Masseys

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 444,108 *$105.00
1 month buyers 25,389 +25.00
   3 month buyers 98,132 +20.00
   6 month buyers 185,894 +15.00
   12 month buyers 305,420 +10.00
Political affiliations:
   12 month Republican 9,023 +15.00
   12 month Democratic 40,218 +15.00

(*) Fundraisers/publishers (recency fees do not apply), 65.00/M; food mailers (recency fees do not apply), 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $30.00 M extra
150.00+ $35.00 M extra
200.00+ $40.00 M extra
50.00+ $20.00 M extra
75.00+ $25.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $20.00 M extra
30 Day $25.00 M extra
6 Month Hotline $15.00 M extra
Age $15.00 M extra
Age Of Children $15.00 M extra
Average Purchase, Last Purchase $15.00 M extra
Credit Program $10.00 M extra
Gender $8.00 M extra
Income Select $16.00 M extra
Key Coding $5.00 M extra
Multi Buyers $5.00 M extra
Running Charge $10.00 M extra
Cancellation Running Charge $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Internet Only $6.00 M extra
Lifestyle Selects:
Auto $15.00 M extra
Beauty/Health $15.00 M extra
Bible/Inspire $15.00 M extra
Business/Home Office $15.00 M extra
Collectibles $15.00 M extra
Cooking/Gourmet $15.00 M extra
Crafts $15.00 M extra
Culture $15.00 M extra
Do It Yourself $15.00 M extra
Donors $15.00 M extra
Ethnic $15.00 M extra
Finance $15.00 M extra
History $15.00 M extra
Outdoors $15.00 M extra
Pets $15.00 M extra
Photography $15.00 M extra
Publishing $15.00 M extra
Sports $15.00 M extra
Travel $15.00 M extra
Wildlife $15.00 M extra
Product Selects:
Casual $20.00 M extra
Dress $20.00 M extra
Athletic $20.00 M extra
Outdoor $20.00 M extra
Slipper $20.00 M extra
Work $20.00 M extra
Shoe Size Length $20.00 M extra
Shoe Size Width $20.00 M extra
Jewelry/Bags/Accessories $20.00 M extra
———- SUMMARY DESCRIPTION ———-
Women’s footwear in a wide range of sizes, including extra narrow and wide.
5% male, 87% female; ages 40-55.
Average unit of sale $118.

———- DATACARD DESCRIPTION ———-
FAMOUS FOR FEATURING FASHIONABLE SHOES IN HARD-TO-FIND SIZES, MASSEYS ENJOYS STRONG CUSTOMER LOYALTY FROM ITS CATALOG CUSTOMERS. THESE WOMEN CAN TAKE ADVANTAGE OF MASSEYS IN-HOUSE CREDIT OFFER SO THEY CAN PAY FOR THEIR PURCHASES OVER TIME. THE MASSEYS CATALOG FEATURES A LARGE SELECTION OF WOMEN’S FOOTWEAR IN A WIDE RANGE OF SIZES, INCLUDING EXTRA NARROW AND WIDE. STYLES COMPLETE AN OUTFIT AND MATCH EVERY LIFESTYLE. FROM CURRENT TRENDS TO CLASSIC STYLING, MASSEYS IS A LEADING SOURCE FOR QUALITY NAME BRAND DRESS, CASUAL, ATHLETIC AND OUTDOOR FOOTWEAR. THESE FEMALE BUYERS HAVE PURCHASED FROM MASSEYS FOR THEIR TIMELESS STYLE, CUSTOM SIZES AND ULTIMATE COMFORT. MASSEYS IS A DIVISION OF MASON COMPANIES, INC.
AVERAGE INCOME: $40,000.00

SRDS Classification
USA Consumer 612 Women’s

———- LIST SOURCE ———-

Source Note
99% Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $56.00 fee
FTP Posting To Donnelley Site Only $56.00 fee