National Geographic – Custom Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 23, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 50,000.

Selections Counts Price per/M
Total universe 2,207,377 $105.00

Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $1.00 M extra
———- SUMMARY DESCRIPTION ———-
National Geographic Society provides various effective custom modeling programs to marketers across the National Geographic Society enhanced masterfile.
58% male, 24% female; average age 50.

———- DATACARD DESCRIPTION ———-
NATIONAL GEOGRAPHIC SOCIETY PROVIDES VARIOUS EFFECTIVE CUSTOM MODELING PROGRAMS TO MARKETERS ACROSS THE NATIONAL GEOGRAPHIC SOCIETY ENHANCED MASTERFILE. THIS MASTERFILE IS COMPRISED OF NATIONAL GEOGRAPHIC MEMBERS, SUBSCRIBERS AND BUYERS FROM THE NATIONAL GEOGRAPHIC MAGAZINES, CATALOG, BOOK BUYERS AND DVD/VIDEO PRODUCTS. NATIONAL GEOGRAPHIC SOCIETY INTERNAL ANALYST’S EMPLOYS PROVEN STATISTICAL TOOLS AND TECHNIQUES TO CREATE THE LIFT NEEDED TO MAKE MARGINAL LISTS PERFORM MORE PROFITABLY.
AVERAGE INCOME: $82,000.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee