Morningstar – Best Of Morningstar

———- SRDS UPDATED/CONFIRMED ———-
Aug 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe569,993$100.00
Decile 1211,821+20.00
Decile 2110,745+15.00
Decile 3122,270+10.00

Net name arrangement (50,000 minimum), 85% plus 12.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Age$10.00Mextra
Child$10.00Mextra
Donors/Contributors$15.00Mextra
Ethnic$10.00Mextra
Gender$7.00Mextra
Home Owner$10.00Mextra
Household Income$10.00Mextra
Lifestyle$20.00Mextra
Marital Status$10.00Mextra
Multi Buyers$15.00Mextra
Product Purchased/Title$25.00Mextra
Purchase Amount$15.00Mextra
Source/Category$15.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers who are multi-buyers and are identified as most responsive to direct mail offers of all types.
72% male, 18% female; average age 53.
Average unit of sale $141.

———- DATACARD DESCRIPTION ———-
MORNINGSTAR NOW OFFERS THEIR BEST MULTI-BUYING SUBSCRIBERS FOR NON-FINANCIAL CONSUMER MAILERS ONLY!
THIS SPECIAL SEGMENT OF MORNINGSTAR’S SUBSCRIBERS BASE HAS BEEN MODELED TO IDENTIFY THE GROUPS MOST RESPONSIVE TO DIRECT MAIL OFFERS OF ALL TYPES.
TOTAL FILE = 42% MORE RESPONSIVE
DECILE 1 = 82% MORE RESPONSIVE
DECILE 2 = 48% MORE RESPONSIVE
DECILE 3 = 27% MORE RESPONSIVE
UPSCALE INVESTOR RELY ON MORNINGSTAR FOR UNBIASED AND INDEPENDENT INVESTMENT ADVISE, SUBSCRIBING TO A WIDE RANGE OF MORNINGSTAR NEWSLETTERS AND BUYING BOOKS TO SUPPORT THEIR INVESTMENT DECISIONS.
TYPICAL INCOME IS $95,000.00+. MOST ARE HOMEOWNERS, AND MANY HAVE CHILDREN PRESENT IN THE HOUSEHOLD.
95% AT HOME ADDRESS
3% AT BUSINESS ADDRESS

SRDS Classification
USAConsumer561Investors

———- LIST SOURCE ———-

SourceNote
Controlled CircNewsletter

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee