National Committee To Preserve Social Security & Medicare Wiland Direct Modeled Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 300.00 or 10,000.

SelectionsCountsPrice per/M
Total universe803,708*$90.00

(*) Non reciprocal fee, plus 15.00/M. Modeled names, (consumers only), plus 30.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Gender$5.00Mextra
———- SUMMARY DESCRIPTION ———-
Active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to preserve Social Security and Medicare benefits.
40% male, 60% female; average age 70.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT CONSUMER MEMBERS CAN APPLY THEIR MODELS TO THE NCPSSM FILE TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY CONSUMER PARTICIPANT IN THE WILAND DIRECT DATABASE. THIS IS A GREAT OPPORTUNITY FOR PUBLISHERS AND CATALOGERS. NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
ACTIVE SENIOR CITIZENS WHO HAVE RESPONDED TO A DIRECT MAIL APPEAL REQUESTING DONATIONS AND PETITION SIGNATURES TO PROTECT AND STRENGTHEN SOCIAL SECURITY AND MEDICARE BENEFITS. 96% AGE 55, PLUS 50% MARRIED, 87% RETIRED, 73% HOMEOWNERS, 28% INTERNET CONNECTED. PETITION SIGNERS HAVE NOT DONATED ANY MONEY.
AVERAGE INCOME: $45,100

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee