Muscular Dystrophy Association Direct Mail Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 276,440 $75.00
Last 1 month donors (commercial mailers only) 15,235 *+25.00
Last 3 month donors 30,576 **+20.00
Last 6 month donors 51,707 **+15.00
Last 6 month 10.00+ donors 45,856 **+30.00
Last 12 month donors 114,404 +10.00
Last 12 month 10.00+ donors 101,737 +25.00
Last 24 month donors 203,650 +5.00
Last 24 month 10.00+ donors 180,227 +20.00

(*) Commercial mailers, 75.00/M.
(*) Reciprocal only .
Net name arrangement (50,000 minimum), 85%, plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
5.00+ Donors $8.00 M extra
10.00+ Donors $15.00 M extra
15.00+ Donors $20.00 M extra
25.00+ Donors $25.00 M extra
Zip Set Up Fee $25.00 fee
12 Month Recency $10.00 M extra
24 Month Recency $5.00 M extra
3 Month Recency $20.00 M extra
6 Month Recency $15.00 M extra
1 Month Recency $25.00 M extra
Non Reciprocal $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Individuals who support medical research, patient services, clinics, summer camps and community services affiliated with the MDA.
46% male, 48% female.
Average unit of sale $19.65.

———- DATACARD DESCRIPTION ———-
THESE GENEROUS INDIVIDUALS SUPPORT MEDICAL RESEARCH, PATIENT SERVICES, CLINICS, SUMMER CAMPS, AND OTHER COMMUNITY SERVICES AFFILIATED WITH THE MUSCULAR DYSTROPHY ASSOCIATION (MDA).

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee