Metropolitan Museum Of Art Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 23, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe162,635*$105.00
36 month buyers123,996$105.00
   24 month buyers81,735$105.00
   12 month buyers46,306+7.00
Age counts:
   Age 55+47,549$105.00
   Age 65+36,340$105.00
Income counts:
   HH income 50K+45,240$105.00
   HH income 100k+25,418$105.00
   HH income 150k+13,320$105.00
Presence of child counts:
   Age 0-3824$105.00
   Age 3-51,803$105.00
   Age 6-1012,606$105.00
   Age 11-152,979$105.00
   Age 16-172,254$105.00
Lifestyle/interest counts
   Bible/devotional reading4,640$105.00
   Medical/health reading6,087$105.00
   Cat owner5,663$105.00
   Dog owner5,770$105.00
   Diet concerns13,584$105.00
   Investments13,000$105.00
   Online purchaser8,033$105.00
   Travel14,537$105.00
   General donor13,390$105.00
   Religious donor5,683$105.00
   Animal donor5,187$105.00
   Environmental donor6,664$105.00
   Health donor7,097$105.00
   Veteran donor4,813$105.00
   Golf6,040$105.00
   Fine arts11,757$105.00
   Do it yourself9,539$105.00
   Outdoor enthusiast8,337$105.00
   Sports enthusiast11,726$105.00
   Collectibles9,236$105.00
   Hobby knitting/needlework4,603$105.00
   Baking8,931$105.00
   Gourmet cooking6,205$105.00
   Gardening10,369$105.00
   Home improvement7,345$105.00
Genesis products counts:
   Children17,724$105.00
   Decor34,584$105.00
   Food19,568$105.00
   Garden12,149$105.00
   Gifts43,234$105.00
   Household10,812$105.00
   Hewelry30,719$105.00
   Mens17,423$105.00
   Personal care21,494$105.00
   Pets3,179$105.00
   Plus size11,677$105.00
   Recreational7,900$105.00
   Shoes21,742$105.00
   Travel8,615$105.00
   Womens34,700$105.00

(*) Publishers/fundraisers base, 75.00/M; food mailer’s base, 75.00/M; apparel mailer’s base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$42.00Mextra
150.00$52.00Mextra
25.00$17.00Mextra
50.00$22.00Mextra
75.00$32.00Mextra
12 Month Hotline$7.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
9 Month$12.00Mextra
Gender$10.00Mextra
Key Coding$1.00Mextra
Running Charge$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Demographic$7.00Mextra
Genesis Enhancement$8.00Mextra
Products:
Jewelry$17.00Mextra
Scarves$17.00Mextra
Apparel & Accessories$17.00Mextra
Paper Goods$17.00Mextra
Home Decor & Table Top$17.00Mextra
Children’s Merchandise$17.00Mextra
Book Boyers$17.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers that reflects the Museum’s century-old tradition of publishing and producing reproductions of original works of art.
21% male, 79% female; average age 65.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
THE METROPOLITAN MUSEUM OF ART IS A PARTICIPATING MEMBER IN GENESIS. THE METROPOLITAN MUSEUM OF ART STORE’S CATALOGUE OF BEAUTIFUL GIFTS REFLECTS THE MUSEUM’S CENTURY-OLD TRADITION OF PUBLISHING AND PRODUCING REPRODUCTIONS OF ORIGINAL WORKS OF ART, INCLUDED IN THE CATALOGUE ARE DECORATIVE OBJECTS LIKE SCULPTURE, JEWELRY, SCARVES, TIES & ACCESSORIES, GLASS AND PORCELAIN, GREETING CARDS, ART BOOKS, POSTERS, PRINTS, GIFTS FOR THE HOLIDAYS, VIDEOS, CD-ROMS, AND COMPACT DISCS. BUYERS ARE AFFLUENT, WELL EDUCATED AND MOSTLY MARRIED.
AVERAGE INCOME: $75,000

SRDS Classification
USAConsumer554Gifts-Gift Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee