Metropolitan Museum Of Art TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 172,903 *$100.00
24 month buyers 87,018 $100.00
TargetReady counts:
   Credit card rewards 38,222 +10.00
   Business banking model 33,486 +10.00
   Moderate economy hotel model 24,405 +10.00
   Health insurance 41,991 +10.00
   Adult education 25,151 +10.00
   Pilates-yoga 24,405 +10.00
   Hybrid cars 31,306 +10.00
   Auto loan 14,560 +10.00
   Camping 9,019 +10.00
   Comprehensive auto insurance 34,352 +10.00
   Financial planner 52,211 +10.00
   Gift buyers 33,972 +10.00
   Heavy catalog buyers 47,823 +10.00
   Heavy domestic travelers 35,650 +10.00
   Heavy online buyers 30,074 +10.00
   High end apparel 26,687 +10.00
   Hockey buyer 24,306 +10.00
   Minivan buyer 14,422 +10.00
   New vehicle buyer 44,681 +10.00
   Real estate investment 36,813 +10.00
   Small business insurance 25,896 +10.00
   Sports fanatics 15,733 +10.00
   SUV buyer 22,927 +10.00
   Cook for fun 20,141 +10.00
   Work health insurance 15,238 +10.00
   Cook from scratch 30,888 +10.00
   Conservative 17,288 +10.00
   Heavy coupon users 33,253 +10.00
   Cruise 41,571 +10.00
   Diet products 30,764 +10.00
   Annuities 55,630 +10.00
   Frequent business travelers 17,019 +10.00
   Frequent flyer 20,533 +10.00
   Physical fitness clubs 19,968 +10.00
   Heavy family restaurant visit 16,801 +10.00
   Foreign travel for vacation 27,138 +10.00
   Garden maintenance 32,311 +10.00
   All terrain vehicle 9,441 +10.00
   Sports fan golf 19,196 +10.00
   Green/environmental purchase 32,711 +10.00
   Higher education 35,773 +10.00
   High risk/high return investor 41,750 +10.00
   Heavy investment traders 39,507 +10.00
   Home improvements 29,362 +10.00
   Hunting 9,630 +10.00
   International long distance 12,337 +10.00
   Impulse buyers 46,813 +10.00
   Life insurance 31,306 +10.00
   Learning conservative 42,148 +10.00
   Liberal 11,528 +10.00
   Leaning liberal 22,901 +10.00
   Low risk/low return investors 52,321 +10.00
   Luxury automobile buyers 29,115 +10.00
   Luxury hotel 27,347 +10.00
   Music concerts-classical 49,233 +10.00
   Music concerts-country 9,592 +10.00
   Power boating 18,404 +10.00
   Opinion leaders 28,341 +10.00
   Organic foods 29,830 +10.00
   Outdoor activities 10,905 +10.00
   Sports fans professional baseball 9,992 +10.00
   Donors to PBS/NPR 56,124 +10.00
   Heavy book buyers 38,711 +10.00
   Religious donors 49,044 +10.00
   Rental car 21,689 +10.00
   Low end sporting equipment 26,215 +10.00
   High value security investors 53,271 +10.00
   High end sporting equipment 9,466 +10.00
   Safety & security conscious 33,140 +10.00
   High value stock investors 53,271 +10.00
   Saltwater fishing 19,551 +10.00
   Cat product 18,240 +10.00
   Live theater 44,435 +10.00
   Sports fans-tennis 15,933 +10.00
   Timeshare owner 30,613 +10.00
   Professional tax preparation 39,633 +10.00
   Heavy vitamin & dietary supplement 54,271 +10.00
   Wine lovers 48,829 +10.00
   Country club members 31,168 +10.00

(*) Publisher’s/fundraiser’s base, 75.00/M; food mailer’s base, 75.00/M; apparel mailer’s base, 85.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $42.00 M extra
150.00 $52.00 M extra
25.00 $17.00 M extra
50.00 $22.00 M extra
75.00 $32.00 M extra
Gender $10.00 M extra
Key Coding $1.00 M extra
Running Charge $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Targetready Model Counts $10.00 M extra
Product: Jewelry $17.00 M extra
Scarves $17.00 M extra
Apparel & Accessories $17.00 M extra
Paper Goods $17.00 M extra
Home Decor & Table Top $17.00 M extra
Children’s Merchandise $17.00 M extra
Book Buyers $17.00 M extra
———- SUMMARY DESCRIPTION ———-
Infogroup’s TargetReady Models have been applied to the Metropolitan Museum of Art file.
21% male, 79% female; average age 65.

———- DATACARD DESCRIPTION ———-
THE METROPOLITAN MUSEUM OF ART STORE CATALOGUE OF BEAUTIFUL GIFTS REFLECTS THE MUSEUM’S CENTURY-OLD TRADITION OF PUBLISHING AND PRODUCING REPRODUCTIONS OF ORIGINAL WORKS OF ART. INCLUDED IN THE CATALOGUE ARE REPRODUCTIONS OF DECORATIVE OBJECTS LIKE SCULPTURE , JEWELRY, SCARVES, TIES & ACCESSORIES, GLASS AND PORCELAIN, GREETING CARDS, ART BOOKS, POSTERS, PRINTS, GIFTS FOR THE HOLIDAYS, VIDEOS, AND COMPACT DISCS. BUYERS ARE AFFLUENT, WELL EDUCATED AND MOSTLY MARRIED.

SRDS Classification
USA Consumer 506 Art & Antiques

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $59.00 fee