Memorial Sloan – Kettering Donors

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe671,506*$75.00
24 month donors482,696+5.00
   12 month donors294,183+10.00
   6 month donors161,501+15.00
   3 month donors86,290**+20.00
   1 month donors37,376**+25.00
Dollar counts (24 month):
   10.00+463,520$75.00
   15.00+374,147$75.00
   20.00+258,990$75.00
Age counts (12 month):
   30+238,701+12.00
   40+235,936+12.00
   50+228,196+12.00
   60+206,293+12.00
   65+185,509+12.00

(*) Non reciprocal fee, 15.00/M; publishing rate, 60.00/M.
(**) Commercial rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
5.00+ Donors$8.00Mextra
10.00+ Donors$12.00Mextra
15.00+ Donors$17.00Mextra
20.00+ Donors$22.00Mextra
24 Month Hotline$5.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Age$12.00Mextra
Religion/Religious$15.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Dollar Counts
Age Counts
———- SUMMARY DESCRIPTION ———-
Respondents to funding appeals to support cancer research and treatment of patients with cancer.
26% male, 59% female; average age 55.
Average unit of sale $20.

———- DATACARD DESCRIPTION ———-
REACHING MORE THAN 1,000,000 COMPASSIONATE, RESPONSIVE AND GENEROUS DONORS WHO RESPOND TO FUNDING APPEALS TO SUPPORT CANCER RESEARCH AND TREATMENT OF PATIENTS WITH CANCER, MEMORIAL SLOAN-KETTERING CANCER CENTER (MSKCC) IS THE OLDEST AND LARGEST INSTITUTION DEVOTED TO PREVENTION, PATIENT CARE, RESEARCH AND EDUCATION IN CANCER.
FOR MORE THAN A CENTURY, MSKCC’S MISSION HAS BEEN THE PROGRESSIVE CONTROL AND CURE OF CANCER. THEIR SCIENTISTS AND CLINICIANS, LEADERS IN BIOMEDICAL RESEARCH, GENERATE INNOVATIVE APPROACHES TO BETTER UNDERSTAND, DIAGNOSE AND TREAT CANCER, TRANSLATING THE LATEST FINDINGS FROM THE LABORATORY TO THE CLINIC IN AN EFFORT TO ADVANCE STANDARDS OF TREATMENT WORLDWIDE.
MSKCC ALSO UNDERSTANDS THAT A CANCER DIAGNOSIS MAY BE OVERWHELMING AND THAT THE DISEASE AND ITS TREATMENT CAN PRESENT UNIQUE CHALLENGES. IN ADDITION TO STATE-OF-THE-ART TREATMENT FOR THEIR DISEASE, MSKCC OFFERS PATIENTS, AS WELL AS FAMILIES AND CAREGIVERS, COMPREHENSIVE SUPPORT SERVICES FROM THE TIME OF DIAGNOSIS, THROUGH TREATMENT AND BEYOND.
AVERAGE HHI: $60,000

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee