National Magazine Exchange Donorbase Models

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Donors 249,000 *$65.00
3 month donors 18,700 $65.00
   6 month donors 44,000 $65.00
   12 month donors 84,000 $65.00
Donors by interest category (24 months):
   Animal welfare 58,000 $65.00
   Environmental 47,000 $65.00
   Health 122,000 $65.00
   Humanitarian 60,000 $65.00
   International welfare 22,000 $65.00
   Political liberal 14,000 $65.00
   Public benefit 127,000 $65.00
   Religion 31,000 $65.00

(*) Donorbase (all orders), plus 30.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Donorbase modeling program is now added to the National Magazine Exchange.
37% male, 62% female; average age 64.

———- DATACARD DESCRIPTION ———-
NATIONAL MAGAZINE EXCHANGE REPRESENTS A HIGHLY RESPONSIVE CONSUMER WHO RESPONDS BY PHONE TO AN INITIAL DIRECT MAIL SWEEPSTAKES SOLICITATION. CALLERS ARE OFFERED THE OPPORTUNITY TO PURCHASE A DISCOUNT MAGAZINE PACKAGE ONCE THEIR SWEEPSTAKES ENTRY IS COMPLETE. NME HAS THE MOST POPULAR TITLES AVAILABLE FOR RATES AS LOW AS $1.29 PER WEEK FOR ONE TO FOUR YEAR SUBSCRIPTIONS.
THROUGH THE DONORBASE MODELING PROGRAM, PARTICIPANTS OF THIS DATABASE HAVE THE OPPORTUNITY TO APPLY THEIR HOUSE OR PROSPECTING MODELS TO THIS FILE OR THEY CAN TAKE STRAIGHT DONOR SELECTS IN ORDER TO BETTER TARGET PROSPECTS. THIS PROGRAM CAN BE UTILIZED FOR NEW TEST OPPORTUNITIES OR EXPANSION ACTIVITY ON THE NME DATABASE.
AVERAGE INCOME: $52,200

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
Modem $75.00 fee
FTP $75.00 fee