Morningstar.com Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Universe / Base Rate710,210*$165.00
Paid premium subscribers560,734+35.00
Monthly hotline27,452+25.00
Last 24 month expires40,670$160.00

(*) Fundraiser rate, 75.00/M; Non-financial consumer, 95.00/M. Competitive / Lead Generator Offers, plus 35.00/M.
Net name arrangement (50,000 minimum), 85% plus 12.50/M run charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$25.00Mextra
3 Month Hotline$15.00Mextra
Age$10.00Mextra
Bus/Industry Type$10.00Mextra
Contributors$15.00Mextra
Former/Expired Members$10.00Mextra
Former/Expired Subs$10.00Mextra
Household Income$10.00Mextra
Lifestyle$10.00Mextra
SCF$7.00Mextra
SIC/NAICS Code$10.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to Morningstar.com, which delivers timely analysis, accurate data and innovative tools for individual investors.
72% male, 18% female; average age 46.
Average unit of sale $159.

———- DATACARD DESCRIPTION ———-
INVESTORS GET A LEVEL-HEADED PERSPECTIVE ON THE MARKET WITH MORNINGSTAR’S VIDEO REPORTS, ARTICLES, DATA, AND TOOLS. THEY DIG INTO MORNINGSTAR’S LINEUP OF E-NEWSLETTERS AND INVESTING CLASSROOM COURSES OUTLINING SENSIBLE STRATEGIES FOR MAXIMIZING THEIR INVESTMENTS. IN ADDITION MANY MEMBERS TAKE ADVANTAGE OF PREMIUM SERVICE WITH ADVANTAGE TOOLS AND ACCESS TO MORE THAN 4,000 RATINGS AND REPORTS.
MEMBERS OF MORNINGSTAR.COM ARE SAVVY INVESTORS AND UPSCALE CONSUMERS, WITH THE MEANS TO ENJOY THE FINER THINGS IN LIFE – FROM STOCKS AND BONDS TO CLOTHING, TRAVEL AND HEALTHY LIFESTYLES, THEY ALWAYS INVEST IN THE BEST!
MOST ARE HOMEOWNERS AND MANY HAVE CHILDREN IN THE HOUSEHOLD.
94% HOME ADDRESS; 5% BUSINESS ADDRESS.
AVERAGE INCOME: 100,000+

SRDS Classification
USAConsumer561Investors

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee