National Committee To Preserve Social Security & Medicare

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 250.00 or 5,000.

Selections Counts Price per/M
Total universe 807,911 *$90.00
1 month members/donors 84,252 +20.00
   3 month members/donors 190,041 +15.00
   6 month member/donors 285,835 +10.00
   12 month member/donors 417,161 +5.00
   Petition signers 2,302,356 $45.00
Age/date of birth:
   50 – 55 948 +11.00
   56 – 60 2,110 +11.00
   61 – 65 15,477 +11.00
   66 – 70 33,254 +11.00
   71 – 75 48,629 +11.00
   76 – 80 67,913 +11.00
   81+ 189,265 +11.00
Income:
   1-14,999 25,306 +10.00
   15,000-24,999 23,333 +10.00
   25,000-34,999 21,714 +10.00
   35,000-49,999 28,834 +10.00
   50,000-74,999 28,232 +10.00
   75,000-99,999 14,960 +10.00
   100,000+ 21,949 +10.00

(*) Political rate, 100.00/M; non-reciprocal fee, plus 15.00/M.
Net name arrangement (minimum 50,000) 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $5.00 M extra
6 Month Hotline $10.00 M extra
3 Month Hotline $15.00 M extra
1 Month Hotline $20.00 M extra
10.00 + Donors $10.00 M extra
15.00 + Donors $10.00 M extra
20.00 + Donors $10.00 M extra
25.00 + Donors $15.00 M extra
Age $11.00 M extra
Date Of Birth $11.00 M extra
Gender $8.00 M extra
New To File $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Income $10.00 M extra
Multi Donor:
2x + $10.00 M extra
3x+ $10.00 M extra
Non-recip Fee $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Active senior citizens who have responded to a direct mail appeal requesting donations and petition signatures to preserve Social Security and Medicare benefits.
40% male, 60% female; average age 70.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
ACTIVE SENIOR CITIZENS WHO HAVE RESPONDED TO A DIRECT MAIL APPEAL REQUESTING DONATIONS AND PETITION SIGNATURES TO PROTECT AND STRENGHTEN SOCIAL SECURITY AND MEDICARE BENEFITS.
PETITION SIGNERS HAVE NOT DONATED ANY MONEY.
50% MARRIED; 87% RETIRED; 73% HOMEOWNERS; 28% INTERNET CONNECTED
AVERAGE HOUSEHOLD INCOME: $45,100

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $8.00 M extra
Cartridge $25.00 fee
E-mail $50.00 fee