Miles Kimball Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

SelectionsCountsPrice per/M
Last 12 month catalog buyers1,149,197*$100.00

(*) Fundraiser rate/publisher rate, 75.00/M; Wiland modeled list selection, plus 30.00/M (500.00 minimum).
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Miles Kimball buyers file allowing them to reach their ideal target audience.
13% male, 87% female; average age 50.
Average unit of sale $37.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE MILES KIMBALL BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
FOR OVER 70 YEARS, MILES KIMBALL HAS OFFERED HANDY, HARD TO FIND, VALUE PRICED GOODS AND GIFTS. THEY ARE MOSTLY FEMALE SHOPPERS WITH AN AVERAGE AGE OF 50+ WHO HAVE PURCHASED A VARIETY OF ITEMS INCLUDING APPAREL, KITCHEN, HOME, GARDENING, PET, HEALTH, CHRISTMAS AND HOLIDAY ITEMS AS WELL AS SEASONAL PRODUCTS.
AVERAGE INCOME: $45,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee