Miles Kimball Leisure & Pet Product Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Last 12 month buyers307,820$100.00
Last 6 month buyers173,606+5.00
Last 3 month buyers59,870+10.00
Monthly hotline buyers25,743+15.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$38.00Mextra
20.00+ buyers$13.00Mextra
30.00+ Buyers$18.00Mextra
50.00+ Buyers$28.00Mextra
75.00+ buyers$33.00Mextra
1 Month Hotline$15.00Mextra
3 Month Hotline$10.00Mextra
6 Month Hotline$5.00Mextra
Average Purchase$8.00Mextra
Cash Buyers$11.00Mextra
Credit Card Buyers$11.00Mextra
Gender$8.00Mextra
Geo/Geographical$8.00Mextra
Internet Buyers$12.00Mextra
Multi Buyers$11.00Mextra
Product$12.00Mextra
Key Coding$5.00Mextra
Zip Set-up$35.00fee
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Consumers who have purchased leisure and pet items from the Miles Kimball catalog.
13% male, 87% female.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
SINCE 1935 MILES KIMBALL HAS OFFERED HARD TO FIND, VALUE PRICED GOODS & GIFTS. REACH FEMALE SHOPPERS AGE 50+ WHO HAVE PURCHASED LEISURE & PET ITEMS INCLUDING ARTS/CRAFTS, GAMES, PLAYING CARDS, MUSIC, SPORT ACTIVITIES & VIDEOS AS WELL AS PET CARE, TOYS & ACCESSORIES FOR DOGS AND CATS. ENTER THE WORLD OF THE PET ENTHUSIAST WITH THE MILES KIMBALL LEISURE & PET PRODUCTS LIST. REACH A MOSTLY FEMALE AUDIENCE WHO ENJOY CRAFTS, GARDENS AND CROSSWORD PUZZLES. THEY ARE COMPASSIONATE, VALUE CONSCIOUS, FAMILY ORIENTED PET FANATICS. THESE WOMEN REGULARLY SPEND AN AVERAGE OF $37 TO PURCHASE AN ASSORTMENT OF PET PRODUCTS RANGING FROM CAT TOYS, PERSONALIZED TOWELS, BEDS AND DOG LEASHES AND WON’T SPARE ANY EXPENSE WHEN IT COMES TO THEIR BELOVED PETS OR THEIR FRIENDS AND FAMILIES. THEY ARE REPEAT BUYERS WHO HAVE A LOVE FOR PURCHASING THROUGH CATALOGS. AS PROVEN MAIL ORDER PURCHASERS, REST ASSURED MILES KIMBALL LEISURE & PET PRODUCT BUYERS WILL BE EXTREMELY RESPONSIVE TO A WIDE ARRAY OF OFFERS RANGING FROM PETS, GIFTS, TOYS, FOOD, APPAREL, PERSONALIZED ITEMS, SUBSCRIPTIONS, GARDENING, TRAVEL, SALE ITEMS, CREDIT CARDS, INSURANCE, GENERAL MERCHANDISE AND MORE!
AVERAGE INCOME: $35,000

SRDS Classification
USAConsumer589BPets

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee
E-mail$75.00fee