Metropolitan Museum Of Art TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe172,903*$100.00
24 month buyers87,018$100.00
TargetReady counts:
   Credit card rewards38,222+10.00
   Business banking model33,486+10.00
   Moderate economy hotel model24,405+10.00
   Health insurance41,991+10.00
   Adult education25,151+10.00
   Pilates-yoga24,405+10.00
   Hybrid cars31,306+10.00
   Auto loan14,560+10.00
   Camping9,019+10.00
   Comprehensive auto insurance34,352+10.00
   Financial planner52,211+10.00
   Gift buyers33,972+10.00
   Heavy catalog buyers47,823+10.00
   Heavy domestic travelers35,650+10.00
   Heavy online buyers30,074+10.00
   High end apparel26,687+10.00
   Hockey buyer24,306+10.00
   Minivan buyer14,422+10.00
   New vehicle buyer44,681+10.00
   Real estate investment36,813+10.00
   Small business insurance25,896+10.00
   Sports fanatics15,733+10.00
   SUV buyer22,927+10.00
   Cook for fun20,141+10.00
   Work health insurance15,238+10.00
   Cook from scratch30,888+10.00
   Conservative17,288+10.00
   Heavy coupon users33,253+10.00
   Cruise41,571+10.00
   Diet products30,764+10.00
   Annuities55,630+10.00
   Frequent business travelers17,019+10.00
   Frequent flyer20,533+10.00
   Physical fitness clubs19,968+10.00
   Heavy family restaurant visit16,801+10.00
   Foreign travel for vacation27,138+10.00
   Garden maintenance32,311+10.00
   All terrain vehicle9,441+10.00
   Sports fan golf19,196+10.00
   Green/environmental purchase32,711+10.00
   Higher education35,773+10.00
   High risk/high return investor41,750+10.00
   Heavy investment traders39,507+10.00
   Home improvements29,362+10.00
   Hunting9,630+10.00
   International long distance12,337+10.00
   Impulse buyers46,813+10.00
   Life insurance31,306+10.00
   Learning conservative42,148+10.00
   Liberal11,528+10.00
   Leaning liberal22,901+10.00
   Low risk/low return investors52,321+10.00
   Luxury automobile buyers29,115+10.00
   Luxury hotel27,347+10.00
   Music concerts-classical49,233+10.00
   Music concerts-country9,592+10.00
   Power boating18,404+10.00
   Opinion leaders28,341+10.00
   Organic foods29,830+10.00
   Outdoor activities10,905+10.00
   Sports fans professional baseball9,992+10.00
   Donors to PBS/NPR56,124+10.00
   Heavy book buyers38,711+10.00
   Religious donors49,044+10.00
   Rental car21,689+10.00
   Low end sporting equipment26,215+10.00
   High value security investors53,271+10.00
   High end sporting equipment9,466+10.00
   Safety & security conscious33,140+10.00
   High value stock investors53,271+10.00
   Saltwater fishing19,551+10.00
   Cat product18,240+10.00
   Live theater44,435+10.00
   Sports fans-tennis15,933+10.00
   Timeshare owner30,613+10.00
   Professional tax preparation39,633+10.00
   Heavy vitamin & dietary supplement54,271+10.00
   Wine lovers48,829+10.00
   Country club members31,168+10.00

(*) Publisher’s/fundraiser’s base, 75.00/M; food mailer’s base, 75.00/M; apparel mailer’s base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$42.00Mextra
150.00$52.00Mextra
25.00$17.00Mextra
50.00$22.00Mextra
75.00$32.00Mextra
Gender$10.00Mextra
Key Coding$1.00Mextra
Running Charge$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Targetready Model Counts$10.00Mextra
Product: Jewelry$17.00Mextra
Scarves$17.00Mextra
Apparel & Accessories$17.00Mextra
Paper Goods$17.00Mextra
Home Decor & Table Top$17.00Mextra
Children’s Merchandise$17.00Mextra
Book Buyers$17.00Mextra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Metropolitan Museum of Art file.
21% male, 79% female; average age 65.

———- DATACARD DESCRIPTION ———-
THE METROPOLITAN MUSEUM OF ART STORE CATALOGUE OF BEAUTIFUL GIFTS REFLECTS THE MUSEUM’S CENTURY-OLD TRADITION OF PUBLISHING AND PRODUCING REPRODUCTIONS OF ORIGINAL WORKS OF ART. INCLUDED IN THE CATALOGUE ARE REPRODUCTIONS OF DECORATIVE OBJECTS LIKE SCULPTURE , JEWELRY, SCARVES, TIES & ACCESSORIES, GLASS AND PORCELAIN, GREETING CARDS, ART BOOKS, POSTERS, PRINTS, GIFTS FOR THE HOLIDAYS, VIDEOS, AND COMPACT DISCS. BUYERS ARE AFFLUENT, WELL EDUCATED AND MOSTLY MARRIED.

SRDS Classification
USAConsumer506Art & Antiques

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$59.00fee