Mercy Home For Boys and Girls Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 750.00 or 7,500.

SelectionsCountsPrice per/M
Total universe94,801$70.00
Apogee donor match94,801+15.00
6 month donors56,144+20.00
   12 month donors68,768+10.00
Apogee enhancement – 12 month donors to specific causes:
   Catholic devotional36,811+15.00
   Children’s health15,134+15.00
   Catholic social services36,811+15.00
   Nature/wildlife/environment11,705+15.00
   Christian (Non Catholic) religion2,328+15.00
   Domestic relief8,585+15.00
   International relief19,788+15.00
   Social services21,004+15.00
   Veterans assistance21,307+15.00

(*) 15.00/M Apogee enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
12 Month Recency$10.00Mextra
6 Month Recency$20.00Mextra
5.00+ Donors$7.00Mextra
10.00+ Donors$12.00Mextra
15.00+ Donors$17.00Mextra
6 Month Donors$10.00Mextra
Gender$8.00Mextra
Run Charges$10.00Mextra
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Key Coding$3.00Mextra
Category/Affinity
Philanthropic RFM Variables
———- SUMMARY DESCRIPTION ———-
Mercy Home For Boys and Girls donors who are members of Apogee.
27% male, 56% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS… THE MERCY HOME FOR BOYS & GIRLS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE MERCY HOME DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC. APOGEE, INFOGROUP’S NON PROFIT CO-OPERATIVE DATABASE, SERVES ALL NON PROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS. THIS LIST IS AVAILABLE WITH APOGEE DATA DUE TO THE FACT IT IS MANAGED AND FULFILLED BY INFOGROUP. IT DOES NOT REFLECT WHETHER OR NOT THE LIST OWNER IS AN APOGEE PARTICIPANT, AS APOGEE IS A BLIND DATABASE. THESE SELECTS ARE ONLY AVAILABLE TO APOGEE MEMBERS AS A BENEFIT OF MEMBERSHIP.
AVERAGE INCOME: $75,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee