National Committee To Preserve Social Security & Medicare

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 250.00 or 5,000.

SelectionsCountsPrice per/M
Total universe807,911*$90.00
1 month members/donors84,252+20.00
   3 month members/donors190,041+15.00
   6 month member/donors285,835+10.00
   12 month member/donors417,161+5.00
   Petition signers2,302,356$45.00
Age/date of birth:
   50 – 55948+11.00
   56 – 602,110+11.00
   61 – 6515,477+11.00
   66 – 7033,254+11.00
   71 – 7548,629+11.00
   76 – 8067,913+11.00
   81+189,265+11.00
Income:
   1-14,99925,306+10.00
   15,000-24,99923,333+10.00
   25,000-34,99921,714+10.00
   35,000-49,99928,834+10.00
   50,000-74,99928,232+10.00
   75,000-99,99914,960+10.00
   100,000+21,949+10.00

(*) Political rate, 100.00/M; non-reciprocal fee, plus 15.00/M.
Net name arrangement (minimum 50,000) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline$5.00Mextra
6 Month Hotline$10.00Mextra
3 Month Hotline$15.00Mextra
1 Month Hotline$20.00Mextra
10.00 + Donors$10.00Mextra
15.00 + Donors$10.00Mextra
20.00 + Donors$10.00Mextra
25.00 + Donors$15.00Mextra
Age$11.00Mextra
Date Of Birth$11.00Mextra
Gender$8.00Mextra
New To File$11.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Income$10.00Mextra
Multi Donor:
2x +$10.00Mextra
3x+$10.00Mextra
Non-recip Fee$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to preserve Social Security and Medicare benefits.
40% male, 60% female; average age 70.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
ACTIVE SENIOR CITIZENS WHO HAVE RESPONDED TO A DIRECT MAIL APPEAL REQUESTING DONATIONS AND PETITION SIGNATURES TO PROTECT AND STRENGHTEN SOCIAL SECURITY AND MEDICARE BENEFITS.
PETITION SIGNERS HAVE NOT DONATED ANY MONEY.
50% MARRIED; 87% RETIRED; 73% HOMEOWNERS; 28% INTERNET CONNECTED
AVERAGE HOUSEHOLD INCOME: $45,100

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$8.00Mextra
Cartridge$25.00fee
E-mail$50.00fee