation Running Charge$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Internet Only$6.00Mextra
Lifestyle Selects:
Auto$15.00Mextra
Beauty/Health$15.00Mextra
Bible/Inspire$15.00Mextra
Business/Home Office$15.00Mextra
Collectibles$15.00Mextra
Cooking/Gourmet$15.00Mextra
Crafts$15.00Mextra
Culture$15.00Mextra
Do It Yourself$15.00Mextra
Donors$15.00Mextra
Ethnic$15.00Mextra
Finance$15.00Mextra
History$15.00Mextra
Outdoors$15.00Mextra
Pets$15.00Mextra
Photography$15.00Mextra
Publishing$15.00Mextra
Sports$15.00Mextra
Travel$15.00Mextra
Wildlife$15.00Mextra
Product Selects:
Casual$20.00Mextra
Dress$20.00Mextra
Athletic$20.00Mextra
Outdoor$20.00Mextra
Slipper$20.00Mextra
Work$20.00Mextra
Shoe Size Length$20.00Mextra
Shoe Size Width$20.00Mextra
Jewelry/Bags/Accessories$20.00Mextra
———- SUMMARY DESCRIPTION ———-
Women’s footwear in a wide range of sizes, including extra narrow and wide.
5% male, 87% female; ages 40-55.
Average unit of sale $118.

———- DATACARD DESCRIPTION ———-
FAMOUS FOR FEATURING FASHIONABLE SHOES IN HARD-TO-FIND SIZES, MASSEYS ENJOYS STRONG CUSTOMER LOYALTY FROM ITS CATALOG CUSTOMERS. THESE WOMEN CAN TAKE ADVANTAGE OF MASSEYS IN-HOUSE CREDIT OFFER SO THEY CAN PAY FOR THEIR PURCHASES OVER TIME. THE MASSEYS CATALOG FEATURES A LARGE SELECTION OF WOMEN’S FOOTWEAR IN A WIDE RANGE OF SIZES, INCLUDING EXTRA NARROW AND WIDE. STYLES COMPLETE AN OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING, MASSEYS IS A LEADING SOURCE FOR QUALITY NAME BRAND DRESS, CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR. THESE FEMALE BUYERS HAVE PURCHASED FROM MASSEYS FOR THEIR TIMELESS STYLE, CUSTOM SIZES AND ULTIMATE COMFORT. MASSEYS IS A DIVISION OF MASON COMPANIES, INC.
AVERAGE INCOME: $40,000.00

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
99% Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$56.00fee
FTP Posting To Donnelley Site Only$56.00fee