Mayflower Donors DonorBase Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 25, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2013
Minimum order 5,000.

Selections Counts Price per/M
Total universe 1,431,314 $75.00
10.00+ 1,303,773 $80.00
Last 24 month 10.00+ 514,351 $80.00
Last 12 month 10.00+ 328,898 $80.00
25.00+ 914,594 $85.00
Last 24 month 25.00+ 333,392 $85.00
Last 12 month 25.00+ 214,146 $85.00
Republican donors 298,100 +10.00
Democratic donors 420,321 +10.00
Donors by cause:
   Health 675,690 $75.00
   Public benefit 435,348 $75.00
   Environmental 329,340 $75.00
   Political liberal 261,327 $75.00
   International 249,502 $75.00
   Humanitarian social 215,374 $75.00
   Political conservative 153,410 $75.00
   Arts 120,325 $75.00
   Animal 117,054 $75.00
   Religion 97,499 $75.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Recency
Republican $10.00 M extra
Democrat $10.00 M extra
Age Range $7.50 M extra
Income $7.50 M extra
Gender $3.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $3.00 M extra
Home Address
Nth Name
Zip+4
———- SUMMARY DESCRIPTION ———-
Affluent donors to political candidates across America who are supportive of a wide variety of charitable causes.
60% male, 40% female; average age 64.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
THESE NATIONWIDE DONORS TO POLITICAL CAMPAIGNS AND SOCIAL CAUSE REPRESENT PASSIONATE SUPPORTERS OF THE DEMOCRATIC PROCESS AND HAVE SUBSTANTIALLY DEMONSTRATED THEIR COMMITMENT TO SUPPORTING THE CAUSES THEY BELIEVE IN. RANGING FROM DEDICATED CONSERVATIVES TO INVOLVED LIBERALS, MAYFLOWER DONORS HAVE GIVEN TO REPUBLICAN AND DEMOCRATIC CANDIDATES ACROSS AMERICA AND ALSO VIBRANTLY SUPPORT A WIDE VARIETY OF CHARITABLE ORGANIZATIONS OUTSIDE THE POLITICAL ARENA.
USING DONORBASE LIST SELECTIONS, DONORBASE MEMBERS CAN APPLY THEIR CUSTOM SEGMENTATION DIRECTLY TO THE MAYFLOWER DONORS FILE, ALLOWING FOR NEW TEST OPPORTUNITIES OR EXPANSION ACTIVITY ON THE LIST.
AVERAGE INCOME: $93,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee