National Home Gardening Club

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

Selections Counts Price per/M
Active members/subscribers 315,473 *$105.00
Active life members 269,149 $125.00
Last 12 month expires 31,653 $65.00

(*) Non-reciprocal, 10.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $1.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Gender $8.00 M extra
Age $15.00 M extra
Income $15.00 M extra
Paid $11.00 M extra
Renewals $11.00 M extra
Source $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Members of a gardening club who also receive a hands-on magazine that provides a forum for and about member gardeners, free garden product giveaways, new product test reports, a directory of public gardens, special member-only product offers, etc.
25% male, 75% female; average age 54.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
THE NATIONAL HOME GARDENING CLUB IS A FILE OF HOME GARDENERS, DESIGNED FOR MEMBERS WITH A PASSION FOR GARDENING.
THE BENEFITS OF BECOMING A MEMBER INCLUDE A SUBSCRIPTION TO GARDENING HOW-TO FROM NORTH AMERICAN AFFINITY CLUBS, INC, THE MEMBERS-ONLY HANDS-ON CLUB MAGAZINE THAT PROVIDES A FORUM FOR AND ABOUT CLUB MEMBER. THE MAGAZINE IS FILLED WITH COLORFUL PHOTOS AND ARTICLES WRITTEN BY THE NATION’S TOP GARDENERS ON THE LATEST GARDENING TECHNIQUES.
ADDITIONAL MEMBER BENEFITS INCLUDE FREE GARDEN PRODUCT GIVEAWAYS, NEW PRODUCT TEST REPORTS, A DIRECTORY OF PUBLIC GARDENS, SPECIAL MEMBER-ONLY PRODUCT OFFERS AND MUCH MORE.
NATIONAL HOME GARDENING CLUB MEMBERS ENJOY ALL TYPES OF GARDENS INCLUDING FLORAL, VEGETABLE, HERB, FRUIT, BERRY AND CONTAINER GARDENING.
AVERAGE HOUSEHOLD INCOME $58,000; 96% HOMEOWNERS; 66% ATTENDED COLLEGE
59% MARRIED; 71% PET OWNERS

SRDS Classification
USA Consumer 550 Gardening (Home)

———- LIST SOURCE ———-

Source Note
Direct Response Direct To Publisher

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
Cartridge $50.00 fee
CD $50.00 fee
Diskette $50.00 fee
E-mail $50.00 fee