Miles Kimball Leisure & Pet Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Last 12 month buyers 307,820 $100.00
Last 6 month buyers 173,606 +5.00
Last 3 month buyers 59,870 +10.00
Monthly hotline buyers 25,743 +15.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $38.00 M extra
20.00+ buyers $13.00 M extra
30.00+ Buyers $18.00 M extra
50.00+ Buyers $28.00 M extra
75.00+ buyers $33.00 M extra
1 Month Hotline $15.00 M extra
3 Month Hotline $10.00 M extra
6 Month Hotline $5.00 M extra
Average Purchase $8.00 M extra
Cash Buyers $11.00 M extra
Credit Card Buyers $11.00 M extra
Gender $8.00 M extra
Geo/Geographical $8.00 M extra
Internet Buyers $12.00 M extra
Multi Buyers $11.00 M extra
Product $12.00 M extra
Key Coding $5.00 M extra
Zip Set-up $35.00 fee
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Consumers who have purchased leisure and pet items from the Miles Kimball catalog.
13% male, 87% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
SINCE 1935 MILES KIMBALL HAS OFFERED HARD TO FIND, VALUE PRICED GOODS & GIFTS. REACH FEMALE SHOPPERS AGE 50+ WHO HAVE PURCHASED LEISURE & PET ITEMS INCLUDING ARTS/CRAFTS, GAMES, PLAYING CARDS, MUSIC, SPORT ACTIVITIES & VIDEOS AS WELL AS PET CARE, TOYS & ACCESSORIES FOR DOGS AND CATS. ENTER THE WORLD OF THE PET ENTHUSIAST WITH THE MILES KIMBALL LEISURE & PET PRODUCTS LIST. REACH A MOSTLY FEMALE AUDIENCE WHO ENJOY CRAFTS, GARDENS AND CROSSWORD PUZZLES. THEY ARE COMPASSIONATE, VALUE CONSCIOUS, FAMILY ORIENTED PET FANATICS. THESE WOMEN REGULARLY SPEND AN AVERAGE OF $37 TO PURCHASE AN ASSORTMENT OF PET PRODUCTS RANGING FROM CAT TOYS, PERSONALIZED TOWELS, BEDS AND DOG LEASHES AND WON’T SPARE ANY EXPENSE WHEN IT COMES TO THEIR BELOVED PETS OR THEIR FRIENDS AND FAMILIES. THEY ARE REPEAT BUYERS WHO HAVE A LOVE FOR PURCHASING THROUGH CATALOGS. AS PROVEN MAIL ORDER PURCHASERS, REST ASSURED MILES KIMBALL LEISURE & PET PRODUCT BUYERS WILL BE EXTREMELY RESPONSIVE TO A WIDE ARRAY OF OFFERS RANGING FROM PETS, GIFTS, TOYS, FOOD, APPAREL, PERSONALIZED ITEMS, SUBSCRIPTIONS, GARDENING, TRAVEL, SALE ITEMS, CREDIT CARDS, INSURANCE, GENERAL MERCHANDISE AND MORE!
AVERAGE INCOME: $35,000

SRDS Classification
USA Consumer 589B Pets

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee
E-mail $75.00 fee