Morningstar – Best Of Morningstar

———- SRDS UPDATED/CONFIRMED ———-
Aug 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe 569,993 $100.00
Decile 1 211,821 +20.00
Decile 2 110,745 +15.00
Decile 3 122,270 +10.00

Net name arrangement (50,000 minimum), 85% plus 12.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Child $10.00 M extra
Donors/Contributors $15.00 M extra
Ethnic $10.00 M extra
Gender $7.00 M extra
Home Owner $10.00 M extra
Household Income $10.00 M extra
Lifestyle $20.00 M extra
Marital Status $10.00 M extra
Multi Buyers $15.00 M extra
Product Purchased/Title $25.00 M extra
Purchase Amount $15.00 M extra
Source/Category $15.00 M extra
SCF $7.00 M extra
State $7.00 M extra
Zip $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are multi-buyers and are identified as most responsive to direct mail offers of all types.
72% male, 18% female; average age 53.
Average unit of sale $141.

———- DATACARD DESCRIPTION ———-
MORNINGSTAR NOW OFFERS THEIR BEST MULTI-BUYING SUBSCRIBERS FOR NON-FINANCIAL CONSUMER MAILERS ONLY!
THIS SPECIAL SEGMENT OF MORNINGSTAR’S SUBSCRIBERS BASE HAS BEEN MODELED TO IDENTIFY THE GROUPS MOST RESPONSIVE TO DIRECT MAIL OFFERS OF ALL TYPES.
TOTAL FILE = 42% MORE RESPONSIVE
DECILE 1 = 82% MORE RESPONSIVE
DECILE 2 = 48% MORE RESPONSIVE
DECILE 3 = 27% MORE RESPONSIVE
UPSCALE INVESTOR RELY ON MORNINGSTAR FOR UNBIASED AND INDEPENDENT INVESTMENT ADVISE, SUBSCRIBING TO A WIDE RANGE OF MORNINGSTAR NEWSLETTERS AND BUYING BOOKS TO SUPPORT THEIR INVESTMENT DECISIONS.
TYPICAL INCOME IS $95,000.00+. MOST ARE HOMEOWNERS, AND MANY HAVE CHILDREN PRESENT IN THE HOUSEHOLD.
95% AT HOME ADDRESS
3% AT BUSINESS ADDRESS

SRDS Classification
USA Consumer 561 Investors

———- LIST SOURCE ———-

Source Note
Controlled Circ Newsletter

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee