Muscular Dystrophy Association Veterans

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe102,687*$75.00
Donors to veteran organizations92,272+15.00
Veteran in household26,527+15.00

(*) Commercial mailers, 75.00/M; non reciprocal fee (if list is not available), 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Recency$20.00Mextra
6 Month Recency$15.00Mextra
12 Month Recency$10.00Mextra
24 Month Recency$5.00Mextra
10.00+ Donors$15.00Mextra
15.00+ Donors$20.00Mextra
25.00+ Donors$25.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Veterans$15.00Mextra
Zip Set Up$25.00fee
———- SUMMARY DESCRIPTION ———-
MDA donors who donate to various veteran organizations.
44% male, 50% female.
Average unit of sale $21.

———- DATACARD DESCRIPTION ———-
THESE GENEROUS INDIVIDUALS SUPPORT MEDICAL RESEARCH, PATIENT SERVICES, CLINICS, SUMMER CAMPS, AND OTHER COMMUNITY SERVICES AFFILIATED WITH THE MUSCULAR DYSTROPHY ASSOCIATION. THE MUSCULAR DYSTROPHY ASSOCIATION FILE IS OFFERING “VETERANS RESIDING IN THE HOUSEHOLD” AND/OR “DONORS TO A VETERANS ORGANIZATION.” THESE DIRECT MAIL DONORS HAVE ALSO CONTRIBUTED TO A VETERAN’S ORGANIZATION, PROVING THAT MUSCULAR DYSTROPHY DONORS BELIEVE IN AND SUPPORT THIS CAUSE EMOTIONALLY AND FINANCIALLY.
THESE GENEROUS DONORS HAVE ALSO BEEN ENHANCED IN ORDER TO PROVIDE MORE TARGETING TO “FOR PROFIT” MAILERS LOOKING FOR AN ARRAY OF DEMOGRAPHIC AND LIFESTYLE ELEMENTS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee