Midwest Living

———- SRDS UPDATED/CONFIRMED ———-
Jul 13, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 599,451 *$110.00
1 month hotline subscribers 82,580 +17.00
   3 month hotline subscribers 165,057 +12.00
   6 month hotline subscribers 235,456 +9.00
6 month COA subscribers 7,008 +12.00

(*) Catalog rate, 85.00/M; expires, 75.00/M; fundraising rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.50/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
DTP/DMS $12.00 M extra
Paid $12.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Gender $9.00 M extra
Age $16.00 M extra
Income $16.00 M extra
Engaagement Scores/Lifestyle Interest $16.00 M extra
3rd Party Blow-in $10.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine for people living in the central 12-state region with features on travel, food and home and garden.
23% male, 77% female; average age 53.
Average unit of sale $19.97.

———- DATACARD DESCRIPTION ———-
LIFE IS RICHER IN THE MIDWEST. PUBLISHED BY MEREDITH CORPORATION, MIDWEST LIVING CELEBRATES THE UNIQUE PASSIONS AND PURSUITS OF THE POWERFUL, AFFLUENT 12-STATE MIDWEST MARKET.
MIDWEST LIVING, THE LEADING MAGAZINE FOR AFFLUENT PEOPLE LIVING IN THE CENTRAL 12-STATE REGION, CELEBRATING THE UNIQUE PASSIONS AND PURSUITS OF AMERICA’S HEARTLAND. WITH FEATURES ON TRAVEL, FOOD, AND HOME AND GARDEN, MIDWEST LIVING CAPTURES THE ESSENCE OF THE ENTIRE REGION. THESE MIDWESTERNERS ENJOY THE GOOD LIFE THAT THE AMERICAN DREAM PROMISES-BEAUTIFUL HOUSES ON A NICE PIECE OF LAND, FAMILY VACATIONS, RECREATIONAL ACTIVITIES, AND THE ABILITY TO SHOP VIA DIRECT MAIL AT WILL.
THESE MAINSTREAM, UPPER-CLASS AMERICANS RESPOND TO THE MANY DIRECT MARKETERS WHO ADVERTISE IN MIDWEST LIVING AND MAIL IN BUSINESS REPLY CARDS FOR MORE INFORMATION. REACH THEM IN THEIR OWN BACKYARD WITH: HOME IMPROVEMENT PRODUCTS AND TOOLS; BOOKS AND MAGAZINES; TRAVEL, GARDENING; KITCHEN AND HOUSEHOLD ITEMS; OUTDOOR HUNTING, FISHING, AND SPORTING GEAR; RETIREMENT, BANKING AND INSURANCE OFFERS, AND SPECIALTY FOODS AND ENTERTAINMENT IDEAS.
MEDIAN INCOME: $69,904; MEDIAN HOME VALUE: $193,034; 85% OWN HOME; MARRIED, 66%

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Controlled Circ
70% DTP
73% DMS
98% Paid

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $65.00 fee
FTP $65.00 fee