Morningstar.com Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Universe / Base Rate 710,210 *$165.00
Paid premium subscribers 560,734 +35.00
Monthly hotline 27,452 +25.00
Last 24 month expires 40,670 $160.00

(*) Fundraiser rate, 75.00/M; Non-financial consumer, 95.00/M. Competitive / Lead Generator Offers, plus 35.00/M.
Net name arrangement (50,000 minimum), 85% plus 12.50/M run charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $25.00 M extra
3 Month Hotline $15.00 M extra
Age $10.00 M extra
Bus/Industry Type $10.00 M extra
Contributors $15.00 M extra
Former/Expired Members $10.00 M extra
Former/Expired Subs $10.00 M extra
Household Income $10.00 M extra
Lifestyle $10.00 M extra
SCF $7.00 M extra
SIC/NAICS Code $10.00 M extra
State $7.00 M extra
Zip $7.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to Morningstar.com, which delivers timely analysis, accurate data and innovative tools for individual investors.
72% male, 18% female; average age 46.
Average unit of sale $159.

———- DATACARD DESCRIPTION ———-
INVESTORS GET A LEVEL-HEADED PERSPECTIVE ON THE MARKET WITH MORNINGSTAR’S VIDEO REPORTS, ARTICLES, DATA, AND TOOLS. THEY DIG INTO MORNINGSTAR’S LINEUP OF E-NEWSLETTERS AND INVESTING CLASSROOM COURSES OUTLINING SENSIBLE STRATEGIES FOR MAXIMIZING THEIR INVESTMENTS. IN ADDITION MANY MEMBERS TAKE ADVANTAGE OF PREMIUM SERVICE WITH ADVANTAGE TOOLS AND ACCESS TO MORE THAN 4,000 RATINGS AND REPORTS.
MEMBERS OF MORNINGSTAR.COM ARE SAVVY INVESTORS AND UPSCALE CONSUMERS, WITH THE MEANS TO ENJOY THE FINER THINGS IN LIFE – FROM STOCKS AND BONDS TO CLOTHING, TRAVEL AND HEALTHY LIFESTYLES, THEY ALWAYS INVEST IN THE BEST!
MOST ARE HOMEOWNERS AND MANY HAVE CHILDREN IN THE HOUSEHOLD.
94% HOME ADDRESS; 5% BUSINESS ADDRESS.
AVERAGE INCOME: 100,000+

SRDS Classification
USA Consumer 561 Investors

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee