Miles Kimball Ethnic & Religious Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 795,203 *$100.00
Last 12 month Catholics 284,549 +11.00
Last 12 month Jewish 35,169 +11.00
Last 12 month Protestants 795,203 +11.00
Last 12 month African American 33,289 +11.00
Last 12 month Hispanic 42,570 +11.00
Last 12 month Spanish speaking 17,198 +11.00

(*) Ethnicity, Religion, Language (inquire for full listings), plus 11.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $15.00 M extra
3 Month Hotline $10.00 M extra
6 Month Hotline $5.00 M extra
Age $11.00 M extra
Gender $8.00 M extra
Income Select $11.00 M extra
Internet Buyers $12.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $5.00 M extra
Ethnic Selects:
African American $11.00 M extra
Irish $11.00 M extra
Italian $11.00 M extra
German $11.00 M extra
Jewish $11.00 M extra
Religious Selects:
Catholic $11.00 M extra
Jewish $11.00 M extra
Protestants $11.00 M extra
Additional Ethnic/Religious Selects – Inquire $11.00 M extra
Language Selects – Inquire $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of a variety of items including apparel, kitchen, home, gardening, pet, health, Christmas and holiday cards as well as seasonal products enhanced with ethnicity, religion and language spoken.
13% male, 87% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
FOR OVER 70 YEARS, MILES KIMBALL HAS OFFERED HANDY, HARD TO FIND, VALUE PRICED GOODS AND GIFTS. THESE MOSTLY FEMALE SHOPPERS WITH AN AVERAGE AGE OF 50+ HAVE PURCHASED A VARIETY OF ITEMS INCLUDING APPAREL, KITCHEN, HOME, GARDENING, PET, HEALTH, CHRISTMAS AND HOLIDAY CARDS AS WELL AS SEASONAL PRODUCTS. NOW ENHANCED WITH ETHNICITY, RELIGION AND LANGUAGE SPOKEN THROUGH DONNELLEY MARKETING’S DQ13 DATABASE.
THE MILES KIMBALL MAILING LIST PROVIDES MARKETERS WITH ACCESS TO AN UNPARALLELED AUDIENCE OF HIGHLY RESPONSIVE DIRECT MAIL PROSPECTS. REACH MOSTLY MIDDLE-AGED, 50+, VALUE CONSCIOUS WOMEN, WHO ENJOY SPENDING AN AVERAGE OF 37.00 ON GIFTS FOR FAMILY, FRIENDS AND, OF COURSE, THEMSELVES. THESE REPEAT BUYERS COME BACK TO MILES KIMBALL TIME AND AGAIN FOR THEIR TREMENDOUS SELECTION OF SPECIAL SALE ITEMS, AS WELL AS PRODUCTS SUCH AS PHOTO FRAMES, CANDLES AND AN ASSORTMENT OF PERSONALIZED ITEMS.
AVERAGE AGE 50+
AVERAGE INCOME: $35,000

SRDS Classification
USA Consumer 538 Ethnic

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP/Modem/BBS $60.00 fee