Mercy Home For Boys and Girls Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 750.00 or 7,500.

Selections Counts Price per/M
Total universe 94,801 $70.00
Apogee donor match 94,801 +15.00
6 month donors 56,144 +20.00
   12 month donors 68,768 +10.00
Apogee enhancement – 12 month donors to specific causes:
   Catholic devotional 36,811 +15.00
   Children’s health 15,134 +15.00
   Catholic social services 36,811 +15.00
   Nature/wildlife/environment 11,705 +15.00
   Christian (Non Catholic) religion 2,328 +15.00
   Domestic relief 8,585 +15.00
   International relief 19,788 +15.00
   Social services 21,004 +15.00
   Veterans assistance 21,307 +15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
12 Month Recency $10.00 M extra
6 Month Recency $20.00 M extra
5.00+ Donors $7.00 M extra
10.00+ Donors $12.00 M extra
15.00+ Donors $17.00 M extra
6 Month Donors $10.00 M extra
Gender $8.00 M extra
Run Charges $10.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Mercy Home For Boys and Girls donors who are members of Apogee.
27% male, 56% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE MERCY HOME FOR BOYS & GIRLS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MERCY HOME DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS. THIS LIST IS AVAILABLE WITH APOGEE DATA DUE TO THE FACT IT IS MANAGED AND FULFILLED BY INFOGROUP. IT DOES NOT REFLECT WHETHER OR NOT THE LIST OWNER IS AN APOGEE PARTICIPANT, AS APOGEE IS A BLIND DATABASE. THESE SELECTS ARE ONLY AVAILABLE TO APOGEE MEMBERS AS A BENEFIT OF MEMBERSHIP.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee