Muscular Dystrophy Association Veterans

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 102,687 *$75.00
Donors to veteran organizations 92,272 +15.00
Veteran in household 26,527 +15.00

(*) Commercial mailers, 75.00/M; non reciprocal fee (if list is not available), 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Recency $20.00 M extra
6 Month Recency $15.00 M extra
12 Month Recency $10.00 M extra
24 Month Recency $5.00 M extra
10.00+ Donors $15.00 M extra
15.00+ Donors $20.00 M extra
25.00+ Donors $25.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Veterans $15.00 M extra
Zip Set Up $25.00 fee
———- SUMMARY DESCRIPTION ———-
MDA donors who donate to various veteran organizations.
44% male, 50% female.
Average unit of sale $21.

———- DATACARD DESCRIPTION ———-
THESE GENEROUS INDIVIDUALS SUPPORT MEDICAL RESEARCH, PATIENT SERVICES, CLINICS, SUMMER CAMPS, AND OTHER COMMUNITY SERVICES AFFILIATED WITH THE MUSCULAR DYSTROPHY ASSOCIATION. THE MUSCULAR DYSTROPHY ASSOCIATION FILE IS OFFERING “VETERANS RESIDING IN THE HOUSEHOLD” AND/OR “DONORS TO A VETERANS ORGANIZATION.” THESE DIRECT MAIL DONORS HAVE ALSO CONTRIBUTED TO A VETERAN’S ORGANIZATION, PROVING THAT MUSCULAR DYSTROPHY DONORS BELIEVE IN AND SUPPORT THIS CAUSE EMOTIONALLY AND FINANCIALLY.
THESE GENEROUS DONORS HAVE ALSO BEEN ENHANCED IN ORDER TO PROVIDE MORE TARGETING TO “FOR PROFIT” MAILERS LOOKING FOR AN ARRAY OF DEMOGRAPHIC AND LIFESTYLE ELEMENTS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee