Memorial Sloan – Kettering Donors

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 671,506 *$75.00
24 month donors 482,696 +5.00
   12 month donors 294,183 +10.00
   6 month donors 161,501 +15.00
   3 month donors 86,290 **+20.00
   1 month donors 37,376 **+25.00
Dollar counts (24 month):
   10.00+ 463,520 $75.00
   15.00+ 374,147 $75.00
   20.00+ 258,990 $75.00
Age counts (12 month):
   30+ 238,701 +12.00
   40+ 235,936 +12.00
   50+ 228,196 +12.00
   60+ 206,293 +12.00
   65+ 185,509 +12.00

(*) Non reciprocal fee, 15.00/M; publishing rate, 60.00/M.
(**) Commercial rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
5.00+ Donors $8.00 M extra
10.00+ Donors $12.00 M extra
15.00+ Donors $17.00 M extra
20.00+ Donors $22.00 M extra
24 Month Hotline $5.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Age $12.00 M extra
Religion/Religious $15.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Dollar Counts
Age Counts
———- SUMMARY DESCRIPTION ———-
Respondents to funding appeals to support cancer research and treatment of patients with cancer.
26% male, 59% female; average age 55.
Average unit of sale $20.

———- DATACARD DESCRIPTION ———-
REACHING MORE THAN 1,000,000 COMPASSIONATE, RESPONSIVE AND GENEROUS DONORS WHO RESPOND TO FUNDING APPEALS TO SUPPORT CANCER RESEARCH AND TREATMENT OF PATIENTS WITH CANCER, MEMORIAL SLOAN-KETTERING CANCER CENTER (MSKCC) IS THE OLDEST AND LARGEST INSTITUTION DEVOTED TO PREVENTION, PATIENT CARE, RESEARCH AND EDUCATION IN CANCER.
FOR MORE THAN A CENTURY, MSKCC’S MISSION HAS BEEN THE PROGRESSIVE CONTROL AND CURE OF CANCER. THEIR SCIENTISTS AND CLINICIANS, LEADERS IN BIOMEDICAL RESEARCH, GENERATE INNOVATIVE APPROACHES TO BETTER UNDERSTAND, DIAGNOSE AND TREAT CANCER, TRANSLATING THE LATEST FINDINGS FROM THE LABORATORY TO THE CLINIC IN AN EFFORT TO ADVANCE STANDARDS OF TREATMENT WORLDWIDE.
MSKCC ALSO UNDERSTANDS THAT A CANCER DIAGNOSIS MAY BE OVERWHELMING AND THAT THE DISEASE AND ITS TREATMENT CAN PRESENT UNIQUE CHALLENGES. IN ADDITION TO STATE-OF-THE-ART TREATMENT FOR THEIR DISEASE, MSKCC OFFERS PATIENTS, AS WELL AS FAMILIES AND CAREGIVERS, COMPREHENSIVE SUPPORT SERVICES FROM THE TIME OF DIAGNOSIS, THROUGH TREATMENT AND BEYOND.
AVERAGE HHI: $60,000

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee