Metropolitan Museum Of Art Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 23, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 162,635 *$105.00
36 month buyers 123,996 $105.00
   24 month buyers 81,735 $105.00
   12 month buyers 46,306 +7.00
Age counts:
   Age 55+ 47,549 $105.00
   Age 65+ 36,340 $105.00
Income counts:
   HH income 50K+ 45,240 $105.00
   HH income 100k+ 25,418 $105.00
   HH income 150k+ 13,320 $105.00
Presence of child counts:
   Age 0-3 824 $105.00
   Age 3-5 1,803 $105.00
   Age 6-10 12,606 $105.00
   Age 11-15 2,979 $105.00
   Age 16-17 2,254 $105.00
Lifestyle/interest counts
   Bible/devotional reading 4,640 $105.00
   Medical/health reading 6,087 $105.00
   Cat owner 5,663 $105.00
   Dog owner 5,770 $105.00
   Diet concerns 13,584 $105.00
   Investments 13,000 $105.00
   Online purchaser 8,033 $105.00
   Travel 14,537 $105.00
   General donor 13,390 $105.00
   Religious donor 5,683 $105.00
   Animal donor 5,187 $105.00
   Environmental donor 6,664 $105.00
   Health donor 7,097 $105.00
   Veteran donor 4,813 $105.00
   Golf 6,040 $105.00
   Fine arts 11,757 $105.00
   Do it yourself 9,539 $105.00
   Outdoor enthusiast 8,337 $105.00
   Sports enthusiast 11,726 $105.00
   Collectibles 9,236 $105.00
   Hobby knitting/needlework 4,603 $105.00
   Baking 8,931 $105.00
   Gourmet cooking 6,205 $105.00
   Gardening 10,369 $105.00
   Home improvement 7,345 $105.00
Genesis products counts:
   Children 17,724 $105.00
   Decor 34,584 $105.00
   Food 19,568 $105.00
   Garden 12,149 $105.00
   Gifts 43,234 $105.00
   Household 10,812 $105.00
   Hewelry 30,719 $105.00
   Mens 17,423 $105.00
   Personal care 21,494 $105.00
   Pets 3,179 $105.00
   Plus size 11,677 $105.00
   Recreational 7,900 $105.00
   Shoes 21,742 $105.00
   Travel 8,615 $105.00
   Womens 34,700 $105.00

(*) Publishers/fundraisers base, 75.00/M; food mailer’s base, 75.00/M; apparel mailer’s base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $42.00 M extra
150.00 $52.00 M extra
25.00 $17.00 M extra
50.00 $22.00 M extra
75.00 $32.00 M extra
12 Month Hotline $7.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
9 Month $12.00 M extra
Gender $10.00 M extra
Key Coding $1.00 M extra
Running Charge $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Demographic $7.00 M extra
Genesis Enhancement $8.00 M extra
Products:
Jewelry $17.00 M extra
Scarves $17.00 M extra
Apparel & Accessories $17.00 M extra
Paper Goods $17.00 M extra
Home Decor & Table Top $17.00 M extra
Children’s Merchandise $17.00 M extra
Book Boyers $17.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers that reflects the Museum’s century-old tradition of publishing and producing reproductions of original works of art.
21% male, 79% female; average age 65.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
THE METROPOLITAN MUSEUM OF ART IS A PARTICIPATING MEMBER IN GENESIS. THE METROPOLITAN MUSEUM OF ART STORE’S CATALOGUE OF BEAUTIFUL GIFTS REFLECTS THE MUSEUM’S CENTURY-OLD TRADITION OF PUBLISHING AND PRODUCING REPRODUCTIONS OF ORIGINAL WORKS OF ART, INCLUDED IN THE CATALOGUE ARE DECORATIVE OBJECTS LIKE SCULPTURE, JEWELRY, SCARVES, TIES & ACCESSORIES, GLASS AND PORCELAIN, GREETING CARDS, ART BOOKS, POSTERS, PRINTS, GIFTS FOR THE HOLIDAYS, VIDEOS, CD-ROMS, AND COMPACT DISCS. BUYERS ARE AFFLUENT, WELL EDUCATED AND MOSTLY MARRIED.
AVERAGE INCOME: $75,000

SRDS Classification
USA Consumer 554 Gifts-Gift Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee