Mayo Clinic Health Letter

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe561,539*$110.00
Monthly hotline35,376+11.00
Quarterly hotline69,464+8.00
6 month hotline189,580+6.00
Active US subs561,539$110.00
12 month COA48,395+10.00
12 month expires333,946$77.00

(*) Catalog and fundraiser rates are available.
Net name arrangement (50,000 minimum), 85% plus 12.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$11.00Mextra
3 Month Hotline$8.00Mextra
6 Month Hotline$6.00Mextra
Change Of Address$10.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$10.00Mextra
Key Coding$2.00Mextra
Run Charges$12.00Mextra
Zip + 4$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a newsletter that provides reliable, accurate and practical information on today’s health and medical news.
38% male, 46% female.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
MAYO CLINIC NEWSLETTERS ARE BACKED BY A CENTURY OF PATIENT CARE MEDICAL RESEARCH AND EXPERIENCE AT ONE OF THE WORLD’S FOREMOST MEDICAL CENTERS.
THIS EIGHT PAGE MONTHLY NEWSLETTER PROVIDED RELIABLE, ACCURATE AND PRACTICAL INFORMATION ON TODAY’S HEALTH AND MEDICAL NEWS: FITNESS &
EXERCISE, MEDICAL TREATMENT BREAKTHROUGHS, NUTRITION & HEALTHY EATING, TIPS ON TREATING AND PREVENTING HUNDREDS OF ILLNESSES.
CATALOG AND FUNDRAISER RATES ARE AVAILABLE.
MATURE – AGE 60+; COLLEGE EDUCATED;
ABOVE AVERAGE INCOMES

SRDS Classification
USAConsumer522Contributors (Philanthropic)
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
Modem$50.00fee
FTP$50.00fee
BBS$50.00fee
Cartridge$30.00fee
E-mail$50.00fee
Zip Taoe$50.00fee