Muscular Dystrophy Association Wiland Direct Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
Total universe 303,287 $75.00
Universe for modeled selections 303,287 $75.00

Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names (consumers Only) $30.00 M extra
3 Month Recency $20.00 M extra
6 Month Recency $15.00 M extra
12 Month Recency $10.00 M extra
24 Month Recency $5.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct consumer members can apply their models to the Muscular Dystrophy Association file, allowing them to connect with their ideal customer type for the highest rate of response.
46% male, 48% female; ages 41-50.
Average unit of sale $19.65.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT CONSUMER MEMBERS CAN APPLY THEIR MODELS TO THE MUSCULAR DYSTROPHY ASSOCIATION FILE, ALLOWING THEM TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY CONSUMER PARTICIPANT IN THE WILAND DIRECT DATABASE–A GREAT OPPORTUNITY FOR PUBLISHERS AND CATALOGERS. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED TIN THE MERGE.
MUSCULAR DYSTROPHY ASSOCIATION DONORS HAVE A VARIETY OF INTERESTS; THEY ARE ACTIVE DIRECT MAIL BUYERS AND SUBSCRIBERS TO MANY TYPES OF MAGAZINES.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee