Miles Kimball Ethnic & Religious Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Apr 1, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Apr 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe795,203*$100.00
Last 12 month Catholics284,549+11.00
Last 12 month Jewish35,169+11.00
Last 12 month Protestants795,203+11.00
Last 12 month African American33,289+11.00
Last 12 month Hispanic42,570+11.00
Last 12 month Spanish speaking17,198+11.00

(*) Ethnicity, Religion, Language (inquire for full listings), plus 11.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$15.00Mextra
3 Month Hotline$10.00Mextra
6 Month Hotline$5.00Mextra
Age$11.00Mextra
Gender$8.00Mextra
Income Select$11.00Mextra
Internet Buyers$12.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$5.00Mextra
Ethnic Selects:
African American$11.00Mextra
Irish$11.00Mextra
Italian$11.00Mextra
German$11.00Mextra
Jewish$11.00Mextra
Religious Selects:
Catholic$11.00Mextra
Jewish$11.00Mextra
Protestants$11.00Mextra
Additional Ethnic/Religious Selects – Inquire$11.00Mextra
Language Selects – Inquire$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of a variety of items including apparel, kitchen, home, gardening, pet, health, Christmas and holiday cards as well as seasonal products enhanced with ethnicity, religion and language spoken.
13% male, 87% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
FOR OVER 70 YEARS, MILES KIMBALL HAS OFFERED HANDY, HARD TO FIND, VALUE PRICED GOODS AND GIFTS. THESE MOSTLY FEMALE SHOPPERS WITH AN AVERAGE AGE OF 50+ HAVE PURCHASED A VARIETY OF ITEMS INCLUDING APPAREL, KITCHEN, HOME, GARDENING, PET, HEALTH, CHRISTMAS AND HOLIDAY CARDS AS WELL AS SEASONAL PRODUCTS. NOW ENHANCED WITH ETHNICITY, RELIGION AND LANGUAGE SPOKEN THROUGH DONNELLEY MARKETING’S DQ13 DATABASE.
THE MILES KIMBALL MAILING LIST PROVIDES MARKETERS WITH ACCESS TO AN UNPARALLELED AUDIENCE OF HIGHLY RESPONSIVE DIRECT MAIL PROSPECTS. REACH MOSTLY MIDDLE-AGED, 50+, VALUE CONSCIOUS WOMEN, WHO ENJOY SPENDING AN AVERAGE OF 37.00 ON GIFTS FOR FAMILY, FRIENDS AND, OF COURSE, THEMSELVES. THESE REPEAT BUYERS COME BACK TO MILES KIMBALL TIME AND AGAIN FOR THEIR TREMENDOUS SELECTION OF SPECIAL SALE ITEMS, AS WELL AS PRODUCTS SUCH AS PHOTO FRAMES, CANDLES AND AN ASSORTMENT OF PERSONALIZED ITEMS.
AVERAGE AGE 50+
AVERAGE INCOME: $35,000

SRDS Classification
USAConsumer538Ethnic

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP/Modem/BBS$60.00fee