Mini Boden Catalogue Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 23, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016

SelectionsCountsPrice per/M
Total universe351,082*$125.00
30 day buyers27,702+30.00
   3 month buyers75,037+25.00
   6 month buyers145,414+15.00
   12 month buyers238,014+10.00
   24 month buyers351,082$125.00
51.00+ buyers:
   3 month70,777$125.00
   6 month136,748$125.00
   12 month21,750$125.00
76.00+ buyers:
   3 month67,734$125.00
   6 month129,648$125.00
   12 month208,057$125.00
101.00+ buyers:
   3 month93,856$125.00
   6 month117,120$125.00
   12 month194,163$125.00
151.00+ buyers:
   3 month59,305$125.00
   6 month111,510$125.00
   12 month173,462$125.00

(*) Fundraising rate, 65.00/M; publishing rate, 65.00/M; food rate, 80.00/M; catalog requestors, 65.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$12.00Mextra
50.00$27.00Mextra
75.00$32.00Mextra
100.00$37.00Mextra
150.00$47.00Mextra
Running Charge$9.00Mextra
Monthly Hotline$27.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$12.00Mextra
12 Month Hotline$7.00Mextra
State$7.00Mextra
SCF$7.00Mextra
Zip$7.00Mextra
Last Purchase$15.00Mextra
Hotline$27.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of fine quality classic apparel for boys and girls.
6% male, 94% female; ages 35-44.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
MINI BODEN FOLLOWS IN THE FOOTSTEPS OF BODEN, OFFERING FINE QUALITY CLASSIC APPAREL FOR CHILDREN AGES 1-14 THAT BOYS AND GIRLS CAN’T WAIT TO WEAR. SINCE 1991, BODEN HAS OFFERED WELL-MADE, COMPETITIVELY PRICED, CLASSIC CLOTHES FOR THE ENTIRE FAMILY. THESE EDUCATED CONSUMERS ARE FAMILY ORIENTED, AND HAVE A VIBRANT APPROACH TO LIFE. THEY HAVE A TASTE FOR THE FINER THINGS IN LIFE AND THE DISCRETIONARY INCOME TO OBTAIN THEM.
DEMOGRAPHICS/PROFILE:
AVERAGE HOUSEHOLD INCOME $ 125,000;
MARRIED 90%; PROFESSIONAL/MANAGERIAL 75%

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee