Mini Boden Catalogue Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 23, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016

Selections Counts Price per/M
Total universe 351,082 *$125.00
30 day buyers 27,702 +30.00
   3 month buyers 75,037 +25.00
   6 month buyers 145,414 +15.00
   12 month buyers 238,014 +10.00
   24 month buyers 351,082 $125.00
51.00+ buyers:
   3 month 70,777 $125.00
   6 month 136,748 $125.00
   12 month 21,750 $125.00
76.00+ buyers:
   3 month 67,734 $125.00
   6 month 129,648 $125.00
   12 month 208,057 $125.00
101.00+ buyers:
   3 month 93,856 $125.00
   6 month 117,120 $125.00
   12 month 194,163 $125.00
151.00+ buyers:
   3 month 59,305 $125.00
   6 month 111,510 $125.00
   12 month 173,462 $125.00

(*) Fundraising rate, 65.00/M; publishing rate, 65.00/M; food rate, 80.00/M; catalog requestors, 65.00/M.
Net name arrangement (minimum 50,000) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $12.00 M extra
50.00 $27.00 M extra
75.00 $32.00 M extra
100.00 $37.00 M extra
150.00 $47.00 M extra
Running Charge $9.00 M extra
Monthly Hotline $27.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $12.00 M extra
12 Month Hotline $7.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
Last Purchase $15.00 M extra
Hotline $27.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of fine quality classic apparel for boys and girls.
6% male, 94% female; ages 35-44.
Average unit of sale $150.

———- DATACARD DESCRIPTION ———-
MINI BODEN FOLLOWS IN THE FOOTSTEPS OF BODEN, OFFERING FINE QUALITY CLASSIC APPAREL FOR CHILDREN AGES 1-14 THAT BOYS AND GIRLS CAN’T WAIT TO WEAR. SINCE 1991, BODEN HAS OFFERED WELL-MADE, COMPETITIVELY PRICED, CLASSIC CLOTHES FOR THE ENTIRE FAMILY. THESE EDUCATED CONSUMERS ARE FAMILY ORIENTED, AND HAVE A VIBRANT APPROACH TO LIFE. THEY HAVE A TASTE FOR THE FINER THINGS IN LIFE AND THE DISCRETIONARY INCOME TO OBTAIN THEM.
DEMOGRAPHICS/PROFILE:
AVERAGE HOUSEHOLD INCOME $ 125,000;
MARRIED 90%; PROFESSIONAL/MANAGERIAL 75%

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee