National Home Gardening Club

———- SRDS UPDATED/CONFIRMED ———-
Apr 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Oct 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Active members/subscribers315,473*$105.00
Active life members269,149$125.00
Last 12 month expires31,653$65.00

(*) Non-reciprocal, 10.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$1.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Gender$8.00Mextra
Age$15.00Mextra
Income$15.00Mextra
Paid$11.00Mextra
Renewals$11.00Mextra
Source$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Members of a gardening club who also receive a hands-on magazine that provides a forum for and about member gardeners, free garden product giveaways, new product test reports, a directory of public gardens, special member-only product offers, etc.
25% male, 75% female; average age 54.
Average unit of sale $24.

———- DATACARD DESCRIPTION ———-
THE NATIONAL HOME GARDENING CLUB IS A FILE OF HOME GARDENERS, DESIGNED FOR MEMBERS WITH A PASSION FOR GARDENING.
THE BENEFITS OF BECOMING A MEMBER INCLUDE A SUBSCRIPTION TO GARDENING HOW-TO FROM NORTH AMERICAN AFFINITY CLUBS, INC, THE MEMBERS-ONLY HANDS-ON CLUB MAGAZINE THAT PROVIDES A FORUM FOR AND ABOUT CLUB MEMBER. THE MAGAZINE IS FILLED WITH COLORFUL PHOTOS AND ARTICLES WRITTEN BY THE NATION’S TOP GARDENERS ON THE LATEST GARDENING TECHNIQUES.
ADDITIONAL MEMBER BENEFITS INCLUDE FREE GARDEN PRODUCT GIVEAWAYS, NEW PRODUCT TEST REPORTS, A DIRECTORY OF PUBLIC GARDENS, SPECIAL MEMBER-ONLY PRODUCT OFFERS AND MUCH MORE.
NATIONAL HOME GARDENING CLUB MEMBERS ENJOY ALL TYPES OF GARDENS INCLUDING FLORAL, VEGETABLE, HERB, FRUIT, BERRY AND CONTAINER GARDENING.
AVERAGE HOUSEHOLD INCOME $58,000; 96% HOMEOWNERS; 66% ATTENDED COLLEGE
59% MARRIED; 71% PET OWNERS

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Direct ResponseDirect To Publisher

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$50.00fee
Cartridge$50.00fee
CD$50.00fee
Diskette$50.00fee
E-mail$50.00fee